ABC’s Thursday is Up Year to Year Against the World Series

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Scandal-43-550x366

via press release:

Despite facing the World Series Game 2 on the night, ABC was up over the year-ago Thursday for the 4th week in a row in Adults 18-49 (+10% – 2.3/7 vs. 2.1/6 on 10/25/12).  In fact, it was the only network up year to year on the night.

 

In Adults 18-49, ABC’s Scandal is tracking as the week’s #1 broadcast drama overall for the 2nd week in a row (tied w/Blacklist and NCIS, which did not face the World Series) and was Thursday’s #2 TV series for the 3rd week running (behind only The Big Bang Theory).

 

Dominating its non-sports competition in the 9 o’clock hour, ABC’s Grey’s Anatomy was up week to week by 4% in Adults 18-49 (2.8/8 vs. 2.7/8) to match a 3-week high.

 

Building on its Grey’s lead-in for the 4th consecutive week in Adults 18-49 (+7%) at 10pm, ABC’s Scandal (3.0/8) beat CBS’ Elementary by 67% (1.8/5) and once again more than doubled NBC’s Parenthood (+131% – 1.8/5) in the hour.

 

Scandal was up by wide margins over its telecast on the same night last year against the World Series, surging by 42% in Total Viewers (8.6 million vs. 6.1 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5).

blog comments powered by Disqus