Broncos-Colts on NBC’s ‘Sunday Night Football’ Posts Top Primetime Overnight for October Game in 15 Years

Peyton Manning

via press release:




Fourth-Highest NFL Overnight in NBC Primetime History; Highest This Season


NBC Records Highest Sunday Primetime Rating for a Network since Oscars in February


SNF wins Adults 18-49 Demo by 64%


STAMFORD, Conn. – October 21, 2013 – Last night’s Denver-Indianapolis NBC Sunday Night Football game featuring Broncos quarterback Peyton Manning’s return to Indianapolis, posted a 17.3 overnight rating and 29 share (8:30 p.m.-12:15 a.m. ET) – marking the best primetime overnight for an October game in 15 years and a 48% increase over last season’s Week 7 SNF game (11.7 for Pittsburgh-Cincinnati).


The previous best October primetime NFL overnight was a 17.5 for Minnesota-Green Bay on ABC on Oct. 5, 1998, as Randall Cunningham passed for 442 yards and four touchdowns in a 37-24 Vikings victory over Brett Favre and the Packers.


The 17.3 for the Colts’ down-to-the-wire 39-33 Sunday Night Football victory is the fourth-highest overnight in the eight-year history of NBC’s primetime package (including “NFL Kickoff” games). Following are NBC’s highest overnight ratings for a regular-season game since the debut of Sunday Night Football in 2006:

Game, Date Overnight Highlights
Dallas-Wash., 12/30/12 18.3 Rookie Robert Griffin III leads Redskins to NFC East title with 28-18 victory in “win-and-in” Week 17 matchup. Game posted highest regular-season primetime overnight on any network in 15 years.
Pittsburgh-Denver, 9/9/12 18.0 Peyton Manning debuts with a new team (Denver) after missing ’11 season with neck injury, and throws his 400th career TD pass in Broncos’ come-from-behind 31-19 victory.
Minn.-New Orleans, 9/9/10 17.7 Drew Brees leads defending-champion Saints over Brett Favre and Vikings 14-9 in NFC Championship Game rematch in Thursday “NFL Kickoff” opener.
Denver-Indy, 10/20/13 17.3 QB Andrew Luck accounts for 4 TDs to lead Colts to a 39-33 win over Broncos in Peyton Manning’s return to Indianapolis.
N.O.-Green Bay, 9/8/11 17.2 Aaron Rodgers passes for 312 yards and three scores to lead defending-champion Packers to 42-34 win over Drew Brees (419 yards and 3 TDs) and Saints in Thursday “NFL Kickoff” opener.

NBC’s Sunday primetime average (13.5/22 from 7-11 p.m. ET in metered-market households) is the highest for any broadcast network on a Sunday night since the Academy Awards on Feb. 24 (22.2/34 on ABC) and topped second-place CBS by 50% (9.0/14).

In the Adults 18-49 demographic, Sunday Night Football easily won the night posting a 10.0 rating – 64% better than the second-ranked show in the demo (6.1 for AMC’s “The Walking Dead”).


Last night’s broadcast peaked at a 19.0/29 from 9:30-10 p.m. ET.


Top 10 Metered Markets:


1. Denver, 49.6/71 – NBC SNF local-market record


2. Indianapolis, 49.1/71 – NBC SNF local-market record


3. Kansas City, 26.7/42


4. New Orleans, 26.1/36


5. Albuquerque, 25.1/37


6. Las Vegas, 23.7/37


7. Sacramemnto, 22.2/35


T8. San Diego, 22.0/37


T8. Richmond, 22.0/33


10. Nashville, 21.8/31


–NBC Sports Group–

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