TV Ratings Thursday: 'Once Upon a Time in Wonderland' Sinks, 'Scandal', 'The Millers' & 'The Vampire Diaries' Rise, Average Debut for 'Reign'

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October 18th, 2013

Scandal Episode 303

Adults 18-49: Rating/Share 2.6/8 2.4/7 2.4/7 1.4/4 1.2/3 1.0/3
Adults 18-34: Rating/Share 1.6/5 2.0/7 2.0/7 1.3/4 1.0/3 1.0/3
Total Viewers (million) 10.707 8.386 7.523 3.366 3.415 2.421


On CBS, The Big Bang Theory earned a 4.9 down 4 percent from last week's 5.1 adults 18-49 rating. The Millers garnered a 3.2 up 7 percent from last week's 3.0 adults 18-49 rating. The Crazy Ones scored a 2.5 up 4 percent from last week's 2.4 adults 18-49 rating. Two and a Half Men notched a series low 2.1 down 9 percent from last week's 2.3. Elementary earned a series low 1.6 down 16 percent from last week's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time in Wonderland earned a 1.2 adults 18-49 rating down 29 percent from a 1.7 for last week’s premiere. Grey's Anatomy tied its series low with a 2.6 down 7 percent  from last week's 2.8 adults 18-49 rating. Scandal scored a 3.3, up 6 percent from last week's 3.1 adults 18-49 rating.

On FOX, Baseball Playoffs matched Wednesday’s  preliminary 2.4  adults 18-49 rating.

On NBC, Parks & Recreation garnered a 1.3 adults 18-49 rating up 8 percent from last week's 1.2. Welcome to the Family scored a 0.9 up 13 percent from last week’s 0.8 adults 18-49 rating . Sean Saves the World earned a1.1 up 10 percent  from last week's 1.0 adults 18-49 rating. The Michael J Fox Show matched last week's 1.2 adults 18-49 rating.  Parenthood garnered a 1.3 up 8 percent from last week's series low 1.2 adults 18-49 rating .

On the CW, The Vampire Diaries scored a 1.3 up 30 percent  from last week's 1.0 adults 18-49 rating. The Vampire Diaries ranked number three in its time period, a rarity for a CW show against original competition on the big four. The series premiere of Reign earned a 0.8 adults 18-49 rating down 33 percent from a 1.2 for the series premiere of Beauty & the Beast in the time period on Thursday, October 11, 2012 and down 20 percent from a 1.0 for the premiere of The Originals two weeks ago. Your predictions were too optimistic.

Overnight ratings for Thursday, October 17, 2013:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS The Big Bang Theory 4.9/16 17.20
FOX MLB Baseball - Live (8-11PM) 2.4/7 8.39
NBC Parks and Recreation 1.3/4 3.25
CW The Vampire Diaries 1.3/4 2.84
ABC Once Upon a Time in Wonderland 1.2/4 4.50
8:30 CBS The Millers 3.2/9 12.17
NBC Welcome to the Family 0.9/3 2.45
9:00 ABC Grey's Anatomy 2.6/7 8.58
CBS The Crazy Ones 2.5/7 9.53
NBC Sean Saves the World 1.1/3 3.37
CW Reign - Series Premiere 0.8/2 2.00
9:30 CBS Two and a Half Men 2.1/6 8.52
NBC The Michael J. Fox Show 1.2/3 3.53
10:00 ABC Scandal 3.3/9 9.48
CBS Elementary 1.6/4 8.41
NBC Parenthood 1.3/4 3.95


In Late-Night Metered Markets Thursday night:
via NBC press note:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 1.8/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.7/7.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/3 with an encore; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 1.2/6.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.7/5 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's original "Late Late Show with Craig Ferguson" (1.3/5).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.-
You can see TV ratings from other recent Overnight ratings reports here.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.



Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.


Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Dorothy5334

    @bigbrotherfan – get some sleep, your comments are fitting for someone who is sleep deprived.
    He/She constantly does that.. There no difference she normally puts the word FLOP in every show besides Nashville.. It’s ridiculous.


