‘Toy Story of TERROR!’ Premiere Delivers Big Numbers for ABC
via press note:
ABC Wednesday Prime (8-11pm – 7.5 million and 2.4/7 in AD18-49): Up against Fox’s MLB playoff game (American League Championship Series), ABC ranked #1 on Wednesday in Adults 18-49 for the 4th straight week, tying Fox and CBS and leading NBC by 1 full rating point (1.4/4). ABC aired the Top 2 TV shows of the night with Modern Family and Toy Story of Terror! ABC is delivering its most competitive Wednesday start to a season in 6 years – since 2007.
Toy Story of Terror! (8-8:30pm – 10.3 million and 3.0/9 in AD18-49): At 8pm, ABC’s premiere of Toy Story of Terror! opened at #1 among Total Viewers and Adults 18-49, giving ABC its best performance in the time period in nearly 2 years – since 11/09/11. In addition, it was the night’s dominant #1 show with Kids 2-11 (5.7/19) posting the Net’s highest rating in the half hour in almost 6 years – 11/28/07. Among viewers and young adults, Toy Story of Terror! Stands as broadcast TV’s highest-rated animated special since November 2011 and ABC’s top animated special since December 2009 – since 11/29/11 and 12/08/09.
Back in the Game (8:30-9pm – 6.2 million and 1.8/5 in AD18-49): In the 8:30pm half-hour, ABC’s Back in the Game held even week to week in Adults 18-49, beating NBC’s Revolution in the time period by 29% (1.4/4). The new ABC comedy was up week to week in other key demos, posting a best-since-debut number with Adults 18-34, while hitting series highs with Women 18-34 and Teens 12-17 and Kids 2-11.
Modern Family (9-9:30pm – 10.8 million and 4.0/11 in AD18-49): For the 4th consecutive week this season, ABC’s Modern Family was Wednesday’s dominant #1 TV show among Adults 18-49. Modern Family was up week to week in Total Viewers (+2%) Adults 18-49 (+3%).
Super Fun Night (9:30-10pm – 6.0 million and 2.1/6 in AD18-49): ABC’s Super Fun Night was the #2 series in 9:30pm half among Adults 18-49, beating the final half-hour of NBC’s L&O: SVU by 11% (1.9/5). In addition, the freshman comedy ranked #2 in the half-hour with key Women (W18-34/W18-49) and was the #1 broadcast program with Teens 12-17.
Nashville (10-11pm – 5.8 million and 1.7/5 in AD18-49): At 10pm, ABC’s Nashville was up 6% week to week in Adults 18-49, beating NBC’s Ironside by a best-yet 55% (1.7/5 vs. 1.1/3). In addition for the 3rd week in a row, Nashville beat out its broadcast competition in the hour with Women 18-34.