Univision Beat One or More of the English Language Broadcast Networks on Four Consecutive Nights Among Adults 18-34

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via press release:

Univision Beat One or More of the English Language Broadcast Networks on Four Consecutive Nights Among Adults 18-34

 

Audiences are Drawn to “¡Mira Quién Baila!”(Look Who’s Dancing), Outpacing its Season 3 Performance Among Total Viewers 2+ (+8%) and Adults 18-49 (+4%)

 

Univision Broadcast Prime Highlights Week of October 14, 2013 to October 20, 2013

 

·         For the week (M-SU), Univision out-performed one or more of the English language broadcast networks (ABC, CBS, NBC, or FOX) on four consecutive nights among Adults 18-34.

 

·         On Monday night, Univision’s entire primetime lineup ranked among the top 15 programs for Total Viewers 2+, Adults 18-49, and Adults 18-34.  

 

·         On Tuesday night, Univision ranked as the #4 broadcast network among Total Viewers 2+, out-delivering FOX.  Univision’s entire primetime lineup ranked among the top 20 programs for Total Viewers 2+, Adults 18-49, and Adults 18-34.

 

·         On Wednesday night, Univision ranked as the #4 broadcast network among Adults 18-34, out-delivering NBC.  Univision’s entire primetime lineup ranked among the top 20 programs for Total Viewers 2+, Adults 18-49, and Adults 18-34.

 

·         On Thursday night, Univision ranked as the #4 broadcast network among Total Viewers 2+, Adults 18-49, and Adults 18-34, out-delivering NBC in each demographic.  Univision’s entire primetime lineup ranked among the top 20 programs for Total Viewers 2+, Adults 18-49 and Adults 18-34.

 

·         On Friday night, Univision ranked as the #2 broadcast network among Adults 18-34 and #4 among Adults 18-49, out-delivering FOX in each demographic.  Univision’s entire primetime lineup ranked among the top 15 programs for Total Viewers 2+, Adults 18-49 and Adults 18-34.

 

·         Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the #4 broadcast network among Adults 18-34, out-delivering CBS.  “Sabado Gigante” averaged 2.1 Million Total Viewers 2+, 800,000 Adults 18-49, and 344,000 Adults 18-34

 

 

·         On Sunday night, Univision ranked as the #4 broadcast network among Total Viewers 2+, out-delivering FOX.  Univision’s entire primetime lineup ranked among the top 20 programs for Total Viewers 2+ and Adults 18-49.

 

ü  At 7 p.m., Univision aired “Aqui y Ahora” (Here and Now), which averaged 1.8 Million Total Viewers 2+, 670,000 Adults 18-49, and 203,000 Adults 18-34.

 

ü  Airing at 8 p.m., “¡Mira Quién Baila!”  (Look Who’s Dancing) averaged 3.7 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 626,000 Adults 18-34.  In its sixth week, “¡Mira Quién Baila!” is outpacing its prior season performance among Total Viewers 2+ (+8%) and Adults 18-49 (+4%).

 

ü  Following “Mira” at 10:03 p.m., “Sal y Pimienta” (Salt and Pepper) averaged 2.8 Million Total Viewers 2+, 1.3 Million Adults 18-49, and 451,000 Adults 18-34.

 

·         At 8 p.m., Univision’s novela “Porque El Amor Manda” (Because Love Rules) helped Univision rank as the #3 broadcast network for the hour (M-F) among Adults 18-34.  The novela saw increases over the prior week among Total Viewers 2+ (4.6 Million, +8%), Adults 18-49 (2.2 Million, +5%), and Adults 18-34 (1.0 Million, +8%).

 

·         Univision’s 9 p.m. novela “La Tempestad” (The Storm) averaged 3.5 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 777,000 Adults 18-34.

 

·         Univision’s 10 p.m. novela “Mentir Para Vivir” (Lie So You Can Live) averaged 2.6 Million Total Viewers 2+, 1.3 Million Adults 18-49, and 596,000 Adults 18-34.

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