via press release:
NICKELODEON WINS OCTOBER WITH KIDS 2-11, KIDS 2-5 AND TOTAL VIEWERS, MARKS 9 STRAIGHT MONTHS OF GROWTH
SquarePants is Month’s Top Animated Kids’ Series;Paw Patrol is TV’s Number-One Preschool Series
NEW YORK–Oct 29, 2013–Nickelodeon’s October ratings performance nabbed the net a monthly win with Kids 2-11 and Kids 2-5 across all TV and basic cable’s top spot with total viewers, fueling Nick’s ninth straight month of gains for 2013. For the month, Nick averaged a 2.6/852K Kids 2-11 (+3%), 3.6/456K Kids 2-5 (+16%) and 1.6M total viewers, with gains driven bySquarePants--the month’s top animated series with K2-11 (4.8/1.6M), and its hit preschool lineup featuring Paw Patrol, which is the month’s number-one preschool series on all TV, averaging a 6.0/768K with Kids 2-5. In addition to its monthly gains, Nickelodeon’s preschool block is posting double-digit year to date increases, up +14% with K2-5.
Nickelodeon’s monthly ratings performance was also bolstered by its hit animation roster, including Sanjay & Craig, which ranks as the number-three animated series for the month with Kids 2-11 (4.4/1.4M) and Teenage Mutant Ninja Turtles (4.3/1.4M), which comes in at number-four with Kids 2-11.
Instant Mom continues to be a hit on Nick at Nite averaging 1.2M total viewers and posting year over year gains with Adults 18-49 (.30/323K, +9%) and Women 18-49 (.41/222K, +15%), since its Sept. 29, 2013 premiere. Most recently, the series hit a ratings high with its Oct. 27 premiere, averaging a 0.4/420K with Adults 18-49 and posting double-digit gains with Kids 2-11 (1.7/559K, +13%).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).