‘The Originals’ & ‘Supernatural’ Match Season Highs, Continuing Growth Versus Last Season in Adults 18-34
via press release:
THE ORIGINALS and SUPERNATURAL continue to see strong ratings, with both series rising week to week in 18-34 demos and matching The CW’s best Tuesday night of the season in A18-34 (1.0/3), tying the network’s best Tuesday night since Sept. 2011.
THE ORIGINALS jumped +29% week to week in A18-34 (0.9/3) and +11% in W18-34 (1.0/3), and matched last week in A18-49 (0.9/3) and W18-49 (1.1/3).
SUPERNATURAL rose +25% week to week in A18-34 (1.0/3) +22% in W18-34 (1.1/3), and hit a season high in M18-34 (1.0/3), up +25% vs. last week. It was even with last week in A18-49 (1.1/3) and W18-49 (1.1/3). SUPERNATURAL beat Fox and tied ABC in the hour among M18-34.
The CW continues to see big gains Tuesday nights versus last season, doubling its A18-34 (1.0/3) and A18-49 (1.0/3) ratings compared to this same week a year ago, and up +71% in total viewers for the night (2.09M) and +38% in W18-34 (1.1/3).
This season The CW has seen major increases in DVR viewing. Last week’s episode of THE ORIGINALS saw huge week to week increases in delayed Live + 3 Day DVR viewing, more than doubling its W18-34 (+119%, 1.89 vs 0.86) rating, and nearly doubling its rating in A18-34 (+91%, 1.42 vs 0.74) versus the Live+Same Day ratings.
THE ORIGINALS averaged 3.37M viewers, a +51% gain over L+SD, and marking the series most watched episode of the season in L+3. It was also THE ORIGINALS highest-rated episode of the season in A18-49 (1.62), which rose +72% over its L+SD rating.
SUPERNATURAL also saw big gains in L+3 data versus L+SD, rising +47% in A18-34 (1.21 vs 0.82), +40% in A18-49 (1.48 vs 1.06), +58% in W18-34 (1.37 vs 0.87), and +34% in total viewers (3.12M vs 2.34M).