Will Halloween Be a Ratings Trick or Treat for ‘Scandal’? (Poll)
Nielsen played a Halloween treat on the networks when it decided that November sweeps would begin tonight. In all likelihood, television usage will be down. But there is no way that the networks can take a night that is so important to their local affiliates off. So, with the exception of FOX which had the night slotted for a potential World Series game 7, the networks are largely going with original programming, though CBS is resting Thursday’s most popular show, The Big Bang Theory.
Red -hot Scandal fell below a 3.0 adults 18-49 rating for the first time this season last week when it garnered a 2.9. Star Kerry Washington, in a media-savvy move worthy of her character Olivia Pope, generated a lot of buzz for the show yesterday when she announced she was pregnant, sparking speculation about whether Olivia would soon learn she was having a baby gladiator. Will that news inspire viewers to take a break from Halloween parties to search for Olivia’s baby bump? Make your predictions below.