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Updated Live+7 DVR Ratings: 'The Big Bang Theory' Tops Adults 18-49 Ratings Increase, 'Beauty And the Beast' Earns Biggest Percentage Gain & 'Toy Story of Terror' Tops Viewership Gains in Week 4

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November 3rd, 2013

The Big Bang Theory Season 7 Episode 5

Our source for Live+7 DVR ratings includes only original programs, excluding repeats (which are unlikely to be heavily DVR viewed). Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

During the fourth week  of the 2013-2014 season (October 14-20), The Big Bang Theory topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods gaining 2.3 adults 18-49 ratings points.

Beauty And The Beast  topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

We'll add the total viewership table when that data arrives on Monday.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Big Bang Theory, THE CBS 5.2 7.5 +2.3 +44%
GREY'S ANATOMY ABC 2.7 4.8 +2.1 +78%
BLACKLIST NBC 3.0 5.0 +2.0 +67%
Modern Family ABC 4.1 5.9 +1.8 +44%
MARVEL AGENTS S.H.I.E.L.D ABC 2.8 4.5 +1.7 +61%
SLEEPY HOLLOW FOX 2.7 4.4 +1.7 +63%
TOY STORY OF TERROR! ABC 3.1 4.8 +1.7 +55%
SCANDAL ABC 3.3 4.9 +1.6 +48%
New Girl FOX 1.8 3.3 +1.5 +83%
How I Met Your Mother CBS 3.1 4.5 +1.4 +45%
Elementary CBS 1.5 2.9 +1.4 +93%
Once Upon A Time ABC 2.1 3.4 +1.3 +62%
Chicago Fire NBC 2.3 3.5 +1.2 +52%
Criminal Minds CBS 2.7 3.9 +1.2 +44%
Castle ABC 2.2 3.4 +1.2 +55%
Nashville ABC 1.6 2.8 +1.2 +75%
2 Broke Girls CBS 2.6 3.7 +1.1 +42%
Two and a Half Men CBS 2.1 3.2 +1.1 +52%
REVOLUTION NBC 1.4 2.5 +1.1 +79%
Person Of Interest CBS 2.2 3.3 +1.1 +50%
Mentalist, THE CBS 1.2 2.2 +1.0 +83%
VOICE NBC 4.5 5.5 +1.0 +22%
VOICE-TUE NBC 4.0 5.0 +1.0 +25%
REVENGE ABC 1.5 2.5 +1.0 +67%
PARENTHOOD NBC 1.3 2.3 +1.0 +77%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Beauty And The Beast CW 0.3 0.6 +0.3 +100%
Elementary CBS 1.5 2.9 +1.4 +93%
Mentalist, THE CBS 1.2 2.2 +1.0 +83%
New Girl FOX 1.8 3.3 +1.5 +83%
REVOLUTION NBC 1.4 2.5 +1.1 +79%
GREY'S ANATOMY ABC 2.7 4.8 +2.1 +78%
PARENTHOOD NBC 1.3 2.3 +1.0 +77%
Nashville ABC 1.6 2.8 +1.2 +75%
AMERICA'S TOP MOD-14 G&G CW 0.4 0.7 +0.3 +75%
Hart Of Dixie CW 0.4 0.7 +0.3 +75%
BLACKLIST NBC 3.0 5.0 +2.0 +67%
REVENGE ABC 1.5 2.5 +1.0 +67%
Hawaii Five-0 CBS 1.4 2.3 +0.9 +64%
SLEEPY HOLLOW FOX 2.7 4.4 +1.7 +63%
Once Upon A Time ABC 2.1 3.4 +1.3 +62%
Vampire Diaries CW 1.3 2.1 +0.8 +62%
MARVEL AGENTS S.H.I.E.L.D ABC 2.8 4.5 +1.7 +61%
HOSTAGES CBS 1.2 1.9 +0.7 +58%
TOY STORY OF TERROR! ABC 3.1 4.8 +1.7 +55%
Castle ABC 2.2 3.4 +1.2 +55%
ORIGINALS CW 1.1 1.7 +0.6 +55%
PARKS AND RECREATION NBC 1.3 2.0 +0.7 +54%
Two and a Half Men CBS 2.1 3.2 +1.1 +52%
Chicago Fire NBC 2.3 3.5 +1.2 +52%
MINDY PROJECT FOX 1.4 2.1 +0.7 +50%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 TOY STORY OF TERROR! ABC 10,545 16,697 +6,152 58%
2 BLACKLIST NBC 10,928 16,452 +5,524 51%
3 Big Bang Theory, THE CBS 17,801 22,901 +5,100 29%
4 Elementary CBS 8,519 12,949 +4,430 52%
5 Person Of Interest CBS 12,692 16,981 +4,289 34%
6 GREY'S ANATOMY ABC 8,778 12,979 +4,201 48%
7 Castle ABC 11,112 15,137 +4,025 36%
8 SLEEPY HOLLOW FOX 7,591 11,610 +4,019 53%
9 Modern Family ABC 10,936 14,877 +3,941 36%
10 SCANDAL ABC 9,508 13,447 +3,939 41%
11 MARVEL AGENTS S.H.I.E.L.D ABC 7,848 11,602 +3,754 48%
12 Mentalist, THE CBS 7,749 11,349 +3,600 46%
13 Blue Bloods CBS 10,559 14,094 +3,535 33%
14 NCIS CBS 18,830 22,303 +3,473 18%
15 Hawaii Five-0 CBS 8,811 12,222 +3,411 39%
16 Chicago Fire NBC 8,082 11,443 +3,361 42%
17 CSI CBS 9,450 12,593 +3,143 33%
18 Criminal Minds CBS 11,057 14,114 +3,057 28%
19 Two and a Half Men CBS 8,590 11,521 +2,931 34%
20 NCIS: LOS ANGELES CBS 14,646 17,572 +2,926 20%
21 Nashville ABC 5,757 8,469 +2,712 47%
22 REVENGE ABC 6,157 8,761 +2,604 42%
23 Good Wife, THE CBS 8,993 11,565 +2,572 29%
24 Once Upon A Time ABC 7,052 9,598 +2,546 36%
25 VOICE-TUE NBC 12,993 15,532 +2,539 20%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • mercedes

