'The Vampire Diaries' is the Most Social Series on Broadcast Television & Sees Big Lifts in Live + 3 Viewing

Categories: Network TV Press Releases

Written By

October 29th, 2013

The Vampire Diaries Episode 503

via press note:

  • The CW finished the week of 10/21-27 up +5% year to year in total viewers (1.71M vs. 1.63M), up +9% in adults 18-49 (0.7/2 vs. 0.6/2), and flat among adults 18-34 (0.6/2).


  • Season to date, The CW is up +10% in total viewers (1.74M vs. 1.58M), up +10% in adults 18-49 (0.7/2 vs. 0.6/2), +1% in adults 18-34 (0.7/2 vs. 0.6/2), and up +10% in women 18-49 (0.9/2 vs. 0.8/2), in most current data through 10/28/12.


  • For the second week in a row, THE VAMPIRE DIARIES was also the most social series on broadcast television last week (ahead of “Scandal”), ranking only behind the World Series for all broadcast network telecasts, according to data from Trendrr.tv.


Some highlights from the week:


In Live +3 data available today, last Thursday’s THE VAMPIRE DIARIES was the series highest-rated episode of the season in adults 18-34 (2.06) and women 18-34 (3.01), outrating both ABC and NBC’s 8pm series. THE VAMPIRE DIARIES saw sizable lifts in delayed viewing compared to Live + Same Day, rising +49% in A18-34, +53% in W18-34, and +49% in A18-49.


Last week's episode of THE ORIGINALS also saw huge week to week increases in delayed Live + 3 Day DVR viewing, more than doubling its W18-34 (+119%, 1.89 vs 0.86) rating, and nearly doubling its rating in A18-34 (+91%, 1.42 vs 0.74) versus the Live+Same Day ratings.


THE ORIGINALS averaged 3.37M viewers, a +51% gain over L+SD, and marking the series most watched episode of the season in L+3. It was also THE ORIGINALS highest-rated episode of the season in A18-49 (1.62), which rose +72% over its L+SD rating.

  • I Love TV!

    The biggest pride of The CW

  • starship

    They should just come up with 6 more spin-offs of VD and together with Supernatural and Arrow they’ll have the perfect schedule (ratings-wise). In all seriousness if The Supernatural spin-off and The Flash make it to air next year and they are as successful as The Originals, the CW will be in a pretty good place.

  • JJ

    The CW has some solid hit shows this season. TVD, Supernatural and Arrow continue to impress while The Originals and Tomorrow People have both had solid debuts. Glad to see the network up year to year. Love the CW shows!

  • lll

    Totally agree. The CW is having a bunch of riches this season with The Originals and The Tomorrow People along with their star players TVD, Arrow and Supernatural. Reign is decent enough to be renewed, and that’s before the hundred and star-crossed debut. The CW is going to have a hard time figuring out who to cancel. Soon the CW will transform into the SciFi and period-drama channel.

  • CC

    So much for the TVD fan threats: “poor ratings, you cow Julie Plec, bring Stelena back, we demand, we boycott”. Lolololol Get a life.

  • david

    No surprise alot of people watched the Originals later is went up against PLL last week. Great to see it and of course TVD doing so well and great to see the network up from a year ago. They just need to find a couple of shows to rate around a 1.0 for Mondays now.

  • Wright

    Great news for TVD and TO. I’m really looking forward to some information on Reign though.

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