'The Originals' & 'Supernatural' Match Season Highs, Continuing Growth Versus Last Season in Adults 18-34

Categories: Network TV Press Releases

Written By

October 30th, 2013

The Originals Rebekah

via press release:

THE ORIGINALS and SUPERNATURAL continue to see strong ratings, with both series rising week to week in 18-34 demos and matching The CW's best Tuesday night of the season in A18-34 (1.0/3), tying the network's best Tuesday night since Sept. 2011.

THE ORIGINALS jumped +29% week to week in A18-34 (0.9/3) and +11% in W18-34 (1.0/3), and matched last week in A18-49 (0.9/3) and W18-49 (1.1/3).

SUPERNATURAL rose +25% week to week in A18-34 (1.0/3) +22% in W18-34 (1.1/3), and hit a season high in M18-34 (1.0/3), up +25% vs. last week. It was even with last week in A18-49 (1.1/3) and W18-49 (1.1/3). SUPERNATURAL beat Fox and tied ABC in the hour among M18-34.

The CW continues to see big gains Tuesday nights versus last season, doubling its A18-34 (1.0/3) and A18-49 (1.0/3) ratings compared to this same week a year ago, and up +71% in total viewers for the night (2.09M) and +38% in W18-34 (1.1/3).

This season The CW has seen major increases in DVR viewing. Last week's episode of THE ORIGINALS saw huge week to week increases in delayed Live + 3 Day DVR viewing, more than doubling its W18-34 (+119%, 1.89 vs 0.86) rating, and nearly doubling its rating in A18-34 (+91%, 1.42 vs 0.74) versus the Live+Same Day ratings.

THE ORIGINALS averaged 3.37M viewers, a +51% gain over L+SD, and marking the series most watched episode of the season in L+3. It was also THE ORIGINALS highest-rated episode of the season in A18-49 (1.62), which rose +72% over its L+SD rating.

SUPERNATURAL also saw big gains in L+3 data versus L+SD, rising +47% in A18-34 (1.21 vs 0.82), +40% in A18-49 (1.48 vs 1.06), +58% in W18-34 (1.37 vs 0.87), and +34% in total viewers (3.12M vs 2.34M).

  • Wright

    Great news!!! Now if Reign could increase in the ratings I would be very happy.

  • Restless

    Cool, another press release for Supernatural and Originals :)
    Yay for good numbers.

  • Lucas Melo

    Great year for The CW, hope The 100 goes well in 2014!

  • John A

    So give The Originals a full season CW.

  • Andreia

    I love The Originals. Its reaaly good !!


  • Brandy

    Yay The Originals

  • Raquel

    Seriously I really love The Originals.
    Its a fantastic show with great actors. Joseph Morgan is AMAZING!
    I can´t wait to more and more episodes..

    p.s- I hope Klaroline in TO ;)

  • tv2day

    Not afraid to admit but I have a thing for Claire Holt. Her and Nicole beharie are amazing

  • Melanie

    Yaay! I’m really liking the Originals — I’m sure it will be getting a back 9 pick-up any day now. (I figure the CW is waiting on some more Tomorrow People & Reign ratings to make the announcement for all at once)

    I especially like the part where SPN beats FOX & ABC in M18-34. :)

    Go Winchesters!

  • david

    Great to see both shows up this week in the younger demos. The CW is having great Tuesday nights this year.

  • cas

    Didn’t The Originals have a 1.1 rating a few weeks ago? Wouldn’t that have been the highest L+SD rating? I think these press releases just confuse me more because I am fairly sure it has also hit 1.0 once.

  • kelios

    I’m not surprised Supernatural is doing well–so far S9 is fantastic. The Sam and Dean storyline is so good–it’s killing me to watch Dean keep this secret from Sam but I love them working together and enjoying each other’s company. When Sam finds out it’s going to be devastating to both of them and the fandom as well!

    Can’t wait for the new ep next J2sday!

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