'The Chew' Delivers its #3 Week on Record in Women 18-49 and Women 25-54

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

October 24th, 2013

THE CHEW LOGO

via press release:

The Chew” Delivers its #3 Week on Record in Women 18-49 and Women 25-54; Previous 5 Weeks Are the Series’ Top 5 Weeks Ever in Women 18-49

 

 “General Hospital” Spikes to Over 2-Year High in Women 18-49 and Ranks as the #1 Program in Daytime for the 9th Straight Week in Women 18-34

 

ABC:

 

For the week of October 14, 2013, ABC qualified as the #1 network in daytime in Women 18-34 (206,000/0.6 rating – tie), Women 18-49 (617,000/1.0 rating – tie) and Women 25-54 (790,000/1.3 rating – tie).

 

  • ABC grew over year ago levels by 12% in Women 18-49 (617,000 vs. 551,000) and by 14% in Women 25-54 (790,000 vs. 693,000).

 

The Chew”: (1:00 – 2:00 p.m.)

 

In another stellar week, The Chew delivered its #3 week on record in Women 18-49 (552,000/0.9 rating) and Women 25-54 (697,000/1.1 rating) – generating the biggest year-to-year increases of any broadcast program in daytime and ranked among its Top 10 weeks ever in Total Viewers (#6 – 2.614 million) and Women 18-34 (#6 – 185,000/0.5 rating).

 

Impressively, the past five weeks have the series’ Top 5 weeks on record in Women 18-49, with the previous six weeks placing among its Top 10 weeks of all time in Total Viewers.

 

  • Versus the year ago week, “The Chewsurged by double digits across all core categories, including by 18% in Total Viewers (2.614 million vs. 2.223 million), by 38% in Women 18-49 (552,000 vs. 399,000) and by 35% in Women 25-54 (697,000 vs. 515,000).

 

  • Tracking at all time season highs, “The Chew” is also up by solid double digits across the board, including by 15% in Total Viewers (2.642 million vs. 2.288 million), by 39% in Women 18-49 (561,000 vs. 405,000) and by 28% in Women 25-54 (683,000 vs. 532,000).

 

General Hospital”: (2:00 – 3:00 p.m.)

 

General Hospital” climbed to an over 2-year high in Women 18-49 (745,000/1.2 rating) and delivered its 2nd-most-watched week in well over 2 years in Women 25-54 (960,000/1.6 rating) – since weeks of 9/26/11 and 8/15/11, respectively – ranking a solid #2 in the demos and was the #1 program for the 9th straight week in Women 18-34 (254,000/0.8 rating). Furthermore, it climbed to a six-month high in Total Viewers (2.821 million) – since week of 4/8/13.

 

  • General Hospital improved over year ago levels by 11% in Women 18-49 (745,000 vs. 672,000) and by 17% in Women 25-54 (960,000 vs. 819,000).

 

Source: NTI, U.S. ratings, weeks of 10/14/13 and 10/15/12, Live + Same Day; 2013/14 season: 9/23/13-10/20/13, most current. Gapped/Breakout programming excluded. 

 
  • Rebecca

    ABC certainly appears to have a successful (and most likely profitable) 1-2 combo with The Chew and GH. I have to admit that when ABC moved GH an hour earlier last fall to follow The Chew, it seemed like an odd pairing and I had doubts that it would work for GH. But it clearly has. The Chew has evolved into a fun, entertaining show and GH has stepped up its game with great stories that have drawn viewers in daily. They’ve even had GH actors appear on The Chew to cross promote the show, like today. At the very least, ABC now seems to be trying to sustain GH the best they can.

    I notice that there’s no mention of The View. Should we read anything into that? I’ll bet that the ratings have slipped a bit since Jenny McCarthy came aboard. She does not seem to be everyone’s cup of tea, to put it mildly.

  • Jeff

    GO GH! I see these #’s climbing for at least a few more weeks still leading up to the reuniting of Robin with her loved ones.

