via press release:
NICKELODEON IS WEEK’S TOP CABLE NET WITH KIDS AND TOTAL VIEWERS,
NET POSTS YEAR-OVER-YEAR GAINS WITH KIDS
SquarePants, Sanjay & Craig, Fairly OddParents and Teenage Mutant Ninja Turtles Rank as Week’s Top Animated Series with Kids;
Bubble Guppies and Paw Patrol Are Top Preschool Series
Instant Mom and See Dad Run Fuel Double-Digit Gains for Nick at Nite
NEW YORK–Oct. 22, 2013–Nickelodeon closed the week as the number-one cable net with Kids 2-11 (2.8/915K) and total viewers (1.7M). The network also posted double-digit year over year gains for the week with Kids 2-11 (+12%) and was up +6% with total viewers.
The network’s solid weekly ratings performance was fueled by brand-new Halloween-themed episodes of its hit animation roster ofSquarePants, Sanjay & Craig, Fairly OddParents and Teenage Mutant Ninja Turtles, which rank as the week’s top four animated series with Kids 2-11, respectively. SquarePants, “ ScarePants” (Monday, Oct. 14 at 7 p.m. all times ET/PT) ranked as the top animated series for the week with Kids 2-11 (5.6/1.8M) and drew 3.4M total viewers. A new episode of Sanjay & Craig, “Blackout/Family Re-Noodman” (Saturday, Oct. 19 at 10:30 a.m.), scored the number-two spot with Kids 2-11 for the week (4.9/1.6M) and drew 2.8M total viewers. The Fairly OddParents, “Scary GodCouple” (Saturday, Oct. 19 at 9:30 a.m.) ranked third with Kids 2-11 (4.8/1.6M) and drew 3.0M total viewers. Teenage Mutant Ninja Turtles, “Invasion of the Squirrelnoids” came in fourth with Kids 2-11 for the week (4.3/1.4M) and drew 2.6M total viewers.
Additionally, Bubble Guppies and Paw Patrol rank as the top two preschool series or the week. Bubble Guppies took the top spot with an average of 7.3/938K with Kids 2-5 and Paw Patrol averaged a 7.1/909K with K2-5.
Nick at Nite posted double-digit year over gains with Adults 18-49 (+12% in delivery) and Women 18-49 (+16% in delivery) for the week. The net’s increases were fueled by its hit original family comedies, a new episode of Instant Mom (Saturday, Oct. 20 at 8:30 p.m.) delivered a solid ratings performance, drawing 1.3M total viewers and posting double-digit increases with Kids 6-11 (+32%). A brand-new episode of See Dad Run (Saturday, Oct. 20 at 8:30 p.m.) drew 1.4M total viewers and posted double-digit gains with M18-49 (+50%)
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).