‘The Vampire Diaries’ is the Most Social Series on Broadcast Television & Sees Big Lifts in Live + 3 Viewing
via press note:
- The CW finished the week of 10/21-27 up +5% year to year in total viewers (1.71M vs. 1.63M), up +9% in adults 18-49 (0.7/2 vs. 0.6/2), and flat among adults 18-34 (0.6/2).
- Season to date, The CW is up +10% in total viewers (1.74M vs. 1.58M), up +10% in adults 18-49 (0.7/2 vs. 0.6/2), +1% in adults 18-34 (0.7/2 vs. 0.6/2), and up +10% in women 18-49 (0.9/2 vs. 0.8/2), in most current data through 10/28/12.
- For the second week in a row, THE VAMPIRE DIARIES was also the most social series on broadcast television last week (ahead of “Scandal”), ranking only behind the World Series for all broadcast network telecasts, according to data from Trendrr.tv.
Some highlights from the week:
In Live +3 data available today, last Thursday’s THE VAMPIRE DIARIES was the series highest-rated episode of the season in adults 18-34 (2.06) and women 18-34 (3.01), outrating both ABC and NBC’s 8pm series. THE VAMPIRE DIARIES saw sizable lifts in delayed viewing compared to Live + Same Day, rising +49% in A18-34, +53% in W18-34, and +49% in A18-49.
Last week’s episode of THE ORIGINALS also saw huge week to week increases in delayed Live + 3 Day DVR viewing, more than doubling its W18-34 (+119%, 1.89 vs 0.86) rating, and nearly doubling its rating in A18-34 (+91%, 1.42 vs 0.74) versus the Live+Same Day ratings.
THE ORIGINALS averaged 3.37M viewers, a +51% gain over L+SD, and marking the series most watched episode of the season in L+3. It was also THE ORIGINALS highest-rated episode of the season in A18-49 (1.62), which rose +72% over its L+SD rating.