ABC’s ‘The Middle’ and ‘Back in the Game’ Grow in Men 18-34 Against the World Series

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Back In the Game october 30

via press note:

The Middle (8-8:30pm – 8.0 million and 2.1/7 in AD18-49):  At 8pm opposite the start of the final game of the World Series, ABC’s The Middle retained 100% of its week-ago Fast Affiliate Adult 18-49 rating and was up 20% week to week with Men 18-34.  In its half-hour, The Middle ran neck-and-neck with Survivor in Adults 18-49 (2.1/7 vs. 2.2/7) and beat the CBS unscripted series with Adults 18-34, Men 18-34 and Women 18-34.


Back in the Game (8:30-9pm – 6.2 million and 1.7/5 in AD18-49): In the 8:30pm half-hour, ABC’s Back in the Game held even week to week and continued to outperform NBC’s Revolution  in the half-hour by wide margins, defeating the NBC sophomore drama by 1.3 million viewers (6.2 million vs. 4.9 million) and by 21% in Adults 18-49 (1.7/5 vs. 1.4/4).  Like its lead-in, Back in the Game was up 25% from the prior week in Men 18-34.


Modern Family – R (9-9:30pm – 7.4 million and 2.2/6 in AD18-49):  Building on its lead-in at 9pm, ABC’s repeat Modern Family was the #2 scripted show of the night in Adults 18-49.   In Total Viewers and Adults 18-49, Modern Family turned in its best repeat performance since early last December – since 12/2/12.


Super Fun Night (9:30-10pm – 5.4 million and 1.8/5 in AD18-49):  In the 9:30pm half-hour, ABC’s Super Fun Night held 82% of its Modern Family Adult 18-49 lead-in to rank as the #2 entertainment show in its time period.


Nashville (10-11pm – 5.2 million and 1.4/4 in AD18-49):  At 10pm against the deciding World Series game, ABC’s Nashville paced within 2-tenths of its week-earlier Adult 18-49 rating and held 95% of its Total Viewer count.  Jumping 72% on average in the L+7 Adult 18-49 ratings, Nashville is ABC’s biggest percentage gainer this season and places in the Top 5 broadcast series overall.  The ABC sophomore drama gets a much bigger playback lift than time-slot competitor CSI (72% vs. 50%), outdelivering the CBS drama in the finals at a 3.1 rating (vs. a 3.0 rating).


blog comments powered by Disqus