    Yes, the original plan was to move on from Brody after season one and have Carrie work on a different case. Sometime during season one that changed due to the character’s popularity.
    Wow interesting.. He win an Emmy and and got a lot of critical praise. I bet that had to do with a lot of it… I really liked both seasons.. Many episodes in s2 were some of the best.. S3 E3 was Amazing!! I loved it and am enjoying Brody’s story line.. The one thing that I and a lot of fans of it have been upset up about is the Saul/ Carrie relationship. It has not been liked by viewers.. I think it has to get better soon and fast..

  • Dee

    I don’t watch Scandal because I think Kerry Washington is the most overrated actress. Ever.

    And you can thank the “Delena” phenomenon and Julie Plec’s obsession with Ian for TVD’s sucky ratings. Once she took over for good, all went straight to hell. If Delena is so popular, the ratings would show it, wouldn’t they? Yeck.

  • Theoacme

    @TVDude: I can’t think of a show NBC’s put in that slot that has stayed above a 1.0 over the long term.

    …ahem…you might remember the show that SVU needs to beat to move up the longevity charts at the Peacock…I believe it used to compete with Grey’s Anatomy for awhile, til the Alphabet moved it away from ER :)

  • Dee

    @Nikki Word! That’s all I’ve got to say.

  • Marilyn

    I seriously doubt it. The reason being that TGW and TM already have syndication deals and Elementary does not. CBS executives have point blank stated on many occasions that their primary business model is to get shows into syndication.

    Elementary is only in its second season though, a long way off for a syndication deal. Do you really think CBS would be willing to keep it on life support for two more seasons? CBS has thrown everything behind it that they can to stimulate growth and that’s failed, and they have no better timeslot to offer it. Even if they did, how are they going to make it appealing for a syndication deal once it hits that mark anyway? Is there going to be a high demand for a show that never took off? CBS struggled to get a deal for The Good Wife and that was a series with a much higher profile, lots of critical acclaim and Emmys attention and higher ratings in its prime. Elementary is now at the same ratings level as TGW in its declining year last year, but without the storied history. Is anyone going to pay enough syndication money for four seasons of Elementary with first run numbers like this?

  • Feedback

    If NBC pulls the trigger on a Voice-to-Thursday move, I think ABC should do something like this for mid-season:

    8:00- Grey’s Anatomy
    9:00- Killer Women*
    10:00- Revenge

    8:00- Once Upon a Time
    9:00- Agents of SHIELD
    10:00- Mind Games

    8:00- Super Fun Night & Mixology
    9:00- Modern Family & The Goldbergs
    10:00- Nashville (Replace with Resurrection in March)

    8:00- Black Box**
    9:00- Scandal
    10:00- The Assets (Replace with Castle once 13-eps are done)

    8:00- The Middle & Back in the Game
    9:00- Suburgatory & Last Man Standing
    10:00- 20/20

    7:00- America’s Funniest Home Videos
    8:00- Dancing with the Stars (Revamped and made fresh)
    10:00- The Quest

    Mondays will be ABC’s for the taking if NBC moves out The Voice, and with CBS struggling. With Scandal going strong enough on Thursdays to carry a new lineup, Grey’s can be moved to carry its own lineup on Mondays. If Killer Women fumbles, they can move Grey’s back down to 9pm and bring in Wife Swap at 8pm.

    Without football or another reality competition show on Sundays, it’s perfect for a newly revamped DWTS. The Quest can debut right there at 10pm to gain some traction.

    Wednesdays and Fridays can continue to be their comedy lineups. Goldbergs has been moderately successful, so a pairing with MF is logical. Mixology’s premise might mesh well with SFN. And although The Middle and Suburgatory are strong shows, their strength could be used to carry LMS and BiTG to some decent ratings on Fridays.

    Scandal getting 9pm treatment on Thursdays is the easiest move. It can provide great retention for The Assets. Black Box is in a competitive slot against Voice and BBT, but as long as it makes #3, I think it could get renewed. Regardless, ABC isn’t short on spackle. Either Shark Tank or syndication-ready Castle could easily take that spot.

