Tigers vs. Red Sox ALCS-Clinching Game 6 Averages 9 Million Viewers

Categories: Network TV Press Releases

Written By

October 20th, 2013

ALCS - Detroit Tigers v Boston Red Sox - Game Six

via press release:

RED SOX ADVANCE TO World Series IN

GAME 6 THRILLER ON FOX

Clinching Game Up 20% Over 2012 NLCS Game 6; 12% Over Game 7

 

ALCS Average Up 23% Over 2012 NLCS; Best LCS Average Since 2010

Boston, MA – Last night’s dramatic Game 6 of the American League Championship Series on FOX delivered a 5.5/10 national household rating (9.0 million viewers), according to Nielsen Media Research. Last night’s game was up 20% over last year’s 4.6/7 (7.6 million viewers) for Game 6 of the National League Championship Series on FOX and out-rated last year’s decisive NLCS Game 7 by +12% (5.5/10 vs. 4.9/7).

Saturday night’s series clincher marks FOX’s best rating for an LCS game since 2010’s NLCS Game 6 (6.7/12 – 11.6 million).

ALCS Game 6 also scored with key demographics including Men 18-34 (+21%; 2.3 vs. 1.9), Men 18-49 (+16%; 2.9 vs. 2.5) and Adults 18-49 (+5%; 2.3 vs. 2.2) over NLCS Game 6.

Last night’s broadcast grew steadily throughout the night peaking with a 6.5/12 (10.7 million viewers) from 11:00 -11:30 PM, as Shane Victorino’s grand slam propelled the Red Sox to the American League pennant.

Game 6 of the 2013 ALCS is also +20% better from 2011’s 4.6/8 (7.7 million viewers) for the ALCS on FOX featuring the Detroit Tigers and Texas Rangers and ranks as the network’s highest-rated and most-watched Saturday night since January 2013.

The complete 2013 six-game ALCS on FOX averaged a 4.9/9 (7.7 million viewers), up 23% over last year’s 4.0/7 (6.5 million viewers) for the seven-game NLCS on FOX and FOX’s best LCS average since 2010’s NLCS 5.5/10 (9.1 million viewers). When comparing the averages through six games of each series, the 2013 ALCS on FOX strongly out-rated the 2012 NLCS by +26% in household rating (4.9 vs. 3.9), +41% in Men 18-34 (2.4 vs. 1.7) and +33% (2.8 vs 2.1)  in Men 18-49.

Over the entire 2013 ALCS, the important Men 18-34 demo average rose significantly over 2012, up 33% (2.4 vs. 1.8) and other key demos also notched double digit increases over last year’s NLCS including Men 18-49 (+27%; 2.8 vs. 2.2), Adults 18-34 (+13%; 1.8 vs 1.6) and Adults 18-49 (+17%; 2.1 vs 2.8).

Boston led all markets with a 31.9/55.  Detroit delivered a 27.5/46.  Providence (27.6/46), Hartford (16.5/29), St. Louis (9.7/19), Fort Myers (8.1/14), Norfolk (7.1/12), Sacramento (7.1/14), Tampa (7.0/13) and Greensboro (6.9/11) round out the top ten markets for Saturday night’s broadcast.

 

Coverage of the 2013 World Series begins Wednesday, Oct. 23 (7:30 PM ET) on FOX from Fenway Park in Boston, MA.

 
  • jay

    We’ll see what the world series does. 17 million for a 6 game series. 18.5 for 7 games. Game 1 16 million.

  • aj

    these 2 franchises have huge followings. i hope they pull huge numbers to shut up the baseball is dead people.

  • NoBigRatings

    The Cards are not a big draw when it comes to the ratings, no matter how many people say its THE midwest team.
    Dodgers vs Sox would have been an amazing combonation.

  • Jagger Dagger

    Baseball isn’t dead. It’s just a distant 2nd to football.

  • joe

    With ratings, baseball and basketball are very close. I’d love to see the comparison in those two sports the last few years in the playoffs and finals. No question that baseball still makes more money than the NBA. But TV ratings are close.

