Red Sox & FOX Unleash Dominant Primetime Performances

Categories: Network TV Press Releases

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October 24th, 2013

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via press release:

RED SOX & FOX UNLEASH DOMINANT PRIMETIME PERFORMANCES

 

World Series Game 1 Viewership Up 18% From 2012

 

Young Male Demos Continue Impressive Postseason Surge

 

Boston, MA – The Boston Red Sox and the World Series on FOX both delivered impressive Game 1 victories last night.

 

World Series Game 1 on FOX scored an 8.6/14 national household rating/share and averaged 14.4 million viewers according to Nielsen Media Research. Opening night of the 2013 Fall Classic is up 13% in rating and 18% in viewership over last year’s 7.6/12 (12.2 million viewers).

 

Last night’s game propelled the network to a first place finish in primetime television Wednesday night, averaging an 8.9/14 from 8:00 PM – 11:00 PM. That marks FOX’s highest-rated and most-watched primetime broadcast of the season and the network’s most-watched primetime broadcast since January for American Idol.

 

Key demographics also saw impressive double-digit year-to-year increases for the World Series and won the night including Men 18-34 (+24%, 4.6 vs. 3.7), Men 18-49 (+17%, 5.4 vs. 4.6), Adults 18-34, (+16%, 3.6 vs. 3.1), Adults 18-49 (+17%, 4.2 vs. 3.6).

 

Last night’s game opened with a 7.8/13 which was 16% ahead of last year’s initial tune-in (6.7/11). Ratings peaked at a 9.6/15 with 16.3 million viewers at 9:30 PM ET, as the Red Sox built an insurmountable lead.

 

According to figures released by Nielsen SocialGuide, Twitter activity for last night’s World Series Game 1 also saw impressive increases over 2012. The game drew over 793,000 tweets (up +6% from 2012 World Series Game 1) from more than 360,000 unique authors (up 12%) and was the No. 1 social telecast of the night in all categories.

 

Boston led all markets with a 39.7/61, the highest mark for a Red Sox game since Game 7 of the 2008 ALCS, followed by St. Louis’ 36.0/54.  Providence (34.6/52), Hartford (20.8/32), Fort Myers (11.9/19), Kansas City (11.1/18), Richmond (11.0/16), Memphis (10.4/15), Greensboro (10.3/15), and Cincinnati (10.1/16) round out the top ten markets for Wednesday night’s broadcast.

 

Coverage of Game 2 begins Thursday, Oct. 24 with a special World Series edition of FOX Sports LIVE at 7:00 PM ET on FOX Sports 1. Coverage on FOX begins at 7:30 PM ET from Fenway Park in Boston.

 
  • Tom

    The game peaked in the second inning, if it would of not been a blowout the audience would of grew throughout the game and the numbers would be much higher.

  • AllOfHerTw!st

    Bessball been berry, berry good for FOX.

  • jay

    Meh. Not that good. Way lower than 2009 which had 19 mil for game 1. About the same as cards vs rangers.

  • BBFan

    There are better #’s to come. There’s no way STL is not going to bounce back. I’m just wondering if Bos vs Stl is a bigger draw than Bos vs LAD, Bos vs NYM. There are a lot of Cardinal fans across the nation. It’s easily one of the best small market team stories in America.

  • aj

    well neilson said that in the 2nd inning had 16.3 viewers. had the game stayed close, the ratings would have been much much higher. Close game tonight has 17-18 viewers

  • Baseball4Ever

    I LOVE BASEBALL….

  • E

    Expect the numbers to go down tonight. The NFL has a Thursday night game. Even though it’s a terrible matchup the gamblers will be watching.

  • aj

    @E i disagree. thursday night football wont hurt mlb too bad tonight. game stays close 16-18 million. They tried to have a huge night last night before the 2nd inning blowout.

  • sally

    Go Cards

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