‘The Chew’ Delivers its #3 Week on Record in Women 18-49 and Women 25-54



THE CHEW LOGO

via press release:

“The Chew” Delivers its #3 Week on Record in Women 18-49 and Women 25-54; Previous 5 Weeks Are the Series’ Top 5 Weeks Ever in Women 18-49

 

 “General Hospital” Spikes to Over 2-Year High in Women 18-49 and Ranks as the #1 Program in Daytime for the 9th Straight Week in Women 18-34

 

ABC:

 

For the week of October 14, 2013, ABC qualified as the #1 network in daytime in Women 18-34 (206,000/0.6 rating – tie), Women 18-49 (617,000/1.0 rating – tie) and Women 25-54 (790,000/1.3 rating – tie).

 

  • ABC grew over year ago levels by 12% in Women 18-49 (617,000 vs. 551,000) and by 14% in Women 25-54 (790,000 vs. 693,000).

 

“The Chew”: (1:00 – 2:00 p.m.)

 

In another stellar week, “The Chew” delivered its #3 week on record in Women 18-49 (552,000/0.9 rating) and Women 25-54 (697,000/1.1 rating) – generating the biggest year-to-year increases of any broadcast program in daytime and ranked among its Top 10 weeks ever in Total Viewers (#6 – 2.614 million) and Women 18-34 (#6 – 185,000/0.5 rating).

 

Impressively, the past five weeks have the series’ Top 5 weeks on record in Women 18-49, with the previous six weeks placing among its Top 10 weeks of all time in Total Viewers.

 

  • Versus the year ago week, “The Chew” surged by double digits across all core categories, including by 18% in Total Viewers (2.614 million vs. 2.223 million), by 38% in Women 18-49 (552,000 vs. 399,000) and by 35% in Women 25-54 (697,000 vs. 515,000).

 

  • Tracking at all time season highs, “The Chew” is also up by solid double digits across the board, including by 15% in Total Viewers (2.642 million vs. 2.288 million), by 39% in Women 18-49 (561,000 vs. 405,000) and by 28% in Women 25-54 (683,000 vs. 532,000).

 

“General Hospital”: (2:00 – 3:00 p.m.)

 

“General Hospital” climbed to an over 2-year high in Women 18-49 (745,000/1.2 rating) and delivered its 2nd-most-watched week in well over 2 years in Women 25-54 (960,000/1.6 rating) – since weeks of 9/26/11 and 8/15/11, respectively – ranking a solid #2 in the demos and was the #1 program for the 9th straight week in Women 18-34 (254,000/0.8 rating). Furthermore, it climbed to a six-month high in Total Viewers (2.821 million) – since week of 4/8/13.

 

  • “General Hospital” improved over year ago levels by 11% in Women 18-49 (745,000 vs. 672,000) and by 17% in Women 25-54 (960,000 vs. 819,000).

 

Source: NTI, U.S. ratings, weeks of 10/14/13 and 10/15/12, Live + Same Day; 2013/14 season: 9/23/13-10/20/13, most current. Gapped/Breakout programming excluded. 

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