  • Rob R

    And “The View”? SILENCE FROM ABC. Are we to assume the show is cratering with the departure of Joy Behar and Elizabeth Hasselback? Are viewers rejecting Jenny McCarthy?

  • SoapFansTogether

    Of course, ABC is in desperate need to spin it like they are doing, but the fact of the matter is that GH’s last season average in the women 18-49 key demo was about DOUBLE the number of “The Chew”!! And “Katie”, the other replacement show for AMC/OLTL, is already so bad that it’s close to cancellation, according to several news sites.

    If anything, “The Chew” is temporarily benefitting (based on historic experience: for a very limited time) from GH’s huge upward trend. GH is living proof that soaps still can get the networks much higher ratings than these cheap, crappy shows. ABC could have three hours of GH-like ratings now if they hadn’t cancelled OLTL and AMC, but made smart decisions and investments like GH did.

  • Karen C

    The View is dull this season. Even Whoopi seems incredibly bored and disconnected. I notice that during the show’s opening, where the hosts come out from backstage and greet the audience, Whoopi steps way to the right to avoid having any contact with anyone. Ratings must be way down because there isn’t anything worth spinning in ABC’s press release.

  • Nick

    @SoapFansTogether

    Gee, since you seem to know everything about ABC’s daytime program ratings and outlook, you really should apply to be a network executive (cue the sarcasm).

    And FYI, Katie is syndicated and NOT an ABC network show. Understand that already. It was NOT a replacement for AMC/OLTL. Although it’s produced by Disney/ABC, it does not air on all ABC affiliates. Try getting your facts straight, you pompous know-it-all. If Katie gets cancelled, ABC stations will almost certainly not give that hour back to the ABC network. Instead, stations will simply plug other syndicated shows into that slot. GH would still air an hour earlier. If you think that will bring back AMC/OLTL, dream on.

  • moshane58

    Go GH..I do believe The Chew is benefiting off of GH. You can argue all you want but turn on 1 pm everyday and there is The Chew, Gh goes off 57 minutes later.They don’t run GH right into the next show like they do The Chew.Say I’m wrong doesn’t matter to me but why don’t we get GH until 2 pm like The chew is on until 1:01 pm. Not the only one complaining about having to see the Chew at 1 pm when GH is suppose to be on…

  • JayTN

    Comments like “I’m wrong doesn’t matter to me” is what can make it impossible to have any discussions here. You cannot discuss anything when the other person doesn’t care if they are right or wrong (it doesn’t really matter whether someone is right or wrong, in my opinion) and isn’t going to change their opinion.

    However, the reason that ABC “doesn’t run GH right into the next show like they do ‘The Chew'” is because both “The Chew” and GH are ABC network shows. ABC does not program anything before “The Chew” comes on the air (usually local news and syndicated programs air before “The Chew”) and they do not program anything after GH goes off (as already mentioned, “Katie” is a syndicated program). This is not an opinion on the quality of either “The Chew” or GH, but there is no conspiracy theory about why there is no commercial break between the two shows…it is also the same way in primetime at various times.

  • Mike

    Why are people shocked ABC does this. They used to do the same thing with AMC, OLTL, and GH. They ran right into one another but GH went off exactly on time because ABC did not own the hour that followed it.

    Networks do it to keep people from changing the channel.

    Maybe if some fans would QUIT pointing fingers and learn to work together then it could continue to be a working relationship. It’s time to quit playing the blame game and just be grateful the soaps and whatever shows are doing well. Because a healthier bottom line for the networks is healthier for the soaps we still have. If the networks keep losing money then they are just going to look for more ways to get rid of the soaps that still are the most expensive shows to produce.

  • DenverDean

    So last week, GH was basically Killing Y&R in demos, but this week its a “strong #2.” LOL Glad all soaps are continuing to do well. Maybe the answer was to pare down the choices. Better to have four strong soaps than a bunch of weaker ones. (Though OLTL was hardly weak when it went off air.)

  • James

    Clearly, the Chew and GH are a nice 1-2 combo. Hell, I even DVR’d The Chew Thursday because GH actors were on it.

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