‘Scandal’ Grows to its Second-Best-Ever Numbers to Rank as the Week’s Number 1 10pm Drama
via press note:
ABC Thursday Prime (8-11pm – 7.5 million and 2.4/7 in AD18-49): Opposite Game 5 of the ALCS playoffs, ABC earned second place on Thursday, beating Fox’s baseball coverage by 4% (2.3/7) and doubling NBC on the night (+100% – 1.2/3). ABC was up over the year-ago Thursday for the 3rd week in a row in Adults 18-49 (+4% – 2.3/7 on 10/18/12). ABC’s Scandal was up 6% week to week (2nd-highest-ever number) and up 74% year to year, to stand as the week’s #1 10pm drama (topping Blacklist on Monday by 10%) and as the #2 TV show on Thursday night for the 3rd week running (behind only The Big Bang Theory).
Once Upon a Time in Wonderland (8-9pm – 4.5 million and 1.2/4 in AD18-49): During the 8 o’clock hour, ABC’s Once Upon a Time in Wonderland beat NBC’s comedies for the 2nd week in a row (Parks and Recreation/Welcome to the Family = 2.8 million and 1.1/3) in Total Viewers (+1.7 million) and Adults 18-49 (+9%). Based on Live + 3 Day for its series debut, Once Upon a Time in Wonderland saw its Adult 18-49 number build 35% to a 2.3 rating (+0.6 rating points), coming within 1-tenth of a rating point of Fox’s The X-Factor (2.4 rating) in the 8pm hour. The new ABC drama debut also saw its Total Viewer count grow by 1.5 million to 7.3 million viewers in L+3. The freshman ABC 8pm drama essentially matched the delivery of NBC’s veteran drama Parenthood on the night (1.2/4 vs. 1.3/4)
Grey’s Anatomy (9-10pm – 8.6 million and 2.6/7 in AD18-49): At 9pm, ABC’s Grey’s Anatomy ranked #1 in Adults 18-49, beating Fox’s MLB playoff coverage by 13% (2.3/6), CBS’ comedies by 13% (The Crazy Ones/Two and a Half Men = 2.3/6) and once again more than doubled NBC’s comedies (+117% over Sean Saves the World/The Michael J Fox Show = 1.2/3). Grey’s delivered strong week to week retention in viewers (98%) and Adults 18-49 (93%).
Scandal (10-11pm – 9.5 million and 3.3/9 in AD18-49): Building on its Grey’s lead-in for the 3rd week in a row in Adult 18-49 (by a best-ever +27%), ABC’s Scandal (3.3/9) beat its combined drama competition on CBS (Elementary = 1.6/4) and NBC (Parenthood =1.3/4) by 14% in the 10pm hour. It also ranked #1 in the slot with Total Viewers. On average in Adults 18-49, Scandal is up 65% over its first three telecasts last year (3.3/10 vs. 2.0/6) making the ABC drama TV’s fastest growing returning series this season. Scandal was up week to week in viewers (+6%) and young adults (+6%) to deliver the series’ 2nd-best-ever numbers, behind only its 3rd season premiere two weeks ago.
Social Stats: All 3 of ABC’s Thursday dramas ranked in the top 5 most social broadcast series of the evening, led by Scandal (#1, 283,626 tweets), Grey’s (#3, 36,515 tweets) and Once Upon a Time in Wonderland (#5 (11,342 tweets). Currently, Scandal ranks as ABC’s most social series to date with over 2 million tweets.