'Supernatural', 'Beauty & the Beast', 'Arrow' & 'Hart of Dixie' Premieres Deliver Huge Live + 7 Ratings Growth

Categories: Network TV Press Releases

Written By

October 28th, 2013

I Think I'm Gonna Like it Here

via press release:

With Live + 7 Day delayed viewing now available for The CW’s fall season premieres, the network saw huge increases in viewing versus Live + Same Day, with digital viewing (across CWTV.com, Hulu, and mobile and tablet apps) also significantly adding to the total audience.

 

The season premiere of Beauty And The Beast on Monday, 10/7 doubled its women 18-34 rating (+100%, 0.66 vs 0.33) in L+7 compared to L+SD, and nearly doubled its adults 18-34 rating (+95%, 0.43 vs 0.22). In total viewers, it saw a +57% gain (1.42M vs 905,000). Digital viewing increases the total audience for BEAUTY’s season premiere by +42%.

 

Hart Of Dixie, which premiered the same night, gained +84% in W18-34 (1.05 vs 0.57), and +69% in both A18-34 (0.66 vs 0.39) and A18-49 (0.66 vs 0.39). The digital viewing for Hart Of Dixie added another +61% onto the total audience for the premiere, and was up +21% from the initiated episodes for last year’s season premiere.

 

The season premiere of Supernatural on its new night, Tuesday, 10/8 gained +35% in total viewers (3.5M vs 2.59M), +38% in A18-34 (1.44 vs 1.04), +36% in A18-49 (1.63 vs 1.2), and +40% in W18-34 (1.73 vs 1.24). In L+7, it was The CW’s second-highest rated show for the week in both A18-34 and A18-49, behind only THE Vampire Diaries. The digital audience for Supernatural was up +44% from last season’s premiere, and gives the total audience for this season’s premiere a +24% bump.

 

The time period premiere of THE ORIGINALS jumped +63% in A18-34 (1.35 vs 0.83), +60% in A18-49 (1.44 vs 0.9), +77% in W18-34 (1.96 vs 1.11), and +48% in total viewers (2.85M vs 1.92M).

 

The season premiere of Arrow on 10/9 saw a +45% gain in total viewers in L+7 (3.97M vs 2.73M), a +54% increase in A18-49 (1.43 vs 0.93), and a +35% bump in A18-34 (1.15 vs 0.85). The series premiere of THE TOMORROW PEOPLE on the same night gained +32% in total viewers (3.06M vs 2.32M), +56% in A18-34 (0.84 vs 0.54) and +40% in A18-49 (1.19 vs 0.85).

 

Digital viewing for Arrow adds +25% onto its total audience for the season premiere. THE TOMORROW PEOPLE increases its total premiere audience by +28% when digital viewing is counted.

 

 
  • Wright

    Great news, but what about Reign? I really like that show.

  • St3v3n

    Great News! Good for Arrow and tomorrow people!

    Hmmm Reign? It might not be looking good for that show.

    Tomorrow People should be safe if it continues like this! Keep it up!
    The Originals are great! Both should be seeing full season renewals soon!

  • Samantha Wolf

    Some positive news for #BatB at last!! the way the show has been totally changed,Its now faster paced,well written,great stories each week 100% improvement.This is not being reflected on LIVE figures at the moment.The days of sitting down in front of your tv belong inthe past people have such busy lives and watch shows on the move or when its suitable for them! Its about time these figures were also recorded as an indication.#BatB is a great show just wish more people could see it LIVE

  • zilla-rilla

    you guys. these numbers are from premiere week. which reign did not air during. this has no bearing (baring?) on its renewal prospects

  • reedmac

    Good numbers for SPN, The Originals, Arrow and off course TVD (though its numbers aren’t here)not bad at all for TTP hopefully these shows keep as close to these numbers as possible during the season.

    HOD ok I guess?

    Beauty I’m not sure these numbers are going to help much if at all?

  • Alan

    The CW is a beast online. I wonder why they don’t mention TVD, which is a DVR beast too.
    Reign must be doing really bad online.

