ABC's Thursday is Up Year to Year Against the World Series

Categories: Network TV Press Releases

Written By

October 25th, 2013

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via press release:

Despite facing the World Series Game 2 on the night, ABC was up over the year-ago Thursday for the 4th week in a row in Adults 18-49 (+10% - 2.3/7 vs. 2.1/6 on 10/25/12).  In fact, it was the only network up year to year on the night.

 

In Adults 18-49, ABC’s Scandal is tracking as the week’s #1 broadcast drama overall for the 2nd week in a row (tied w/Blacklist and NCIS, which did not face the World Series) and was Thursday’s #2 TV series for the 3rd week running (behind only The Big Bang Theory).

 

Dominating its non-sports competition in the 9 o’clock hour, ABC’s Grey’s Anatomy was up week to week by 4% in Adults 18-49 (2.8/8 vs. 2.7/8) to match a 3-week high.

 

Building on its Grey’s lead-in for the 4th consecutive week in Adults 18-49 (+7%) at 10pm, ABC’s Scandal (3.0/8) beat CBS’ Elementary by 67% (1.8/5) and once again more than doubled NBC’s Parenthood (+131% - 1.8/5) in the hour.

 

Scandal was up by wide margins over its telecast on the same night last year against the World Series, surging by 42% in Total Viewers (8.6 million vs. 6.1 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5).

 
  • Harry Ballsachss

    The spin is crazy. No mention of Wonderland for obvious reasons. Like the audience for Scandal and Baseball overlap

  • Matt

    There is no spin in this?! Scandal paced within one tenth of having a better demo than Elementary’s and PH’s demo rating combined. Scandal also won its hour in viewers. Greys was up and still a monster for being in its 10 season. What’s the spin?

  • Michael

    @Harry, are you suggesting that no guys watch Scandal?

  • DenverDean

    @Michael and @Harry And that no women watch Baseball…. Interestingly no mention that Scandal dropped by .3 this week, while Elementary gained .3. Still great for Scandal. I think ABC should swap GA/Scandal for 2nd half of season. Scandal has more potential for growth in the better timeslot.

  • Fionn518

    I really dont understand why wonderland is failing, its so good, its the main series, OUAT that im disappointed with this season, season 3 has been soooo boring

  • renaado

    DUDES !! you seriously don’t know how many people from foreign countries watch the world series today do you? Heck, there’s a ton of people watching baseball here in the philippines today now and then! ! I’m a filipino here in the philippines and we fikipinos now love baseball! Well probably second only to basletball, but here from what I see, We have this big screen tv a while ago in our park that shows the WS, and holy crap! ! THERE IS LIKE THOUSANDS OF PEOPLE THERE! ! CURRENTLY WATCHING THE WS ON STARSPORTS WE DONT HAVE FOX TV LOL!! MABUHAY ANG BASEBALL!!:-)

  • renaado

    Lol check that Solarsports….(not starsports)

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