American League Championship Series Drives Strong Week for FOX

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ALCS - Detroit Tigers v Boston Red Sox - Game Six

via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 14 – OCTOBER 20, 2013

 

AMERICAN LEAGUE CHAMPIONSHIP SERIES DRIVES STRONG WEEK FOR FOX;

NETWORK NOW EVEN IN ADULTS 18-49 AND UP IN TOTAL VIEWERS VS. LAST SEASON

 

Last week, the MLB ALCS Games 4, 5 and 6 hit a line-drive for FOX and led the network to a second-place finish among Adults 18-34.  On Saturday, FOX placed No. 1 among Adults 18-49, Total Viewers and key male demos with ALCS GAME 6: BOSTON V. DETROIT (2.3/8, 8:02pm-12:10am). The game was up +5% in Adults 18-49 from last year’s comparable game (2.2/5, 10/21/12, 7:43-10:47pm).

 

In addition, FOX is now steady year-over-year among Adults 18-49 (2.1/6) and up +5% in Total Viewers (6.2 Mil. vs 5.9 Mil) compared to last season.

 

Last week, FOX had:

 

·         2 of the Top 20 programs among Adults 18-49: SLEEPY HOLLOW (No. 14) and FOX MLB ALCS GAME 5 (No. 20).

 

·         5 of the Top 20 programs among Adults 18-34: NEW GIRL (No. 9), FOX MLB ALCS GAME 5 (No. 12), SLEEPY HOLLOW (No. 13 tie), FOX MLB ALCS GAME 4 (No. 13 tie) and FOX MLB ALCS GAME 6 (No. 18).

 

·         3 of the Top 20 programs among Teens: SLEEPY HOLLOW (No. 8), THE SIMPSONS 8:30p Encore (No. 13) and FOX MLB ALCS GAME 6 (No. 16).

 

FOX Program Ratings of the Week

 

 

 

 

Program and Nightly Highlights

 

Monday: Among Adults 18-49, FOX ranked No. 2 in Monday broadcast prime and improved +53% from the comparable Monday last year with NLCS Game 2 (2.3/6 vs. 1.5/4). BONES delivered a 2.0/6 in Adults 18-49 at 8pm, while SLEEPY HOLLOW delivered a 2.7/7 in Adults 18-49.

 

Tuesday: FOX ranked fourth in Adults 18-49 among the 7 nets, in line with last year’s lineup of RAISING HOPE, Ben & Kate and Presidential Debate No. 2 (which was sustained). DADS (1.5/5) grew +15% from the previous week (1.3/4) while BROOKLYN NINE-NINE (1.5/4) was flat with the prior Tuesday (1.5/4). NEW GIRL posted a 1.8/5 in Adults 18-49. THE MINDY PROJECT (1.4/4) was even week-to-week (1.4/4).

 

Wednesday: FOX placed third among Adults 18-49 and No. 1 (tie) in Adults 18-34 for the night. ALCS GAME 4: BOSTON V. DETROIT (2.3/7) from 8:03-11:35pm increased +44% from the NLCS 2012 Game 4: St. Louis/San Francisco on FOX last year (1.6/5, Fri. 10/18/12, 8:05-11:20pm).

 

Thursday: FOX placed third among Adults 18-49 and No. 2 in Adults 18-34 on Thursday night. ALCS GAME 5: BOSTON V. DETROIT (2.5/8) from 8:02-11:58pm was up +25% from the NLCS 2012 Game 5: St. Louis/San Francisco on FOX last year (2.0/7, Fri. 10/19/12, 8:04-11:15pm).

 

Friday:  MASTERCHEF JUNIOR posted a 1.3/5 in Adults 18-49. At 9pm, an encore of SLEEPY HOLLOW (0.8/3) increased one-tenth from the week prior (+14%, 0.7/2) and matched its four-week Friday repeat average (0.8/3).

 

Saturday: FOX placed No. 1 among Adults 18-49, Total Viewers and key male demos with ALCS GAME 6: BOSTON V. DETROIT (2.3/8, 8:02pm-12:10am). The game was up +5% in Adults 18-49 from last year’s comparable game (2.2/5 on Sun. 10/21/12, 7:43-10:47pm).

 

Sunday: FOX ranked fourth in Sunday prime among Adults 18-49 with its encore animation line-up (BOB’S BURGERS 7pm (0.5/2), FAMILY GUY 7:30pm (0.9/3), THE SIMPSONS 8pm (1.3/4), THE SIMPSONS 8:30pm (1.3/3), FAMILY GUY 9pm (1.2/3), AMERICAN DAD 9:30pm (1.1/3)). FAMILY GUY and AMERICAN DAD ranked No. 2 among Adults 18-34 in their respective time periods from 9-10pm.

 

OCTOBER 14 – OCTOBER 20, 2013

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    1.8/5                FOX    1.6/6                FOX    6.1

ABC    1.9/6                ABC    1.5/5                ABC    7.0

CBS    2.2/6                CBS    1.4/5                CBS    10.2

NBC    3.0/9                NBC    2.4/8                NBC    9.4

CW      0.8/2                CW      0.7/2                CW      1.9

UNI      1.2/4                UNI      1.0/3                UNI      3.2

TEL     0.6/2                TEL     0.6/2                TEL     1.5

 

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation.  FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

 

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