  • Amanda

    What saved BATB last season was that it was doing well online, that still seems to be the trend. Now if only it was airing on a better night.

  • Brandy

    Good for Dixie & Beasuty!

  • starship

    @Alan
    Reign premiered 2 weeks after most of their shows, the numbers for it should be out next week. Anyway, I bet it does much better online than TTP and especially with W18-34 which lets be honest is the only demo the CW care about (when they bother caring about ratings at all).

  • Dave

    LOL at The CW’s Monday flops! :D

  • Michael

    Could just be me, but it seems like DVR press releases are more prevalent this season than ever before with networks.

  • Tom

    “Some positive news for #BatB at last!! the way the show has been totally changed,Its now faster paced,well written,great stories each week 100% improvement….”

    The most impressive thing about BATB fans is their ability to live in utter denial. We heard this mantra endlessly last season as the show plummeted in the ratings behind the CW’s #1 rated show. This season the audience simply didn’t materialize. Even the L+7 ratings are hideous. So, give it a rest.

  • Dave

    “The most impressive thing about BATB fans is their ability to live in utter denial. We heard this mantra endlessly last season as the show plummeted in the ratings behind the CW’s #1 rated show. This season the audience simply didn’t materialize. Even the L+7 ratings are hideous. So, give it a rest.”

    LMAO, preach the truth Tom! :D

  • Tony JJ

    Didn’t Gossip Girl, 90210, and One Tree Hill do like 3-4.0’s in W18-49 back in the day?

  • Tony JJ

    I mean W18-34

  • Dave

    @Tony JJ

    Gossip Girl was queen of The CW’s teen dramas when it came to high W 18-34 ratings. 9O21O and One Tree Hill always performed solid.

    The CW’s current Monday lineup of those two flops will never come close to the One Tree Hill/Gossip Girl & 9O21O/Gossip Girl combo.

  • Hoyt

    @Samantha

    “The days of sitting down in front of your tv belong inthe past people have such busy lives and watch shows on the move or when its suitable for them!”

    Then why TBBT and TWD average more than 10 million viewers per week. Hell, let’s talk about the rest of The CW lineup, which at least cracks 1 and a half million viewers per episode. The problem with B&TB is that nobody cares about the show, but the annoying beasties. Get over yourselves and enjoy that flop while you can. B&BT isn’t and will never by a hit by any means. If we’re talking quality, B&TB is far from a watchable show. :)

  • Hoyt

    @Amanda

    Better night? B&TB was lucky to have a vote of confidence by being dumped on Mondays, instead of Fridays like Nikita’s second season. Unlike the Beast flop, Nikita would’ve done better. Wishful thinking tho. I’m not one of those crazy fans. Nowadays, there are no safe nights and The CW doesn’t really care that much about the Mondays girly flops.
    Plus, Monday at 9PM is less competitive than Thurs at 9PM.

  • Jacklynn

    I would like to say to those people who are NOT Beauty & the Beast fans that you are missing out on a great show. Yes, I will admit, the first season was a little heavier on the romance or “girly” part as you say, but it was really quite good. At it’s heart it has a great story and with this 2nd season the show has really amped up it’s game! There’s more depth to the story, some really great writing, better high stakes action and great chemistry between the cast….let’s put it this way, my DAD now watches it and LOVES it. (and he’s not a teen.)

    “This season the audience simply didn’t materialize. Even the L+7 ratings are hideous” -If that is true and the ratings are hideous, why did the ratings nearly double in L+7 and the total percentage of viewers increase with the digital viewing plus Live + Same Day as well? Better an increase in viewing than no change at all. You don’t have to be a Beasie to enjoy the show. If you don’t like BATB that’s up to you, but don’t bash it with at least giving it a try! And if you’ve tried watching it and still don’t enjoy the show, then I’m sorry, but high five and thanks for trying!

  • xprophet

    SPN would be on for 20 years if the actors and the powers that be wished for the tenure!

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