    Without any doubt , the biggest and best surprise of the season has been
    “Beauty and the Beast” .
    If you have the 1st season was good , with many elements that became a great TV product – action, passion , intrigue , love , wit , surprise … – This 2nd season # BATB is presented much better.
    The 2nd season of ” Beauty and the Beast” – Chapters seen so far – are great, full and “round ” . They have everything . All I had season 1 and more : doubt, fear , trust, fear , hope, anxiety …
    We present this 2nd season # BATB with other elements also very attractive : beautiful light , very successful music , great performances , good dialogue , and lots of tension.
    If we expected a good thing we got something SUPER .
    It really is a great job that offers a great result. It is FANTASTIC “Beauty and the Beast” .

    ( I still do not know English, the translation may not be well done . Thank you. )

  • Alan

    I hope The Carrie Diaries shows up next time!

  • Melanie

    I wish all of the CW shows ended up in the top 25 — I’d like to see how Reign & Tomorrow People are doing with DVR. And of course, I always want to know how SPN is doing. It seems like this sort of thing matters a bit to the CW.

  • Steve

    I find it pretty amusing that over night ratings-wise, ABC is hurting but is slaying in +7’s.

  • 1976GG

    #BATB biggest percentage gain 2 weeks straight…….good for you BATB. Great Show ?

  • K

    What are the Live +7 ratings for REIGN????

  • Juan

    Gooooo ABC shows, wow it’s never risen over a 2.0 rating in DVR I think so that’s pretty amazing, love it and is that a season high for scandal and castle in Live+7 amazing. Also great for Nashville which obviously needs a different timeslot. I say Thursdays before grey’s, it can’t hurt. And good for OUAT, Revenge, modern fam, and shield.

