'CBS Sunday Morning' Posts Year-to-Year Gains in Adults 25-54, Viewers and Households

Categories: Press Releases

Written By

October 31st, 2013

CBS Sunday Morning

via press release:

“CBS SUNDAY MORNING WITH CHARLES OSGOOD” POSTS YEAR-TO-YEAR GAINS WITH ADULTS 25-54 (+8%) – THE DEMOGRAPHIC THAT MATTERS MOST TO THOSE WHO ADVERTISE IN NEWS – AS WELL AS VIEWERS (+9%) AND HOUSEHOLDS (+5%)

 

“CBS SUNDAY MORNING” IS THE #1 SUNDAY MORNING NEWS PROGRAM WITH ADULTS 25-54, VIEWERS AND HOUSEHOLDS 

CBS SUNDAY MORNING WITH CHARLES OSGOOD is the #1 Sunday morning news program with adults 25-54 – the demographic that matters most to those who advertise in news – as well as viewers and households, according to Nielsen live plus same day ratings for Oct. 27.

 

CBS SUNDAY MORNING posted a 4.0/11 with 5.74m viewers and a 1.4/07 in adults 25-54. Compared to the same day last year, CBS SUNDAY MORNING was up +8% in adults 25-54 (from 1.3/06), up +9% in viewers (from 5.25m) and up +5% in households (from 3.8/10). CBS SUNDAY MORNING posted its best viewer and household delivery since May 5, 2013.

 

Season-to-date, CBS SUNDAY MORNING is up +7% in viewers (5.43m from 5.09m) and up +6% in households (3.8/10 from 3.6/10) compared to last year.

Sunday’s broadcast featured Lee Cowan’s report on a group of grown-up friends who have bonded over the game of tag, Ben Tracy’s profile of THE PRICE IS RIGHT host Drew Carey, Martha Teichner’s behind-the-scenes look at the Damariscotta Pumpkinfest in Maine, Mo Rocca’s interview with Mariel Hemingway, and Tracy Smith’s report on the life and death of Ben Breedlove.

CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.

Follow CBS Sunday Morning on Twitter and Facebook.

 
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