NBC Live +3 results: Series Record in Total Viewers for ‘Grimm’; in 18-49, ‘Grimm’ and ‘Dracula’ Rank 1 & 2 for the Night

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Grimm October 25

via press note:

  • In “live plus three day” ratings for last week’s NBC Friday season premieres, “Grimm” has set a new L+3 series record in total viewers of 8.8 million persons.
  • In L+3, “Grimm” and “Dracula” were #1 and #2 in 18-49 for the night, averaging a 2.80 and a 2.79 respectively to move ahead of ABC’s “Shark Tank” (2.62), which ranked #1 in L+SD (2.02 vs. 1.79 for “Dracula” and 1.77 for “Grimm,” L+SD).
  • In adults 18-49, last Friday’s third season debut of “Grimm” added 58% or 1.03 rating points to its next-day “live plus same day” rating (to a 2.80 in L+3 from a 1.77 in L+SD) and in total viewers, “Grimm” added 42% or 2.607 million persons (8.757 million vs. 6.150 million). 
  • Last Friday’s series debut of “Dracula” added 56% or 1.00 of a point to its next-day “live plus same day” 18-49 rating (to a 2.79 in L+3 from a 1.79 in L+SD) and in total viewers, added 44% or 2.291 million persons (7.552 million vs. 5.261 million). 
NOTE: All ratings are based on viewing data from Nielsen Media Research.
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