‘Elementary’ Delivers Its Largest 7-Day Viewer Lift Ever

Elementary October 2013

via press release:



Sophomore Drama Adds +5.02Million Viewers


Among Adults 18-49, “Elementary” Up +84%, the Week’s Biggest Percentage Gain


“The Big Bang Theory” is #1 for the Week in Adult 18-49 Lift


            ELEMENTARY delivered its largest ever live +7-day DVR playback lift and was the biggest percentage gainer among adults 18-49, according to Nielsen L+7 ratings for the third week of the season.


Among viewers, ELEMENTARY added +5.02 million to its live plus same day average, a series best lift that increased its week three average to 14.08m from 9.06m.  Among adults 18-49, ELEMENTARY was up +84% from its live same day ratings, adding +1.6 rating points to its live plus same day average (3.5 from 1.9).


THE BIG BANG THEORY was week three’s  #1 program in adult 18-49 lift, up +51% to a 7.7 from 5.1.  Among viewer lift, THE BIG BANG THEORY ranked second, adding +5.59 million viewers to 23.23m, passing NBC’s “Sunday Night Football” (22.24m) as the week’s number one program.


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