Disney XD Soars to Number 2 Month on Record in Prime in Target Boys; More Than Doubles Nicktoons in Key Measures

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DISNEY-XD

via press release:

Disney😄 Delivers #2 Month on Record in Target Boy Demographics;

“Mighty Med” Launches as the Network’s #2 Series Debut of All Time

 

October 2013 – Primetime

 

Powered by the launch of “Mighty Med,” the network’s #2 series premiere on record, and solid outings throughout the month for “Crash & Bernstein,” “Kickin’ It” and “Lab Rats,” Disney😄 soared to its #2 month of all time in Boys 6-14 (174,000/0.9 rating) and Boys 9-14 (125,000/1.0 rating) and placed among its Top 5 months ever in Kids 6-14 (#5 – 263,000/0.7 rating), Boys 6-11 (#5 – 127,000/1.0 rating) and Tweens 9-14 (#4 – 185,000/0.8 rating).

 

Disney😄 more than doubled Nicktoons in Total Viewers (+103% – 414,000 vs. 204,000), Kids 2-11 (+121% – 236,000 vs. 107,000), Kids 6-14 (+183% – 263,000 vs. 93,000), Boys 6-14 (+164% – 174,000 vs. 66,000), Kids 6-11 (+168% – 198,000 vs. 74,000), Boys 6-11 (+131% – 127,000 vs. 55,000), Tweens 9-14 (+194% – 185,000 vs. 63,000) and Boys 9-14 (+178% – 125,000 vs. 45,000).

 

Impressively, during the week of October 14 – 20, Disney😄 delivered its #1 week in the network’s history in Boys 9-14 (142,000), hit a 49 week high in Tweens 9-14 (213,000) and 47 week high in Kids 6-14 (282,000) – since weeks of 11/5/12 and 11/19/12, respectively – bolstered by Monday’s all new line up of “Crash & Bernstein,” “Kickin’ It,” “Mighty Med” and “Lab Rats.”

 

  •  “Crash & Bernstein” (10/14/13, 7:30 – 8:00 p.m.) garnered a series high in Boys 9-14 (257,000/2.1 rating) and its #2 telecast of all time in Kids 6-14 (489,000/1.4 rating), Boys 6-14 (332,000/1.8 rating) and Tweens 9-14 (340,000/1.4 rating).

 

  • “Kickin’ It” (10/14/13, 8:00 – 8:30 p.m.) registered its #2 telecast of all time in Boys 9-14 (312,000/2.5 rating), its #3 telecast ever in Boys 6-14 (401,000/2.2 rating) and set 3-month highs in Boys 6-11 (264,000/2.2 rating) and Boys 2-11 (296,000/1.5 rating).

 

  • Newcomer “Mighty Med” (10/14/13, 8:30 – 9:00 p.m.) posted solid gains over its series launch in target demos, and in fact, based on Live + Same Day ratings, became the network’s #1 telecast year to date in Boys 9-14 (394,000/3.2 rating) and its #2 telecast of 2013 in Kids 6-14 (771,000/2.1 rating), Boys 6-14 (490,000/2.7 rating), Kids 6-11 (537,000/2.3 rating) and Tweens 9-14 (573,000/2.4 rating).

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

 

Source: NTI, U.S. ratings, most current, October 2013: 9/30/13-10/27/13. 

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