ABC’s ‘Betrayal’ is Up Week to Week by 24% in Viewers and by 13% in AD18-49

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via press release:

ABC Sunday Prime (7-11pm – 5.6 million and 1.4/4 in AD18-49):  Opposite NBC’s big Sunday Night Football contest (Broncos-Colts) and an NFL overrun-boosted CBS pushing its lineup back approximately 30 minutes, ABC delivered Sunday’s Top 2 broadcast dramas in Adults 18-49 for the 4th consecutive week with Once Upon a Time and Revenge, outdelivering NFL-assisted CBS’ The Good Wife and The Mentalist. In addition, Once Upon a Time (43k tweets) and Revenge (17k tweets) were Sunday’s Top 2 most social entertainment series on broadcast TV.  The Net increased its overall audience for the 2nd week in a row (+4%) to a best-since-premiere number.


America’s Funniest Home Videos (7-8pm – 5.7 million and 1.1/3 in AD18-49): In the 7 o’clock hour, America’s Funniest Home Videos was up 8% in Total Viewers over its premiere the prior week.


Once Upon a Time (8-9pm – 7.0 million and 2.0/6 in AD18-49): Sunday’s top-rated broadcast drama, ABC’s Once Upon a Time surged 82% over its Adult 18-49 lead-in at 8pm and gained 11% from its first half-hour to its second half-hour.


Live + 7 Day Ratings:  On average this season, Once Upon a Time builds 46% over its L+SD number to a 3.8 rating in Adults 18-49 in L+7 (+1.2 rating points). This year’s Adult 18-49 build in TV playback for the show is 11 percentage points higher than the same point last year (+46% vs. +35%).


Revenge (9-10pm – 6.1 million and 1.5/4 in AD18-49): During the 9 o’clock hour, ABC’s Revenge defeated its CBS’ drama competition (The Good Wife = 1.4/3) in Adults 18-49.  Revenge increased its overall audience week to week (+2%).


Live + 7 Day Ratings:  On average this season, ABC’s Revenge adds 52% to its L+SD number up to a 3.2 rating in L+7 (+1.1 rating points). Like its lead-in, Revenge’s L+7 increase with Adults 18-49 is 11 full percentage points higher than the same point last year (+52% vs. +41%).


Betrayal (10-11pm – 3.6 million and 0.9/2 in AD18-49): During the 10 o’clock hour, ABC’s Betrayal was up week to week by 24% in Total Viewers and 13% in Adults 18-49. ABC’s freshman drama continued to outperform its CBS drama competition (The Good Wife/The Mentalist) in Women 18-34, leading 10%.


Live + 7 Day Ratings: Betrayal showed a big increase in L+7 Adult 18-49 gains for its second telecast (55% in Week 2 vs. 40% in Week 1).  On average, the new ABC drama is delivering a 1.9 L7 Adult 18-49.


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