Week-to-Week Gains for 'Parks and Recreation', 'Welcome To The Family,' 'Sean Saves the World' and 'Parenthood'

Categories: Network TV Press Releases

Written By

October 18th, 2013

Parks and Recreation Gin It Up

via press release:

  • “Parks and Recreation” (1.3/4 in 18-49, 3.2 million viewers overall from 8-8:31 p.m. ET) is up week to week by a tenth of a rating point or 8% in 18-49 rating (1.3 vs. 1.2), making this a three-week high and matching the show’s season premiere as the “Parks” season high.  Last night’s 3.245 million in total viewers is also a three-week high.  L+3: Last week’s “Parks and Recreation” added 36% or 0.43 of a point to its next-day “live plus same day” 18-49 rating (to a 1.63 in L+3 from a 1.20 in L+SD) and 22% or 698,000 persons in total viewers (3.926 million vs. 3.228 million).
 
  • UPSCALE: “Parks and Recreation” is the most upscale primetime series on the Big 4 networks in its concentration of adults 18-49 living in homes with $100K+ incomes, indexing in that category at a 171 (with 100 representing an average concentration of those homes).  The #2 show in the category, ABC’s “Modern Family,” is currently indexing at a 159.
 
  • Welcome to the Family” (0.9/3 in 18-49, 2.5million viewers overall from 8:31-9:01 p.m. ET) is up week to week by a tenth of a rating point or 13% in 18-49 (0.9 vs. 0.8).  “WTTF” retained 76% of its total-viewer lead-in from “Parks.”  L+3: Last week’s “Welcome to the Family” added 17% or 0.14 of a rating point to its next-day L+SD 18-49 rating (to a 0.95 from a 0.81) and 14% or 348,000 persons in total viewers (2.839 million vs. 2.491 million).
 
  • “Sean Saves the World” (1.1/3 in 18-49, 3,4 million viewers overall from 9:01-9:31 p.m. ET) grew week to week by a tenth of a rating point or 10% in 18-49 (1.1 vs. 1.0) and by 3% in total viewers (3.370 million vs. 3.257 million).  “Sean” built by 22% on its lead-in in 18-49 and by 37% in total viewersL+3: Last week’s Sean Saves the World” added 34% or 0.35 of a rating point to its next-day L+SD 18-49 rating (to a 1.37 from a 1.02) and 25% or 828,000 persons in total viewers (4.085 million vs. 3.257 million).
 
  • The Michael J. Fox Show” (1.2/3 in 18-49, 3.5 million viewers overall from 9:31-10:01 p.m. ET) matched its week-ago 18-49 rating and built by 9% on its lead-in.  “Michael J. Fox” is delivering the biggest average build on its regular lead-in (+17%, 1.4 vs. 1.2, L+SD) of any 9:30 comedy on the Big 4 networks this seasonL+3: Last week’s Michael J. Fox Show” added 36% or 0.43 of a rating point to its next-day L+SD 18-49 rating (to a 1.61 from a 1.18) and 30% or 1.151 million persons in total viewers (5.007 million vs. 3.856 million).
 
  • From 10:01-11 p.m., Parenthood (1.3/4 in 18-49, 3.9 million viewers overall) is up week to week by 8% in 18-49 rating (1.3 vs. 1.2) and by 5% in total viewers (3.949 million vs. 3.769 million).  “Parenthood” is up 30% versus NBC’s average in the time period last season (1.3 vs. 1.0).  From its first half-hour to its second, “Parenthood” maintained 100% of its 18-49 rating (1.3, 1.3).
 
  • L+3: Last week’s Parenthood” added 60% or 0.72 of a rating point to its next-day L+SD 18-49 rating (to a 1.90 from a 1.18) and 46% or 1.731 million persons in total viewers (5.500 million vs. 3.769 million).
 
 
 
  • Bram

    Parks and Rec, not for poor people. Good for advertisers.

  • AllOfHerTw!st

    NBC press release
    We don’t suck as bad as we did last week.

    Woo hoo!

  • Bradley

    Parenthood and Parks & Rec are the only things on the night that aren’t flatlining. I’m not sure why anything else was even mentioned in the release.

  • Jacob

    “Parks and Recreation is the most upscale primetime series on the Big 4 networks” NBC is so desperate

  • LesinTucson

    Why aren’t the NBC PR people writing for the NBC comedies?

  • Hamslaw

    I think it’s time to bring back Community. Community (last year’s non-Dan Harmon version) averaged at least a 1.3 in the 8:00 death slot last year… there’s no question that it and Parks would both get at least a 1.5-1.6 if you put them at, say, 8:30 and 9:00. That would also give a potential boost to Michael J. Fox, the only even semi-salvageable new show they’ve got, at 9:30.

    Not sure what you do at 8:00 — maybe that Bill Lawrence show. Or if MJF keeps slipping, throw that to 8:00 for the second half of the season, give Undateable some run at 9:30, whatever.

    But they’re stuck with the same deal as last season — their old shows aren’t getting great ratings, but everything new is worse (both in terms of ratings and in terms of quality.) This’ll probably continue as long as they keep ordering half-assed versions of CBS/ABC shows instead of accepting that they’re NBC, and they should be making NBC shows, because that’s what people want to watch on NBC. And sure, NBC shows will only get them a 1.5-2.5, but you think NBC wouldn’t kill for those numbers right about now?

  • Joseph

    This spin, especially for “Welcome To The Family”, probably won’t be enough to stop our own Cancellation Bear from devouring that show!

  • CrimeDawg

    Just when you think no one can top ABC’s press releases NBC scoops in with the win.
    In a matter of truthfulness, I work for an NBC affiliate and it truly is painful to see some of these ratings especially on Thursday nights.

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