NBC Wins Friday in 18-49 with 'Dracula' and 'Grimm' Tying as the Night’s #1 Scripted Program

Categories: Network TV Press Releases

Written By

October 26th, 2013

Dracula-5-550x366

via press release:

 

NBC is #1 Friday night among ABC, CBS, NBC and Fox in adults 18-49, with “Dracula” and “Grimm” tying as the night’s #1 scripted programs on the Big 4.

 

  • The third season premiere of Grimm (1.8/6 in 18-49, 6.1 million viewers overall at 9 p.m. ET) grew versus last fall’s Friday premiere in 18-49 by 13% (1.8 vs. 1.6 on Sept. 28, 2012) and by 15% in total viewers (6.133 million vs. 5.318 million).  “Grimm” is up 38% versus its most recent Friday telecast in 18-49 (1.8 vs. 1.3 on April 26) and up 27% in total viewers (6.133 million vs. 4.847 million).  This is the top Friday “Grimm” in 18-49 since Nov. 2, 2012.

 

  • It’s the #2 “Grimm” ever in total viewers, behind only the series premiere (6.557 million on Oct. 28, 2011).

 

  • “Grimm” captured NBC’s best 18-49 rating in the slot since Nov. 2, 2012 and biggest overall audience since Sept. 27, 2013.

 

  • L+7: Keep in mind that last season, “Grimm” originals added an average 73% in 18-49 to these next-day L+SD ratings when Nielsen issued L+7 results (to a 2.86 from a 1.65).

 

  • The premiere of Dracula (1.8/6 in 18-49, 5.3 million viewers overall at 10 p.m. ET) is #1 for the hour among ABC, CBS and NBC in 18-49, 18-34, 25-54, all key adult-male demos and women 18-34 and 18-49. “Dracula” delivered NBC’s highest in-season 18-49 rating in the slot, excluding the night of the capture of the Boston bombing suspect, since January 4.  “Dracula” is up 38% versus NBC’s regular-series debut in the slot last fall (1.3 on Sept. 28, 2012).  Versus NBC’s average in the time period last season in 18-49, “Dracula” is up 50% in 18-49 (1.8 vs. 1.2, L+SD non-sports).

 

  • “Dracula” is the 2nd highest rated Friday drama premiere in three years in 18-49 (behind “Grimm’s” 2.1 on Oct. 28, 2011) and before that, “Blue Bloods’” 2.2 on Sept. 24, 2010).

 

  • Dateline NBC” (1.3/5 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) moved to the 8 p.m. hour and matched its season high in adults 18-49 and delivered its biggest overall audience since Sept. 27.  In the time period, “Dateline” is #1 among ABC, CBS, NBC and Fox in women 18-34 and #2 or tied for #2 in adults 18-34, women 18-49 and women 25-54.

 

  • Datelinereported NBC’s highest 18-49 rating in the time period since Feb. 22 and biggest overall audience since June 7.

 

 
  • Percy

    Yay Grimm!

  • r0ckmypants

    I really wish Mockingbird Lane would have gone to series this season. I loved that pilot, and NBC would have had a really solid, scary Friday night lineup with it, Grimm and Dracula.

  • Kangarookeeper

    @r0ckmypants: I totally agree with you.

  • Jazz

    I liked Dracula. I didn’t know what to expect. It’s sorta funny.

  • Chris J

    @Jazz

    I also enjoyed Dracula.

    It’s the perfect guilty pleasure drama. Not necessarily good but somewhat captivating.

  • Eve

    What about a fantasy friday? It should be Revolution/Grimm/Dracula for now and see how it does.

    Is Crossbones also a limited series? Because NBC should put Dracula on Friday 10/9c until Winter Olympics, replace it with Crossbones and then Hannibal.

    Does Revolution have a 22 episodes order?

    Sorry for my english.

  • Kay

    I really liked the Grimm and Dracula premieres. I’m a little afraid that Dracula will be too smart of a show for the audience though.

© 2014 Tribune Digital Ventures