‘Sleepy Hollow’ & ‘New Girl’ More Than Double Their Audience in 30-Day Multi-Platform Playback
via press note:
Below is the 30-Day multiplatform total audience for all FOX series episodes that aired during the week of 9/30 through 10/6/13. Key highlights:
- For the third episode in a row, SLEEPY HOLLOW saw more than +100% lift from its post same-day encore and multiplatform viewing in the first 30 days – rising +102% to a whopping 21 million viewers.
- NEW GIRL posted its largest 30-day multiplatform gain to date (+111%) from its Live + Same Day total audience – 31 percentage points higher than its premiere week episode lift (+80%).
- BROOKLYN NINE-NINE saw an even higher 30-day lift than its previous episode (+95% vs 88%) and rose to 8.2 million viewers.