via press release:
CNBC ANNOUNCES POWERFUL JANUARY LINEUP INCLUDING
“” AND SEASON TWO OF “THE PROFIT”
Off-Network Debut of “” Kicks Off January 7
CNBC Greenlights Season Two of “The Profit” Set to Premiere Tuesday, January 21 at 10PM ET/PT
FOR IMMEDIATE RELEASE —After recently announcing the network had licensed the exclusive off-network cable rights to ABC’s “Tuesdays at 8pm and 9pm ET beginning January 7th. The business themed reality series features the sharks -- tough, self-made, multi-millionaire and billionaire tycoons – who give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. The sharks include billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; "Queen of QVC" Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O'Leary.,” CNBC today announced “ ” will make its off-network debut on
CNBC has also greenlit a second season of the original reality series, “The Profit,” ordering eight new episodes. The popular entrepreneurial series features Marcus Lemonis, Chairman & CEO Camping World and Good Sam Enterprises, who saves struggling businesses while investing his own cash in the process. Season two of “The Profit” premieres Tuesday, January 21 at 10PM ET/PT.
“Shark Tank and The Profit are deeply rooted in entrepreneurship, a hallmark of CNBC Prime,” said Mark Hoffman. “The Profit quickly proved to not only entertain viewers but Marcus Lemonis became a go-to for America’s small business owners looking for expert advice.”
When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of his own money on the line.
In season two, Lemonis continues to make offers impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
“The Profit” is produced for CNBC by Machete Productions with Amber Mazzola serving as executive producer. Jim Ackerman and James Bolosh are executive producers for CNBC.
To learn more about “The Profit,” visit: cnbc.com/the-profit.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night is the all new CNBC Prime featuring a mix of new reality programming, CNBC’s highly successful series produced exclusively for CNBC including “American Greed” and “Crime Inc.” and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.