TV Ratings Sunday: ‘Once Upon A Time’, ‘Betrayal’ & ‘The Mentalist’ Rise, ‘The Good Wife’ & ‘Revenge’ Flat as ‘Sunday Night Football’ Beats World Series

Once Upon a Time October 27

Adults 18-49: Rating/Share 5.1/13 4.5/11 1.5/4 1.5/4 1.1/3
Adults 18-34: Rating/Share 4.5/13 4.0/11 1.2/3 0.9/3 0.9/2
Total Viewers (million) 16.682 12.31 5.546 9.110 2.941


NOTE: Due to the nature of live  programming the ratings for NBC  (NFL Football) and Fox (World Series) are approximate and subject to more than the typical adjustments in the final numbers.

NOTE The start of CBS prime was delayed in many East Coast markets due to NFL overruns. In New York, Cincinnati, Columbus, Dayton, Louisville and Jacksonville CBS programming was delayed 9 minutes. In Pittsburgh, Philadelphia, Norfolk, Detroit and Dallas CBS programming was delayed 26 minutes. Ratings are tentative and subject to change.

FOX was number one among adults 18-49 and with total viewers.

On FOX, the end of the Broncos/Redskins football game notched a preliminary 7.8 adults 18-49 rating. Game 4 of the World Series garnered a preliminary 4.4 adults 18-49 rating up 10 percent from a 4.0 for last year’s game 4.

On NBC  Sunday Night Football, which featured a match-up between the Vikings and the Packers earned a preliminary 5.6 down 46 percent from last week’s preliminary 9.5 adults 18-49 rating from 8:30-11PM.

On ABC, America’s Funniest Home Videos earned a season high 1.4 up 27 percent from last week’s series low 1.1 adults 18-49 rating.  Once Upon A Time scored a 2.2 up 5 percent from last week’s 2.1 adults 18-49 rating. Your predictions were too pessimistic. Revenge matched last week’s season low 1.5 adults 18-49 rating.  Betrayal notched a 1.0 up 11 percent from last week’s 0.9 adults 18-49 rating.

On CBS, the start of primetime was delayed in many East Coast markets so these numbers are likely to change in the finals. 60 Minutes scored a 1.5 down 46 percent from last week’s 2.8 adults 18-49 rating. The Amazing Race earned a series low 1.7 down 11 percent from last week’s 1.9. A heavily promoted episode of The Good Wife matched last week’s 1.4 adults 18-49 rating. The Mentalist garnered a 1.3 up 8 percent from last week’s series low 1.2 adults 18-49 rating.


Broadcast primetime ratings for Sunday, October 27, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football (Redskins/Broncos) – Live 7.8/23 22.78
NBC Football Night in America Part 1 – Live 1.6/5 5.11
CBS 60 Minutes 1.5/4 10.31
ABC America’s Funniest Home Videos 1.4/4 6.12
7:30 FOX NFL Football/The OT – Live 6.2/17 18.37
NBC Football Night in America Part 2 – Live 2.5/7 6.96
8:00 FOX  World Series Game 4 (8-11PM) – Live 4.4/11 15.39
NBC Football Night in America Part 3 – Live 4.3/11 11.88
ABC Once Upon A Time 2.2/5 7.00
CBS  The Amazing Race 1.7/4 8.23
8:30 NBC Sunday Night Football: Packers/Vikings (8:30-11PM) -Live  5.6/13 14.91
9:00 ABC Revenge 1.5/3 5.65
CBS The Good Wife 1.40 9.09
10:00 CBS The Mentalist 1.30 8.81
ABC Betrayal 1.0/2 3.42

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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