Disney XD Generated #1 Week in the Network’s History in Prime Among Boys 9-14 and Sets 47 Week High in Kids 6-14

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

670px-36,637,0,399-MightyMed

via press release:

Disney😄 Generated #1 Week in the Network’s History in Prime

Among Boys 9-14 and Sets 47 Week High in Kids 6-14

 

“Mighty Med” Posts Solid Gains Over its Week Ago Series Launch, Ranking

as Disney😄’s #1 Telecast of 2013 in Boys 9-14 and #2 in Key 6-14s

 

“Crash & Bernstein” Sets Series High in Boys 9-14, While “Kickin’ It”

Delivers its #2 Telecast Ever in Core Demographic

 

Disney😄

 

During the week of October 14, 2013, bolstered by Monday’s all new line up of “Crash & Bernstein,” “Kickin’ It,” “Mighty Med” and “Lab Rats,” Disney😄 delivered its #1 week in the network’s history in Prime in Boys 9-14 (142,000), hit a 49 week high in Tweens 9-14 (213,000) and 47 week high in Kids 6-14 (282,000) – since weeks of 11/5/12 and 11/19/12, respectively.

 

  • “Crash & Bernstein” (7:30 – 8:00 p.m.) garnered a series high in Boys 9-14 (257,000/2.1 rating) and its #2 telecast of all time in Kids 6-14 (489,000/1.4 rating), Boys 6-14 (332,000/1.8 rating) and Tweens 9-14 (340,000/1.4 rating), spiking by double digits week to week.

 

  • “Kickin’ It” (8:00 – 8:30 p.m.) delivered its #2 telecast of all time in Boys 9-14 (312,000/2.5 rating), its #3 telecast ever in Boys 6-14 (401,000/2.2 rating) and set 3-month highs in Boys 6-11 (264,000/2.2 rating) and Boys 2-11 (296,000/1.5 rating), surging by solid margins week to week.

 

  • “Mighty Med” (8:30 – 9:00 p.m.) bucked the trend, posting solid gains over its series launch, setting series highs in Total Viewers (1.06 million), Kids 6-14 (771,000/2.1 rating), Boys 6-14 (490,000/2.7 rating), Kids 6-11 (537,000/2.3 rating), Tweens 9-14 (573,000/2.4 rating) and Boys 9-14 (394,000/3.2 rating) and ranking as TV’s #1 telecast in the time period for the 2nd straight week in target boy 6-14 and 9-14 demos.

 

  • Impressively, “Mighty Med” stood as Disney😄’s #1 telecast year to date in Boys 9-14 and its #2 telecast of 2013 in Kids 6-14, Boys 6-14, Kids 6-11 and Tweens 9-14.

 

  • Notably, “Mighty Med” registered solid gains over its series launch in key categories, specifically by 11% in Kids 6-14 (771,000 vs. 695,000), by 11% in Boys 6-14 (490,000 vs. 440,000) and by 15% in Tweens 9-14 (573,000 vs. 498,000).

 

  • Lab Rats” (9:00 – 9:30 p.m.) climbed to two-and-a-half month highs in target categories, including Total Viewers (919,000), Kids 6-14 (632,000/1.8 rating), Kids 6-11 (428,000/1.8 rating), Tweens 9-14 (499,000/2.1 rating) and Kids 2-11 (434,000/1.1 rating).

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

blog comments powered by Disqus