‘General Hospital’ Beats ‘Young & the Restless’ for 1st Time in Over 2 1/2 Years to Rank Number 1 in Women 18-49

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general-hospital

via press release:

This Week Ranks Among “The Chew’s” Top 5 Weeks on Record in

Total Viewers and Women 18-49; The Past 4 Weeks Stand as

the Series’ Top 4 Weeks of All Time in Women 18-49

 

 “General Hospital” Beats “Young & the Restless” for 1st Time in Over

2 1/2 Years to Rank #1 in Women 18-49; Rises to Over 3 Year High

in Women 18-34 and Over 2 Year High in Women 18-49

 

ABC:

 

For the week of October 7, 2013, ABC qualified as the #1 network in daytime in Women 18-34 (216,000/0.6 rating – tie) and Women 25-54 (766,000/1.3 rating), generating across the board growth year to year.

 

  • ABC gained on year ago levels in key demos, including by 10% in Women 18-49 (602,000 vs. 545,000) and by 9% in Women 25-54 (766,000 vs. 701,000).

 

“The Chew”: (1:00 – 2:00 p.m.)

 

Pacing at all time season highs, this week ranked among “The Chew’s” Top 5 weeks of all time in Total Viewers (#3 – 2.653 million), Women 18-34 (#5 – 189,000/0.6 rating) and Women 18-49 (#4 – 529,000/0.8 rating), registering the largest year to year increases of any broadcast program in daytime across all categories.

 

In fact, in an incredible feat, the past four weeks have ranked as the series’ Top 4 weeks on record in Women 18-49.

 

  • Wednesday’s show, featuring ‘Meals on the Go’ and Mario cooking with 2 Chainz, qualified as the series’ #3 telecast ever in Women 18-49 (624,000), and placed among its Top 10 airings of all time in Total Viewers (#7 – 2.792 million), Women 18-34 (#9 – 223,000) and Women 25-54 (#9 – 741,000).

 

  • Notably, “The Chew” has delivered its Top 3 telecasts on record in Women 18-49 this season.

 

  • Year to year, “The Chew” spiked by double digits across all target demos, including by 15% in Total Viewers (2.653 million vs. 2.307 million), by 32% in Women 18-49 (529,000 vs. 402,000) and by 28% in Women 25-54 (653,000 vs. 512,000).

 

“General Hospital”: (2:00 – 3:00 p.m.)

 

For the first time in over two-and-a-half years, “General Hospital” ranked as the #1 program in daytime in Women 18-49 (735,000/1.1 rating) – since week of 2/21/11 – placed #1 for the 8th straight week in Women 18-34 (285,000/0.8 rating) and came with 7% of “Young in the Restless” for #1 in Women 25-54 (938,000/1.5 rating), its closest competitive finish in over two years – since week of 8/15/11.

 

Impressively, this week stood as the series’ most-watched week in over 3 years in Women 18-34 and in over 2 years in Women 18-49 – since weeks of 9/27/10 and 9/26/11, respectively.

 

  • “General Hospital” surged by 40% in Women 18-34 (285,000 vs. 203,000), by 17% in Women 18-49 (735,000 vs. 629,000) and by 12% in Women 25-54 (938,000 vs. 840,000).

 

 

Source: NTI, U.S. ratings, weeks of 10/7/13 and 10/8/12, Live + Same Day. Gapped/Breakout programming excluded. 

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