NBC’s ‘Grimm’ is Number 1 Friday Scripted Series on Big 4 in Adults 18-49



Grimm November 1

via press note:

Grimm” is the #1 scripted show of the night on ABC, CBS, NBC and Fox, while “Dracula” retained 87% of that lead-in to tie for the #2 drama of the night on those nets.
 
L+3 TIME-SHIFTING: Last week’s “Grimm” grew by 58% and “Dracula” increased by 56%, in both cases by a full rating point, in “live plus three day” 18-49 results versus these next-day “live plus same day” ratings.
  • “Grimm” (1.5/5 in 18-49, 4.9 million viewers overall at 9 p.m. ET) captured the #1 18-49 rating of the night for a scripted series on ABC, CBS, NBC and Fox.   “Grimm” built on its 18-49 lead-in by 114% (to a 1.5 from a 0.7).  “Grimm” grew by 15% versus last season’s time-period average for NBC in 18-49 (to a 1.5 from a 1.3).
 
  • L+3: Last week’s “Grimm” added 58% or 1.03 rating points to its next-day “live plus same day” 18-49 rating (to a 2.80 in L+3 from a 1.77 in L+SD) and in total viewers, added 42% or 2.607 million persons (8.757 million vs. 6.150 million).  The 8.757 is a series record for “Grimm” in L+3 total viewersL+7: Last season, “Grimm” originals added an average 73% in 18-49 to these next-day L+SD ratings when Nielsen issued L+7 results (to a 2.86 from a 1.65).
 
  • “Dracula” (1.3/4 in 18-49, 3.4 million viewers overall at 10 p.m. ET) retained 87% of its 18-49 lead-in from “Grimm” to tie for the #2 drama rating of the night on ABC, CBS, NBC or Fox.  “Dracula” is up versus NBC’s average in the time period last season in 18-49 rating (1.3 vs. 1.2, L+SD non-sports).
 
  • In the time period, “Dracula” is #1 in men 18-34 (with a 0.9 rating) and men 18-49 (1.1) on ABC, CBS and NBC, and tied for #1 in adults 18-34 (1.0).
 
  • L+3: Last week’s “Dracula” added 56% or 1.00 of a point to its next-day “live plus same day” 18-49 rating (to a 2.79 in L+3 from a 1.79 in L+SD) and in total viewers, added 44% or 2.291 million persons (7.552 million vs. 5.261 million).
 
  • The NBC News Special “Why We Love Vampires” averaged a 0.7/2 in 18-49 and 2.6 million viewers overall from 8-9 p.m. ET.
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