Week-to-Week Gains for ‘Parks and Recreation’, ‘Welcome To The Family,’ ‘Sean Saves the World’ and ‘Parenthood’

Parks and Recreation Gin It Up

via press release:

  • “Parks and Recreation” (1.3/4 in 18-49, 3.2 million viewers overall from 8-8:31 p.m. ET) is up week to week by a tenth of a rating point or 8% in 18-49 rating (1.3 vs. 1.2), making this a three-week high and matching the show’s season premiere as the “Parks” season high.  Last night’s 3.245 million in total viewers is also a three-week high.  L+3: Last week’s “Parks and Recreation” added 36% or 0.43 of a point to its next-day “live plus same day” 18-49 rating (to a 1.63 in L+3 from a 1.20 in L+SD) and 22% or 698,000 persons in total viewers (3.926 million vs. 3.228 million).
 
  • UPSCALE: “Parks and Recreation” is the most upscale primetime series on the Big 4 networks in its concentration of adults 18-49 living in homes with $100K+ incomes, indexing in that category at a 171 (with 100 representing an average concentration of those homes).  The #2 show in the category, ABC’s “Modern Family,” is currently indexing at a 159.
 
  • Welcome to the Family” (0.9/3 in 18-49, 2.5million viewers overall from 8:31-9:01 p.m. ET) is up week to week by a tenth of a rating point or 13% in 18-49 (0.9 vs. 0.8).  “WTTF” retained 76% of its total-viewer lead-in from “Parks.”  L+3: Last week’s “Welcome to the Family” added 17% or 0.14 of a rating point to its next-day L+SD 18-49 rating (to a 0.95 from a 0.81) and 14% or 348,000 persons in total viewers (2.839 million vs. 2.491 million).
 
  • “Sean Saves the World” (1.1/3 in 18-49, 3,4 million viewers overall from 9:01-9:31 p.m. ET) grew week to week by a tenth of a rating point or 10% in 18-49 (1.1 vs. 1.0) and by 3% in total viewers (3.370 million vs. 3.257 million).  “Sean” built by 22% on its lead-in in 18-49 and by 37% in total viewersL+3: Last week’s Sean Saves the World” added 34% or 0.35 of a rating point to its next-day L+SD 18-49 rating (to a 1.37 from a 1.02) and 25% or 828,000 persons in total viewers (4.085 million vs. 3.257 million).
 
  • “The Michael J. Fox Show” (1.2/3 in 18-49, 3.5 million viewers overall from 9:31-10:01 p.m. ET) matched its week-ago 18-49 rating and built by 9% on its lead-in.  “Michael J. Fox” is delivering the biggest average build on its regular lead-in (+17%, 1.4 vs. 1.2, L+SD) of any 9:30 comedy on the Big 4 networks this seasonL+3: Last week’s Michael J. Fox Show” added 36% or 0.43 of a rating point to its next-day L+SD 18-49 rating (to a 1.61 from a 1.18) and 30% or 1.151 million persons in total viewers (5.007 million vs. 3.856 million).
 
  • From 10:01-11 p.m., “Parenthood” (1.3/4 in 18-49, 3.9 million viewers overall) is up week to week by 8% in 18-49 rating (1.3 vs. 1.2) and by 5% in total viewers (3.949 million vs. 3.769 million).  “Parenthood” is up 30% versus NBC’s average in the time period last season (1.3 vs. 1.0).  From its first half-hour to its second, “Parenthood” maintained 100% of its 18-49 rating (1.3, 1.3).
 
  • L+3: Last week’s Parenthood” added 60% or 0.72 of a rating point to its next-day L+SD 18-49 rating (to a 1.90 from a 1.18) and 46% or 1.731 million persons in total viewers (5.500 million vs. 3.769 million).
 
 
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