ALCS Ratings Trending 27 Percent Over 2012 NLCS on FOX
via press release:
PIVOTAL GAME 5 RED SOX VICTORY KEEPS ALCS RATINGS ROLLING ON FOX
Series Trending +27% Over 2012 NLCS
Network Once Again Dominates Prime Time
In Key Male Demos
Boston, MA – Thursday night’s Game 5 of the 2013 American League Championship Series, in which the Boston Red Sox took a commanding 3-2 series lead, delivered a 5.4/9 national household rating (8.6 million viewers) on FOX, according to Nielsen Media Research. Last night’s 5.4/9 is up +23% over last year’s 4.4/8 (7.1 million viewers) for Game 5 of the NLCS on FOX featuring the San Francisco Giants and St. Louis Cardinals.
The series continues to deliver in key demographics and Thursday’s game was no different as FOX won the night in M18-34, M18-49 and tied for first in A18-34. Last night’s Game 5 posted gains in M18-34 (+42%; 2.7 vs. 1.9), M18-49 (+28%; 3.2 vs. 2.5), A18-34 (+24%; 2.1 vs. 1.7), and A18-49 (+25%; 2.5 vs. 2.0) compared to NLCS Game 5 from a year ago.
The ALCS Game 5 rating climbed steadily as the Tigers clawed their way back after being down four runs, peaking at a 6.0/12 (9.0 million viewers) from 11:30pm – 11:58pm ET.
Detroit delivered a 32.9/49 while Boston recorded a 25.9/44.
Through five games, the 2013 ALCS on FOX is averaging a 4.7/8 national household rating (7.5 million viewers) which is an impressive +27% better than last year’s 3.7/6 (5.9 million viewers) for the NLCS on FOX.
Coverage of the 2013 ALCS on FOX resumes tomorrow afternoon (4:00 PM ET) with Game 6 from Fenway Park. Though if the St. Louis Cardinals close out the NLCS tonight with a win over the Los Angeles Dodgers, ALCS Game 6 on FOX moves to a 7:30 PM ET start.