via press release:
With Live + 7 Day delayed viewing now available for The CW’s fall season premieres, the network saw huge increases in viewing versus Live + Same Day, with digital viewing (across CWTV.com, Hulu, and mobile and tablet apps) also significantly adding to the total audience.
The season premiere ofon Monday, 10/7 doubled its women 18-34 (+100%, 0.66 vs 0.33) in L+7 compared to L+SD, and nearly doubled its adults 18-34 rating (+95%, 0.43 vs 0.22). In total viewers, it saw a +57% gain (1.42M vs 905,000). Digital viewing increases the total audience for BEAUTY’s season premiere by +42%.
, which premiered the same night, gained +84% in W18-34 (1.05 vs 0.57), and +69% in both A18-34 (0.66 vs 0.39) and A18-49 (0.66 vs 0.39). The digital viewing for added another +61% onto the total audience for the premiere, and was up +21% from the initiated episodes for last year’s season premiere.
The season premiere ofon its new night, Tuesday, 10/8 gained +35% in total viewers (3.5M vs 2.59M), +38% in A18-34 (1.44 vs 1.04), +36% in A18-49 (1.63 vs 1.2), and +40% in W18-34 (1.73 vs 1.24). In L+7, it was The CW’s second-highest rated show for the week in both A18-34 and A18-49, behind only THE . The digital audience for was up +44% from last season’s premiere, and gives the total audience for this season’s premiere a +24% bump.
The time period premiere ofjumped +63% in A18-34 (1.35 vs 0.83), +60% in A18-49 (1.44 vs 0.9), +77% in W18-34 (1.96 vs 1.11), and +48% in total viewers (2.85M vs 1.92M).
The season premiere ofon 10/9 saw a +45% gain in total viewers in L+7 (3.97M vs 2.73M), a +54% increase in A18-49 (1.43 vs 0.93), and a +35% bump in A18-34 (1.15 vs 0.85). The series premiere of on the same night gained +32% in total viewers (3.06M vs 2.32M), +56% in A18-34 (0.84 vs 0.54) and +40% in A18-49 (1.19 vs 0.85).
Digital viewing foradds +25% onto its total audience for the season premiere. increases its total premiere audience by +28% when digital viewing is counted.