'Pretty Little Liars' Halloween Special is ABC Family’s Number 2 Telecast Ever in Women 18-34; Soars to Over 4 Million Total Viewers Based on Live + 3

Categories: Network TV Press Releases

Written By

October 29th, 2013

Pretty Little Liars season 4 halloween

via press release:

ABC Family is Cable TV’s #1 Network in Women 18-34 and Females 12-34; Posts Most-Watched Week of 2013 in Women 18-34; Hits 31 Week High in Adults 18-34


3rd Annual “Pretty Little Liars” Halloween Special is ABC Family’s #2 Telecast

Ever in Women 18-34; Soars to Over 4 Million Total Viewers and Over 3 Million Viewers 12-34 Based on Live + 3; Is Week’s #1 TV Telecast Per Twitter TV Ratings


“Ravenswood” Launches as ABC Family’s #1 Series Debut on Record in Women 18-34, Becoming Cable TV’s Biggest Drama Premiere in Nearly 3 Years


ABC Family – Primetime


Powered by the 3rd annual “Pretty Little Liars” Halloween special and the series launch of “Ravenswood,” along with high performing theatricals for the network’s annual “13 Nights of Halloween” event, ABC Family ranked as cable TV’s #1 network in Prime in Women 18-34 (308,000) and Females 12-34 (430,000), and placed among the Top 5 networks in Women 18-49 (#4 – 436,000).


Notably, this week stood as ABC Family’s most-watched week this year in Women 18-34 and its 2nd-most-watched week in Females 12-34, behind only week of 1/14/13. Moreover, the network hit a 31week high in Adults 18-34 (397,000/0.6 rating) and 14 week high in Adults 18-49 (599,000) and Women 18-34 (308,000) – since weeks of 1/14/13 and 7/15/13, respectively.


  • “Pretty Little Liars” (Tues., 8:00 – 9:00 p.m.) ranked as the week’s #2 TV telecast in Females 12-34 (2.0 million/4.3 rating) and cable TV’s #2 scripted telecast in Women 18-34 (1.3 million/3.8 rating) and Viewers 12-34 (2.3 million/2.5 rating). Impressively, the episode became ABC Family’s #2 telecast in the network’s history in Women 18-34 and the series’ #2 telecast of all time in Adults 18-34.


According to Nielsen Twitter TV Ratings, “Pretty Little Liars” was the week’s #1 TV telecast, reaching 6.3 million unique Twitter accounts, creating more than 59 million impressions.


  • Tuesday’s special was the 7th “Pretty Little Liars’” episode to amass over 1 million Tweets (1,160,813), according to SocialGuide, reaching over 6 million people and creating more than 59 million. In fact, “Pretty Little Liars” accounts for the Top 4 ‘most tweeted’ series episodes in TV history, and 5 of the Top 7 overall.


  • Based on Live + 3 ratings, “Pretty Little Liars” surged to 4.3 million Total Viewers, to over 3 million Viewers 12-34 (3.1 million/3.4 rating) and over 2 million Adults 18-34 (2.1 million/3.0 rating) and Adults 18-49 (2.6 million/2.0 rating).


  • “Ravenswood” (Tues., 9:00 – 10:00 p.m.) launched as ABC Family’s #1 series premiere in the network’s history in Women 18-34 (789,000/2.3 rating) – and cable TV’s biggest drama debut in nearly three years (since “Skins,” 1/17/11) – its #2 series debut ever in Adults 18-34 (913,000/1.4 rating) and Women 18-49 (982,000/1.5 rating) and ranked among the Top 5  across Adults 18-49 (#5 – 1.2 million/0.9 rating), Viewers 12-34 (#5 – 1.5 million/1.6 rating) and Females 12-34 (#4 – 1.3 million/2.7 rating).


  • Based on Live + 3 ratings, “Ravenswood” climbed to 2.7 million Total Viewers, to nearly 2 million Viewers 12-34 (1.8 million/2.0 rating) and over 1 million Adults 18-34 (1.1 million/1.7 rating) and Adults 18-49 (1.4 million/1.1 rating).


  • According to SocialGuide, “Ravenswood” amassed the most tweets of any new TV series premiere this season (200,721), reaching over 3 million people and generating over 16 million impressions, placing fifth for the week per Nielsen Twitter TV ratings.



Source: NTI, U.S. ratings, Live + Same Day. Week of 10/21-27, 2013; 13 Nights of Halloween 2013 to date: 10/19/13-10/27/13, Monday-Sunday, 8:00 – 10:00 p.m. NTTR: Twitter TV Ratings.


  • taylor

    Its funny how after the cw,released a,press release for vampire diaries, ABC family releases one for pll lol

  • JJ

    Im surprised that Ravenswood didnt share more of the PLL total audience.

  • Charmed

    Did it take them a week to figure that out?

  • Charmed

    *facepalm* I didn’t see the live+3, I feel stupid :/

  • david

    Looks like alot of people watched the PLL haloween episode later on even more i mean. and it looks like less than half of the people watched Ravenswood.

  • Nikki

    TO is better than PLL. PLL is the same story every year.

  • Regan

    TO is no where near as good as PLL. TO is boring to me, and thats coming from a TVD hardcore fan. I love TVD just as much as I love PLL. They are both amazing. TO is just a let down. TO ruined two great ships-Mabekah and Klaroline. They ruined a chance of either of those ever happening.

© 2015 Tribune Digital Ventures