ABC’s Sunday Lineup Grows Against the World Series and ‘Sunday Night Football’

Revenge October 27

via press note:

ABC Sunday Prime (7-11pm – 5.5 million and 1.5/4 in AD18-49):  Opposite stiff professional sports competition from NBC’s Sunday Night Football and Fox’s World Series Game 4, ABC’s Sunday lineup gained 7% week to week in Adults 18-49 to match a 3-week high.  ABC’s Once Upon a Time and Revenge were Sunday’s Top 2 broadcast dramas in Adults 18-49 for the 4th straight week outdelivering CBS’ The Good Wife and The Mentalist. Against the heightened competition, each of the Net’s Sunday series were up or held even week to week.


America’s Funniest Home Videos (7-8pm – 6.1 million and 1.4/4 in AD18-49): In the 7 o’clock hour, America’s Funniest Home Videos was up 27% over the prior week in Adults 18-49 to deliver a season high.


Once Upon a Time (8-9pm – 7.0 million and 2.2/5 in AD18-49): Sunday’s top-rated broadcast drama, ABC’s Once Upon a Time spiked over its Adult 18-49 lead-in at 8pm (+57%) and defeated its non-sports competition on CBS by 29% (Amazing Race = 1.7/4).   The ABC drama was up 5% week to week in Adults 18-49.


Revenge (9-10pm – 5.6 million and 1.5/3 in AD18-49): During the 9 o’clock hour, ABC’s Revenge defeated its CBS drama competition by 7% (The Good Wife = 1.4/3) in Adults 18-49.  Revenge held steady with the prior week in Adults 18-49.


Betrayal (10-11pm – 3.4 million and 1.0/2 in AD18-49): During the 10 o’clock hour, ABC’s Betrayal grew for the 2nd week in a row with Adults 18-49 (+11%). ABC’s freshman drama once again beat out its CBS drama competition in the hour (The Mentalist) in Women 18-34, leading by 11%.


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