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Soap Opera Ratings: 'The Young & the Restless' Hits 20-Month High in Total Viewers

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November 1st, 2013

young and the restless bumper

via Soap Opera Network:

Ratings  for the Week of October 21-25, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,919,000 (+160,000/+509,000) *
2. B&B 3,669,000 (+16,000/+561,000)
3. GH 2,855,000 (+34,000/+104,000)
4. DAYS 2,505,000 (-138,000/+80,000)

* 1.75 year high: highest since January 30 – February 3, 2012 (4,949,000)

Households
1. Y&R 3.5/12 (same/+.2)
2. B&B 2.6/9 (same/+.2)
3. GH 2.2/7 (same/+.2)
4. DAYS 1.9/6 (-.1/+.1)

 

Women 18-49 Viewers
1. Y&R 815,000 (-38,000/+21,000)
2. GH 743,000 (-2,000/+42,000)
3. B&B 690,000 (+10,000/+97,000)
4. DAYS 583,000 (-74,000/+64,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/+.1)
2. GH 1.2/8 (same/+.1)
3. B&B 1.1/7 (same/+.2)
4. DAYS 0.9/6 (-.1/+.1)

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Mike

    Congrats to Y&R.

  • James

    GH actually broke 3M a episode twice during the week of these ratings! Hit a 3.1M on Monday! BUt still up for the week and #1 in W18-34 Viewers and Rating!

    And congrats to Y&R and the rest for being up over the past year as well!

  • Jeff

    Congrats to all the soaps. All are up in viewers. All are up in 18-49 over last year. Great news all around. So happy GH hit 2 days of over 3 million! Not sure what happened Thursday, but keep going GH. The show is in great shape. Just lose Franco, and bring back Laura instead.

  • moshane58

    Congrats Y&R. Soaps are not dead regardless of what some say.

  • Derrick

    Congrats to Y&R. If it hits 5 million total viewers next week then I’ll be standing and shouting! Have a feeling it might go up some more due to Delia’s funeral!

    DAYS is another story………..What’s going on? You guys need to go up!

  • Shawn

    GO GH!!! Kicking MAJOR Butt right now!

  • Bexx

    Way to go Y&R! While others were complaining about dead babies, I was enjoying the fabulous acting by the cast. They bring it every time.

    ———-

    Day-To-Day Ratings – HH/Total Viewers

    B&B
    Monday: 2.7/3,833,000
    Tuesday: 2.7/3,862,000
    Wednesday: 2.6/3,412,000
    Thursday: 2.7/3,726,000
    Friday: 2.5/3,514,000

    DAYS
    Monday: 1.9/2,449,000
    Tuesday: 2.0/2,681,000
    Wednesday: 1.9/2,455,000
    Thursday: 1.9/2,446,000
    Friday: 1.9/2,495,000

    GH
    Monday: 2.4/3,128,000
    Tuesday: 2.3/3,015,000
    Wednesday: 2.2/2,819,000
    Thursday: 2.0/2,580,000
    Friday: 2.0/2,735,000

    Y&R
    Monday: 3.5/4,948,000
    Tuesday: 3.7/5,095,000
    Wednesday: 3.5/4,746,000
    Thursday: 3.6/5,085,000
    Friday: 3.3/4,721,000

    For the SEASON September 23, 2013 through October 27, 2013

    Households
    1. Y&R 3.6
    2. B&B 2.7
    3. GH 2.3
    4. DAYS 2.0

    Women 18-49 Rating
    1. Y&R 1.3
    1. GH 1.3
    3. B&B 1.1
    4. DAYS 1.0

  • Bexx

    Major buttocks! LOL

    Tick tock, tick tock…

  • TBM

    I’m not a soap viewer but I do follow up with the numbers frequently because I’ve always found the genre interesting due to it’s longevity within the television industry. If you think about it, the daytime soap operas are pretty much the only scripted programming that has been around since the dawn of television.

    It’s good for the industry that the ratings have stabilized since the cancellations of Guiding Light, As the World Turns, All My Children and One Life to Live. When those soaps got the axe one right after the other between 08 and 11, I assumed the trend would continue and all of them would be off the air by 2015. But that doesn’t seem to be the case. With only four left, each of them has been able to show some overall growth after a long period of decline, which indicates that the right amount of soaps are currently on the air to meet the viewer quota to stay on the air.

  • Heather

    I agree with you TBM. I think that back in 2011, it was the network’s plans to have all soaps cancelled before 2020. I agree that their orientation may have changed and the remaining soaps are here to stay (although I’m slightly worrying about Days since it’s up for renewal next year and it is the lowest soap in pretty much all categories).