  • Bee

    omg at elementary lol 1.5 with a 1.4 rise.

    i think it’s pretty clear now that the main way to “fight” DVR is to create a sort of “must see this tv show” live buzz where people will think there’s something to lose by not watching an episode when it’s on.

    and yay, scandal back at 4.9 with this week!

  • Matt

    According to TVMoJoe, Wonderland “jumps 50%, but off a very low base– to a 1.8 from a 1.2 A18-49. That’s less than BLUE BLOODS.” I guess Wonderland is a flop even with DVR viewership.

  • Josh

    Anywhere where you can find the DVR ratings for Brooklyn Nine-Nine?

  • tested

    Do these matter? Yes and no. If they didnt matter, they wouldnt do the report. Generally speaking the C3 numbers are what the networks use to sell ads. (Viewership of commercials live+3 days) We rarely get to see any of that data. The +7 numbers do nothing for ad sales. They may tell a network that a show might do better in a different timeslot. They do help PR departments sell the popularity of shows that aren’t actually all that popular. Don’t look at them and think they’ll save a show with bad overnight ratings.

  • Biliam

    Well, if any broadcast network gives weight to DVR numbers, it’d probably be CW but I don’t think this will save BATB sadly.

    Yes, more people watch via DVR than live but they aren’t watching the commercials and that’s how broadcast networks currently make their $$$…., surely declining each year but those are the facts… at least until one of the broadcast networks take the leap and risks of offering subscription online services… to compete with the online sources.

    You know, 15 years ago, the broadcast networks said that online entertainment services would never, really make it big and make money… then, then Netflix was born… and I signed up for it virtually on the very first day and have been a customer every since… I just wonder how they stay in business not being able to make money like the broadcast networks predicted…. yeah, right. The real question is… how long can broadcast networks survive without trying to compete with these online sources?

    Viewers who depend on broadcast networks as their sole entertainment are dying…. some of our youth have never watched a TV show live on an actual, you know, TV… why would they when they have DVRs, Tablets, computers, iTunes, etc.??? There may even be a day when our youth hear us talking about TV commercials and ask us “what are those?”

  • Kelly

    What did Arrow, Tomorrow People and Supernatural get this week? I’m annoyed that its only top 25, when there’s way more shows, at least give us top 40.

  • Drea

    ^ I agree, why is it top 25, when there’s a dozen more shows that we can get data for.

  • Noel

    Problem with Beauty and the Beast is that its not a gigantic increase. If it was something like a 0.8 or up then sure, chances for the show could be better, and it would be just about finding another day for it. It’s not like Elementary for example that gains a ton more.

  • Michael1

    “Two and a Half Men” is the 18th most DVR’ed show on network television right now? With everyone fully aware that Charlie Sheen has not appeared in an episode in nearly 3 years and Angus T. Jones also no longer on the show? Using the metric that has nothing to do with time slots or lead-ins, the show ranks #18? And, it has more DVR viewers in the demo than “The Michael J. Fox Show” has live viewers in the demo? Why is this not the headline? I get that advertisers don’t use the number, but it’s still relevant to me. Even if people were watching solely for the vanity card, it is identical to that of the most DVR’ed show, “The Big Bang Theory”.

  • KimmelKanyeWest

    I find DVR numbers pretty interesting because they give you an idea of a show’s potential to be marketed. I’m not sure how much networks figure shows into renewals, but I think it’s helpful in identifying if there is a market there to grow the show. Live tv is dying. Networks will soon have to be more creative in how they obtain ad revenue. Until then, I fear a lot of shows that don’t have a huge live following, but that has a strong overall following will be canceled.

  • Ram510

    Wow that’s got to be Scandals highest DVR rating to date!

  • TJ

    “Problem with Beauty and the Beast is that its not a gigantic increase. If it was something like a 0.8 or up then sure, chances for the show could be better, and it would be just about finding another day for it. It’s not like Elementary for example that gains a ton more.”

    Exactly. Even including the DVR #s, once you get past the headline-worthy “100% increase!”, isn’t it still last for the week relative to all of the CW shows?

  • Eelna

    Where can we get all dvr numbers?

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