ABC Family's 'Pretty Little Liars' Halloween Special is Network's #2 Telecast Ever in W18-34

Categories: Network TV Press Releases

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October 23rd, 2013

PLLHalloween1

via press release:

 

3rd Annual “Pretty Little Liars’” Halloween Episode and Launch of

Spin Off “Ravenswood” Tricks and Treats Across TV and Social Media

 

Pretty Little Liars” Ranks as ABC Family’s #2 Telecast on Record in Target 18-34s;

Is Tuesday’s #1 TV Telecast in Females 12-34 and #1 Cable Telecast in Key 18-34s;

Becomes 7th “Pretty Little Liars” Telecast to Amass Over 1 Million Tweets;

Series Accounts for Top 4 ‘Most Tweeted’ Episodes in TV History

 

“Ravenswood” Launches as ABC Family’s #1 Series Debut Ever in Women 18-34;

Ranks as Cable TV’s #1 Telecast in Its Time Period Among Target Demographics; Amasses the Most Tweets of Any New TV Series Premiere Season to Date

 

ABC Family – Tuesday

 

Featuring the 3rd annual Halloween special of “Pretty Little Liars and the series launch of spin offRavenswood,” ABC Family delivered the network’s best Tuesday performance on record, from 8:00 – 10:00 p.m., in Adults 18-34 (1.2 million/1.8 rating), Women 18-34 (1.0 million/3.1 rating) and Women 18-49 (1.3 million/2.0 rating); second-best in Females 12-34 (1.6 million/3.5 rating); and third-best in Viewers 12-34 (1.9 million/2.1 rating).

 

From 8:00 – 10:00 p.m., ABC Family was TV’s #1 network in Women 18-34 and Females 12-34. It was also the #1 cable network in Adults 18-34 (1.2 million/1.8 rating), Adults 18-49 (1.5 million/1.2 rating), Women 18-49 and Viewers 12-34 and the #1 entertainment cable network in Total Viewers (2.7 million).

 

Powered by the all day “Pretty Little Liars” catch up marathon, ABC Family was Tuesday’s ‘most tweeted’ about TV network, reaching over 7 million people (63 share) and generating nearly 81 impressions (49 share).

 

“Pretty Little Liars” (8:00-9:02 p.m.)

 

The 3rd annual Halloween special of social media juggernaut, “Pretty Little Liars,” became ABC Family’s #2 telecast in the network’s history in Women 18-34 (1.3 million/3.8 rating), the series’ #2 telecast on record in Adults 18-34 (1.5 million/2.2 rating) and its #3 telecast of all time in Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.5 million/2.4 rating).

 

Moreover, the ‘Grave New World’ special, which saw Aria, Emily, Hanna and Spencer crash the Ravenswood Founders Day celebration after finding a clue in “A’s” new lair that Ali is indeed alive, became the 7th “Pretty Little Liars’” episode to amass over 1 million Tweets (1,160,813), according to SocialGuide, reaching over 6 million people and creating more than 59 million.

 

Impressively, this gives ABC Family the Top 4 ‘most tweeted’ series episodes in TV history, and 5 of the Top 7 overall. And on Facebook, the episode trended throughout the night, placing among the Top 10 most trending topics.

 

 

 

 

 

  • “Pretty Little Liars” eclipsed the evening’s completion, easily ranking as Tuesday’s #1 TV telecast in Females 12-34, and the dominant #1 TV program at 8 o’clock in Adults 18-34, Women 18-34 and Viewers 12-34.

 

  • “Pretty Little Liars” ranked as ABC Family’s #1 “13 Nights of Halloween”telecast in its 15 year history across target Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 (2.3 million/2.5 rating) and Females 12-34 (2.0 million/4.3 rating), and its #3 telecast in the event’s history in Total Viewers (3.2 million).

 

  • Versus last year’s special (10/23/12), Pretty Little Liarssoared by double digits across the board, including by 14% in Total Viewers (3.2 million vs. 2.8 million), by 25% in Adults 18-34 (1.5 million vs. 1.2 million), by 20% in Adults 18-49 (1.8 million vs. 1.5 million) and by 10% in Viewers 12-34 (2.3 million vs. 2.1 million).

 

“Ravenswood” (9:03-10:03 p.m.)

 

“Ravenswood” launched as ABC Family’s #1 series premiere in the network’s history in Women 18-34 (789,000/2.3 rating) – and cable TV’s biggest drama debut in nearly three years (since “Skins,” 1/17/11) – its #2 series debut ever in Adults 18-34 (913,000/1.4 rating) and Women 18-49 (982,000/1.5 rating) and ranked among the Top 5  across Adults 18-49 (#5 – 1.2 million/0.9 rating), Viewers 12-34 (#5 – 1.5 million/1.6 rating) and Females 12-34 (#4 – 1.3 million/2.7 rating). Moreover, “Ravenswood” lifted ABC Family to time period highs in the hour in Women 18-34 and target Millennials.

 

According to SocialGuide, “Ravenswood” amassed the most tweets of any new TV series premiere this season (200,721), reaching over 3 million people and generating over 16 million impressions.

 

  • “Ravenswood” qualified as cable TV’s #1 telecast in the hour in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and was the #1 original cable TV telecast in Adults 18-49.

 

  • Notably, “Ravenswood” ranked among the network’s Top 5“13 Nights of Halloween” telecasts of all time in Adults 18-34 (#5), Women 18-34 (#3), Women 18-49 (#5), Viewers 12-34 (#4) and Females 12-34 (#4).

 

  • As a reminder, on March 27, 2013, ABC Family engaged its passionate and enthusiastic social media fan base, using social media platforms for the exclusive and innovative announcement of “Ravenswood,” which resulted in over 369 million Total impressions worldwide, including 33 million on Facebook and 333 million on Twitter.

 

Source: NTI, 10/22/13, Live + Same Day. Time period ranks are based on PLL/Ravenswood program data versus strict daypart time period data for competition. “13 Night of Halloween”: 10/19/13-10/22/13, 8:00 p.m. – 10:00 p.m. Social Media Sources: SocialGuide/Nielsen Twitter TV ratings.

 
  • Stephen

    GO PLL AND RAVENSWOOD! Ravenswood reminds of THE SECRET CIRCLE just a bit. I miss TSC soo much. CONGRATS ABCFAMILY PLL IS A KILLER AND RAVENSWOOD IS ITS PADOWAN.

  • dannie

    I love it!!! Ravenswood was good,hopefully it continues to get better.Maybe a little more action!!!

  • david

    PLL did really great the episodes was good i think it focused on Ravenswood and Meranda to much in the show. Ravenswood it good in the ratings and i thought it was interesting but, it was a little slow at times.

  • Corey

    I loved both episodes, but I agree there was a heavy focus on the Ravenswood storyline within PLL. However I actually didn’t mind. Loved them both!

  • cas

    I should have read the comments online before watching PLL that way I could have known to just fast forward to the last 5 minutes. It was not nearly as good as the past Halloween episodes. And Caleb’s sendoff was unbelievable.

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