    With that being said, I don’t think new soap operas will be created in the future. The ratings of these soaps, while satisfactory to today standards, just don’t justify a need for networks to add more to their lineup. Just look at AMC and OLTL that have de facto been cancelled by Prospect Park.

  • Scandalfan

    So happy for all the soaps. YR is the only one i watch right now. My favs used to be AMC and OLTL we all know what happened to them.

  • robert

    The soap opera industry is long from dead. Impressed by Y&R and B&B both up a half a million viewers from last year.

  • j

    Josh is a wonderfull head writer.I defintely didn’ t want to see him go.I’m hoping the new head writers can keep Y&R interesting.

  • JONNYSBRO

    I think by bringing it to four soaps they can give then more attention. Y and R did stellar, GH is strong and b and b awesome and days should do well for Kristen’s exit storyline.

  • Billy Vick

    Thanks, Bexx for the additional information. Here is a bit more:

    Women 18-34 Viewers Change from (last week/last year):
    1. GH 252,000 (-2,000/+4,000)
    2. DAYS 214,000 (+8,000/+38,000)
    2. Y&R 214,000 (-34,000/+25,000)
    4. B&B 197,000 (-26,000/+53,000)

    Really good that DAYS is the ONLY soap to show an increase this week, however I jusr DO NOT understand why DAYS seems to bounce around so much! I mean it truly is so much better now than it has been in years. This is shown by it’s ratings the past few months. But why it drops by 138,000 viewers THIS week, and then in other weeks goes up 400,00 viewers I’ll never understand. I just don’t believe viewers say, “well I won’t watch it this week!”, then a week later say, “oh, I can’t miss an episode THIS week!”. One thing I know, the November 1, 2013 episode was great EVERY minute. When those ratings are published, if they don’t reflect high ratings, I am going to completely DISREGARD this system! Does nayone have access to the LIVE +7 data that formerly was published on this site? I know for many years, DAYS was the most TIME SHIFTED watched soap of all soaps, adding tremendously to its overall rating. Thank you for your time reading my post.

  • Matt

    WOW GH hit a 2.4 household rating on Monday! Absolutely huge for the show.

  • PatF

    All networks probably could support two soaps each if they were given the attention that CBS gives theirs.

    NBC doesn’t really do Daytime well at all. And look at Today, which is fading. Days doesn’t really have a companion piece.

    ABC, while not as bad as NBC also doesn’t have a great diverse lineup, but the Chew seems to be growing a bit.

    CBS has a complete line up, and its shows, while appealing to an older demo, still are very strong. The rumor was that CBS was getting ready to extend YR for three more years, so I hope that happens.

    Congrats to YR and the cast. I still hope Phelps is shown the door soon, though.

  • Toshi

    Glad for Y and R but Phelps has ruined it for me.

  • Chris

    @Heather

    Yes, Days sadly is last in almost every key ratings category and most likely needs to improve those numbers to survive long-term. But I personally think that NBC will keep it on the air through at least 2016 to ensure that it reaches its 50th anniversary, which would occur in November 2015. It’s gotten this close to that milestone, so I don’t think that NBC would pull any plug before that. That’s just my gut feeling. After that, all bets are off but hopefully the show can keep chugging along well into the future.

  • Mike

    @Billy Vick

    If you will click the link to go over to the full ratings report at SON you will find the season to date numbers. The season to date numbers include the Live plus 7 ratings. You will find that Days does not get as big of a boost anymore as they once did. None of the soaps do. They do add viewers but not like they once did. There are just other ways to watch them now that many don’t even DVR them when like GH they can watch it On Demand or Hulu. Or the ones that still have SoapNet can watch them there. Or TVGN for Y&R.

    The online ratings are going to start being counted by Nielsen but they won’t count unless the soap shows the exact same commercials online as it does on TV. Most of the soaps do not do that now. Because the advertisers won’t purchase the extra ads. So the soaps have different ads online.

    As far as you not believing that people decide not to watch and stuff. Have you ever studied long term ratings for soaps at all? Soaps have been doing this type stuff for years. They have big gains during climaxes of stories and then drop after the story is over. And esp. in the modern age it has gotten more prominent.

    Visit soap message boards you will constantly read comments from folks who are not watching for periods of time and then tune in. Or folks who usually watch one soap but will read something exciting happening on another.

    I read several posts today from folks on one board who aren’t watching Days right now but saw the SOD cover photo for the big Kristen sex reveal. They are planning already to tune in for that.

    People do it all the time.

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