ABC’s ‘The Goldbergs’ and ‘Trophy Wife ‘Grow Week to Week and Improve their Slots Year to Year

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Trophy Wife October 29

via press note:

The Goldbergs (9-9:30pm – 5.4 million and 1.7/4 in AD18-49): Building on its repeat S.H.I.E.L.D. lead-in (4.3 million and 1.2/4) 9pm, ABC’s The Goldbergs was up week to week in Total Viewers (+4% to a 3-week high) and held 100% of its Adult 18-49 delivery (matching a 3-week high).  The Goldbergs beat Fox’s The X Factor (4.4 million and 1.5/4)  in the hour by 1.0 million viewers and by 13% in Adults 18-49.

 

  • The Goldbergs was up over by double-digit margins over ABC’s year-ago original of Happy Endings (4.3 million and 1.4/5 on 10/30/12) in the half hour, which had the advantage of airing out of an original DWTS, gaining 26% in Total Viewers and 21% in Adults 18-49.

 

Trophy Wife (9:30-10pm – 4.3 million and 1.4/4 in AD18-49): In the 9:30pm half-hour, ABC’s Trophy Wife was up week to week in Total Viewers (+5% to a 3-week high) and Adults 18-49 (+17% to match its 2nd highest rating).

 

  • Like its lead-in, Trophy Wife grew from ABC’s year-ago original Don’t Trust the B—- in Apt 23 (3.3 million and 1.2/3 on 10/30/12) in the half hour, improving by 30% in Total Viewers and by 17% in Adults 18-49.

 

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