  • aj

    @ joe. The nba playoffs were down as a whole last year. they would have been really really bad had the heat not been it. sports media watch has all the numbers.

    Like i had said before 30-40 percent of americans follow baseball, it is just that they follow their team. baseball needs to find a way to fix that so they follow the palyoffs after their team is out.

  • Baseball4Ever

    I LOVE BASEBALL….

  • aj

    also i bet cards draw more views than la. there are 5 mlb teams in ca. not a unified fan base.

  • vinny

    the avg, person will only follow their home team. perhaps there’s only the red sox and yankees that have national appeal.

    nba is pushed by individual stars and drew massive ratings last year for heat/spurs finals 26 million for game 7. nba competes with the nhl whereas mlb compete with NFL and college football.

  • aj

    true dat vinny.

  • E

    MLB and Fox have made a terrible mistake in the schedule for the World Series. Based on the current schedule of Wed, Thu, Sat, Sun, Mon, Wed, and Thu, the World Series will go up against the NFL 4 out of the 7 nights if the series goes 7. This will be detrimental to the World Series ratings and viewership. To avoid going up against the NFL so many nights, MLB and Fox should change the schedule to begin the series on Tuesday. This schedule would be Tue, Wed, Fri, Sat, Sun, Tue, and Wed and the World Series would only go up against the NFL 1 game, on Sunday. MLB and Fox should know better than to take on the monster that is the NFL for 4 nights!

  • aj

    thursday night football doesnt get that great of rating, so that wont be an issue. I agree though why didnt they start on tuesday?

  • vinny

    “This schedule would be Tue, Wed, Fri, Sat, Sun, Tue, and Wed”

    thats terrible, considering 4 of the last 10 worlds series were sweeps, meaning it the clinching game would be on saturday? and 1 thursday and 1 potential thursday game not scheduled??? now thats even crazier

    if the world series is competitive, MLB has nothing to worry about. if there’s a game 6 and 7 then fox would hit the jackpot for the year

  • big papi

    this will not be a watched series…beltran and holliday are the stars for st louis? dont think many people interested in watching them..too bad should be a good series

  • Edward

    This is not a bad matchup for Fox. Sox/Cards will do good…..I say if this series can do some special things if it goes 6-7. Cards/Rangers did 25mill for game 7. I say Sox can get that to 30 mill……

    I will say this if the Cubs ever made it to the World Series they would crush the NFL for ratings(maybe not crush, but I believe would beat a Sunday night game) comfortably. I’ll say this series averages 17 mill. Game 1 will say a lot.

  • aj

    big papi, wow east coast bias? the cards are prob the 3 or 4th popular mlb team in America. In my opinion, you will be suprised by the huge midwest numbers also the hatred many people have toward the sox.

  • TW

    The Red Sox are a draw…..following up on what aj said….a lot of people love them, and a lot of people hate them, so that emotion should bring in a decent number.

    As far as the NBA goes…..much of their ratings are driven by LeBron James. Had the Heat not made the finals last year, the NBA Finals ratings would have likely been less than spectacular.

    One final note….total annual revenue: MLB $7 billion, NBA $5 billion. The MLB At Bat app is hugely popular…even with its high price point.

    So to those who annually point to the game’s sagging TV ratings as a sign of its imminent demise, baseball isn’t going anywhere anytime soon.

  • jay

    @TW

    you’re an idiot. Lol of course mlb makes more money. They play twice as many games. The fact is the nba does better in ratings all around. Look at regular season ratings. NBA’s new tv contract is coming up. That should pick it’s revenue by a big %. I’m not saying that the NBA dominates MLB ratings because it is close. But the 18/49 demo overwhelmingly favors the NBA.

  • jay

    @edward

    If you’re waiting on the cubs you will always be disappointed. They play in the same division as the Cards. The Cards are drastically better than the Cubs in every aspect when comparing the organization s.

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