Disney Channel Ranks Number 1 in Total Day for the 30th Consecutive Month in Kids 6-11; Disney Junior Channel is TV’s Top Preschool Dedicated Network for 7th Straight Month

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Disney Channel Logo NEW Sept 2012

via press release:

Disney Channel Ranks as TV’s #1 Network in Total Day for the 30th

Consecutive Month in Kids 6-11 and 42nd Straight Month in Tweens 9-14

 

24-Hour Disney Junior Channel is TV’s #1 Preschool-Dedicated Total Day Network for the 7th Straight Month in Total Viewers, Kids 2-5 and Boys 2-5; Delivers the Top 5 TV Telecasts Among Preschool Networks

 

Disney Channel

 

During October 2013, powered by ‘Monstober’ Halloween-themed episodes, Disney Channel, the 24-hour kid-driven, family inclusive television network, ranked as TV’s #1 network for the 30th consecutive month in Kids 6-11 (541,000/2.3 rating) and for the 42nd straight month in Tweens 9-14 (491,000/2.0 rating).

 

Competitively, Disney Channel towered over Nickelodeon by double digits for the 28th consecutive month in both Kids 6-11 (+37% – 541,000 vs. 396,000) and Tweens 9-14 (+90% – 491,000 vs. 259,000).

 

In Prime, Disney Channel lengthened its streak as TV’s #1 network to 104 consecutive months in Kids 6-11 (919,000/3.9 rating) and to 100 straight months in Tweens 9-14 (833,000/3.4 rating).

 

  • Disney Channel delivered the month’s Top 14 cable TV telecasts in Kids 2-11, Top 24 TV telecasts in Kids 6-11 and Top 29 TV telecasts in Tweens 9-14 (Top 5 below):

 

 

 

 

 

 

 

24- Hour Disney Junior Channel

 

24-hour Disney Junior Channel ranked as the #1 preschool-dedicated TV network for the 7th consecutive month in Total Viewers (430,000), Kids 2-5 (209,000/1.3 rating) and Boys 2-5 (106,000/1.3 rating) each month since reporting public ratings – was #1 for the 4th straight month in Girls 2-5 (103,000/1.3 rating) and for the 5th month in a row in Women 18-49 (84,000).

 

Notably, Disney Junior channel delivered the month’s Top 5 telecasts in Kids 2-5 across preschool-dedicated TV networks:

 

 

 

  • Disney Junior Channel surpassed Nick Jr. by double digits across target demos, including by 29% in Total Viewers (430,000 vs. 334,000), by 30% in Kids 2-5 (209,000 vs. 161,000), by 27% in Girls 2-5 (103,000 vs. 81,000), by 33% in Boys 2-5 (106,000 vs. 80,000) and by 20% in Women 18-49 (84,000 vs. 70,000), despite being in 14.0 million fewer homes.

 

  • Disney Junior Channel towered over Sprout by triple digits across all key measures: by 149% in Total Viewers (430,000 vs. 173,000), by 165% in Kids 2-5 (209,000 vs. 79,000), by 171% in Girls 2-5 (103,000 vs. 38,000), by 165% in Boys 2-5 (106,000 vs. 40,000) and by 121% in Women 18-49 (84,000 vs. 38,000).

 

 

Source: NTI, U.S. ratings, most current, October 2013: 9/30/13-10/27/13; Total Day rank streaks include ties based on rating.

 

 

blog comments powered by Disqus