CBS Premiere Episodes See Big Gains From 30-Day Multi-Platform Playback

Categories: Network TV Press Releases

Written By

November 1st, 2013

The Big Bang Theory Episode 503

via press release:

CBS'S PREMIERE WEEK EPISODES SEE BIG VIEWER INCREASES WITH 30-DAY MULTI-PLATFORM PLAYBACK ON DVR, VOD AND ONLINE

 

NCIS” and “The Big Bang Theory” Soar to More Than 26 Million Viewers

 

The Crazy Ones” Passes the 23 Million Viewer Mark

“Hostages” Grows +110% Above its Live Plus Same Day Premiere Audience;
“Mom” Up +72%, While “Elementary” Gains +57%

 

            CBS's 30-day multi-platform audiences for premiere week registered big jumps, especially NCIS and The Big Bang Theory, which both soared to more than 26 million viewers with the addition of 7-day DVR playback, video-on-demand and online streaming, according to Nielsen, Rentrak and CBS Interactive.

 

Key 30-Day Multi-Platform Highlights (Compared to live + same day):

 

  • NCIS' live plus same day audience swelled to 26.18 million viewers (+31% vs. live +same day).
  • The Big Bang Theory soared to 26.13 million (+38%).
  • The premiere audience of freshman comedy THE CRAZY ONES increased to 23.53 million viewers (+52%).
  • Freshman drama HOSTAGES registered the largest percentage increase from live same day, more than doubling its audience (15.54m from 7.41m, +110%).
  • Freshman comedy MOM gained +72% (13.77m from 7.99m)
  • Elementary gained +57% (15.99m from 10.18m).

 

“Viewers are now more able to discover new programs, catch up on missed episodes of these programs, and never miss an episode of their favorite programs,” said David Poltrack, Chief Research Officer, CBS Corporation, President, CBS VISION.

 

“As we saw last season with Elementary, the combination of DVR playback, VOD and streaming has allowed the most popular new and continuing broadcast network programs to continually add to their base of viewers throughout the year. This season we already are seeing a substantially greater use of time-shifting by viewers to expand their viewing horizons, leading to larger overall audiences for the most popular programs, including both the established hits and the hot newcomers,” said Poltrack.

 

CBS Multiplatform graphCBS Multiplatform Chart

 

 
  • Tim

    Impressive numbers for ncis and tbbt. But surprised to see 2BG in last place.
    Less watched shows H50 and TGW. No surprise here.

  • Jon

    More people are watching mom than 2bg. Wow. How long will it take until these dvr multiplatform ratings actually determine a shows future.

  • mathew kleinman

    2 brok girls is halerious!

  • mathew kleinman

    2 broke girls is halerious!

  • Daniel

    Very good for The Crazy Ones!

  • Eve

    Same question here @Jon.
    A favorite, POI is 5th and near matching live 7 numbers before the CBS move to tuesdays, which is impressive. Now if they can that pesky live demo up!

  • Tyson

    Jon,

    As soon as advertisers are willing to pay for viewers who skip commercials, DVR numbers will matter.

  • Wanda

    Surprised The Millers wasn’t on the list. Great news for fans

  • Herb Finn

    Jedi Minds Tricks? I’ve noticed on CBS ON DEMAND they are now showing the same commercials as the broadcast w/o fast forwarding. Loads of promos in spots where the locals would cut away for their spots.

  • Barb

    And this matters why at this point since it has nothing to do with renewals.

    As for On Demand, I just find something else to do until the show starts up again – still won’t watch the commercials.

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