    Tuesdays is the weakest night in my opinion. Shield didn’t live up to expectations, but I think going head-to-head with NCIS was a mistake. I think Once attracts a different demo and could keep its above average ratings there. Plus, being paired with another fantastical show like Shield seems logical. Shield leads into Mind Games hoping for some good retention. The Taste is ready to spackle if anything else fails.

  • Ted Craig


    Here’s some feedback – that is one of the dumbest fantasy schedules I have ever seen.

  • Feedback

    @Ted Craig
    You make some interesting points. Your analysis was very convincing and made me reevaluate the whole schedule. You must be one of the greatest debaters of the 21st century.

  • Dorothy5334

    I’m sorry feedback it’s a pretty bad schedule IMO.. No way they would do most if the changes you predicted.

  • Dorothy5334

    Just my opinion though.. I’m not a professional scheduler though.. Although at times I think I could do better than most if the scheduling networks make..

  • Ted Craig


    Oh, I’m sorry, you want me to spell out your stupidity? OK.

    1. The most obvious is turning one of ABC’s highest ROI shows (Shark Tank) into “spackle.”

    2. Radically moving around shows, something no network ever does. One or two shows? Yeah. A wholesale shift? Not gonna happen.

    3. Moving ABC’s second most successful sitcom to Fridays.

    4. Assuming that ABC can just revamp DWTS and do so midseason.

    5. Not only leading off a night with a struggling comedy and an untested rookie, but moving two “Let’s go out” shows at 8.

    6. Favoring said struggler and/or untested show over a returning show with a proven audience (Suburgatory).

    7. Sandwiching Scandal between two untested shows.

    8. Assigning one of the network’s higher rated dramas (Castle) to limbo when there are going to be at least three openings for dramas.

    9. Making moves to accommodate limited shows that already have slots.

    10. Assuming that if The Voice moved to Thursdays (which is unlikely) that ABC will be the only network to suffer.

    I know, you’re so impressed by your brilliant “logic” that none of this reality will impress you, but that’s what it is, reality.

  • Dorothy5334

    Moving scandal to 9 is one of the best ideas ideas not the other moves with it though.

  • Dorothy5334

    Ted Craig.. You have great reasons why not.. I think that’s what the person was looking for though.. Reasons why not to do it.. You gave great reasons why not bit maybe less hostility next time.. ;- )

  • Feedback

    @Ted Craig
    1. There’s precedent. Suburgatory is strong itself and is being used as spackle right now! ABC has done this with their reality shows for years. Shark Tank can fit anywhere on the schedule and still pull in decent enough ratings to offset its low budget. Best strategic replacement they could have.

    2. Probably your only good point, but it has happened before. Still, Scandal will keep Thursdays, MF will keep Wednesdays, Shield Tuesdays, and the comedies on Fridays. There’s still a healthy pattern that represents the older schedule.

    3. You are CRAZY. ABC’s most successful sitcom is Modern Family. This sole point ruins your credibility.

    4. Hey you’re probably right that DWTS will fail regardless. But the show has been struggling and it will soon be coming to an end. I think it’s worth a shot to revamp it and see if a new audience sticks around. Maybe not this year, but next. Still, my main point is that if ABC wants to take over Mondays, DWTS is not the way to do it.

    5&6. I’m not favoring SFN over Middle and Suburgatory. ABC keeps struggling on Fridays because they send their low rated comedies there to die. Instead, I’m thinking they can move strong comedies there to boost the line-up. And again, there’s PRECEDENT. ABC had a a strong Friday sitcom line-up for years.

    7. ABC has used the same tactic plenty of times. They sandwiched Grey’s between Ugly Betty and Six Degrees when they were rookies. I understand some of your reservations, but it’s silly to complain about classic ABC tactics.

    8. It isn’t limbo. I’m giving Castle the post-Scandal spot! The Assets is a limited series order. After it’s done, Castle moves in. How is that “limbo”??

