Live + 7 Day Ratings: 'Toy Story of Terror!' Grows to 16.7 Million & ABC Again Claims Most Top 10 Playback Gainers

Categories: Network TV Press Releases

Written By

November 4th, 2013

Toy story of TERROR

via press release:

Live + 7 Day Ratings: "Toy Story of Terror!" Grows to 16.7 Million/ABC Again Claims Most Top 10 Playback Gainers

Live + 7 Day Ratings for the week of 10/14/13 (Week #4):

Based on Nielsen's TV playback data among Adults 18-49, ABC grew to a 2.6 rating among Adults 18-49 in the final Live + 7 numbers, soaring 37% over its Live + Same Day number to stand as the week's biggest gainer among the major networks.

For the 3rd week in a row, ABC claimed the most Top 10 playback gainers of any broadcast network. With each show adding on more than +1.5 rating points in Adults 18-49 over their L+SD numbers, ABC had 5 of the week's 10 biggest TV playback gainers on the broadcast networks: Grey's Anatomy (+2.1 rating points), Modern Family (+1.8 rating points), Marvel's Agents of S.H.I.E.L.D. (+1.7 rating points), Toy Story of TERROR! (+1.7 rating points) and Scandal (+1.6 rating points). ABC also had 5 of the 10 biggest overall gainers on the broadcast networks: Toy Story of TERROR! (+6.2 million), Grey's Anatomy (+4.2 million), Castle (+4.0 million), