'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

October 24th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%) — THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS — AS WELL AS VIEWERS (+16%) AND HOUSEHOLDS (+11%)

 

“CBS THIS MORNING” ADDED +410,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%)—the demographic most important to those who advertise in news—as well as viewers (+16%) and households (+11%), according to Nielsen live plus same day ratings for the week ending Oct. 18, 2013. CBS THIS MORNING added +410,000 viewers compared to the same week last year, and improved its competitive position with NBC in viewers by 210,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending Oct. 18, 2013            Week Ending Oct. 19, 2012                  % Change

Adults 25-54

0.9/07                                               0.8/06                                                     +13%

 

Viewers

2.93m                                               2.52m                                                     +16%

 

Households

2.1/08                                               1.9/07                                                     +11%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

 
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