    9. I assume you’re talking about Resurrection and The Quest. I didn’t “accommodate” them. Quest debuts in January so I gave it the empty Sunday 10pm spot that Betrayal will leave behind, and Resurrection returns in March so I made it replace Nashville. I didn’t move anyone to accommodate them.

    10. I don’t understand this point. This schedule isn’t to react to ABC suffering a blow if The Voice is moved to Thursdays. This is for them to take advantage of weak competition on Sundays and Mondays without Voice and Football. Worst thing that could happen is that Fox moves Idol to Mondays, but Grey’s can probably take it on, it’s done so every year anyway.

  • Ted Craig

    1. Do you know what ROI means? It means Shark Tank costs very little and brings in high ratings.

    2.What precedent is there for moving every show but two midseason? You still shift the times for Scandal and SHIELD. Why?

    3. I’m not crazy, but you’re illiterate, because I said “second most successful.” Scroll up, dumbass.

    4.Again, what would this revamp consist of?

    5&6. ABC finishes second on most Fridays, due mostly to Shark Tank.

    7. At the start of a season.

    8. “Replace with Castle once 13-eps are done” So for 13 weeks, at least, you have Castle off the air.

    9. Whatever.

    10. So two networks totally move their most successful shows around midseason. Oh, that’s so much better.

  • Billiam

    Reign was awesome. I hope it continues to do well.

  • Billiam


    Last year, /person of Interest was either beating Grey’s Anatomy or neck-to-neck with it on Thursday… When CBS moved POI to Tuesday, they lost half of their audience and it will probably not be renewed.

    Elementary was also doing well after POI on Thursdays and now is sinking fast.

    Revolution had OK ratings at the end of last season, got moved and now it may not even get a full season order.

    So, moving your strong shows to a new time slot isn’t always a smart move. Look at how many shows in history was strong before networks started playing musical timeslots and were cancelled the season they got moved…

    That’s the risk they take when they start shuffling the schedule.

    The only show I see surviving no matter how badly it does is Blue Bloods and I can’t understand that one… I’m starting to think that Tom Selleck may be doing it for free. My bet is that BB will finish the season with a 1.0-1.1 and still get a renewal, unheard of by any other CBS show.

  • Feedback

    1. That’s precisely the reason why it’s the perfect replacement show. Low cost and will make $$ no matter where it goes. ABC has been using reality shows as spackle for years.
    2. Everyone talks about Scandal going to 9, not just me. I moved SHIELD so it can avoid competing with NCIS. I already said this above.
    3. Either way, their 2nd highest rated sitcom right now is The Goldbergs. And that’s getting paired with MF.
    4. I have no idea, I’m not a fan. I’m just saying they should do something to keep the show alive because it’s on a short leash.
    5. You have a point. I meant to say it’s comedy lineup struggles. Malibu got canned and Neighbors will too. It’s because they keep moving dying shows to Fridays. Put Middle in there and the rest will get a good lead-in.
    7. And by mid-season, they replaced Six Degrees with another rookie. And last year they sandwiched MF between Family Tools and HTLWYP. You’re being silly. ABC has been doing this for years.
    8. DwtS cycles around The Bachelor every year. That isn’t limbo. It’s just giving Assets a fair shot at an audience before Castle comes back.
    10. ABC’s most successful show is MF and it’s staying caput. CBS’s is BBT and it’s not moving either. I don’t know if FOX would move Idol if NBC moved Voice, but I’m sure they would consider it.

    @Billiam, You’re crazy if you think POI won’t be renewed. CBS is the syndication gods’ Mt Olympus. It will 100% be renewed. Revolution’s ratings dropped at the end of last season. It’s lowest drop was from its finale to its premiere. The time-slot didn’t affect it, it was the horrible quality of the show. I never got how anyone could spend an hour watching it.

  • johnhelvete

    The person who posted a comparison between Scandal reviews for season 3 and Homeland reviews for season 3, forgot to mention that Scandal only has 1 review on metacritic of 91.

    Homeland has a metascore of 77 but with 23 total reviews.

  • Keith

    Sounds like they should move Beauty and the Beast back to Thursday before they kill it on Mondays !!!!!

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