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TV Ratings Friday: 'Grimm' Premiere Up from Last Year's Friday Debut, 'Hawaii Five-0' Flat + 'Dracula' has Solid Debut & 'The Carrie Diaries' Down

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October 26th, 2013

Screen Shot 2013-10-26 at 9.53.18 AM

 NBC CBS ABC FOX CW
Adults 18-49: rating/Share 1.6/6 1.4/5 1.4/5 1.1/4 0.3/1
Total Viewers (million) 5.827 9.638 6.090 2.852 0.773

NBC was number one in adults 18-49 but CBS won with total viewers.

On NBC, Dateline matched last week's 1.3  adults 18-49 rating. The season premiere of Grimm earned a 1.8,up from last year's Friday premiere (which earned a 1.6 adults 18-49 rating) but down two tenths from last year's Monday  season debut which earned a 2.0 adults 18-49 rating. The series premiere of Dracula also earned a 1.8 adults 18-49 rating and is NBC’s highest in-season 18-49 rating in the slot, (excluding breaking news coverage) since January 4. Your predictions for both were spot on!

On ABC,  Shark Tank matched last week's 2.0 adults 18-49 rating   20/20 garnered a 1.5, up three tenths from the previous week's 1.2 adults 18-49 rating.

On CBS, Undercover Boss earned a 1.6, down two tenths from last week's 1.8 adults 18-49 rating. Hawaii Five-0 matched last week's 1.4 adults 18-49 rating. Blue Bloods matched last week's 1.3  among adults 18-49.

On FOX,  MasterChef Junior scored a 1.4, up a tenth from last week's 1.3  adults 18-49 rating.

On The CW,  The Carrie Diaries earned a paltry 0.3 adults 18-49 rating, down from last season's 0.6 series premiere rating and also down a tenth from the 0.4 adults 18-49 rating last season's finale earned. The iHeartRadio Katy Perry special earned a 0.2 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, October 25, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM CBS Undercover Boss 1.6 6 8.58
FOX MasterChef Jr 1.4 5 3.85
NBC Dateline (8-9PM) 1.3 5 6.07
ABC Last Man Standing -R 1.0 4 5.02
CW The Carrie Diaries 0.3 1 0.84
8:30PM ABC The Neighbors -R 0.7 3 3.52
9:00 PM ABC Shark Tank 2.0 7 7.32
NBC Grimm -P 1.8 6 6.13
CBS Hawaii Five-0 1.4 5 9.32
FOX the Simpsons -R 0.8 3 1.93
CW iHeartRadio: Katy Perry 0.2 1 0.71
9:30PM FOX The Simpsons -R 0.7 2 1.78
10:00 PM NBC Dracula -P 1.8 6 5.28
ABC 20/20 1.5 5 6.68
CBS Blue Bloods 1.3 4 11.02

via NBC press note:

In Late-Night Metered Markets Friday night:

 

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.5/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/4; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.7/4 with an encore.

 

  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

 

  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

 

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

 

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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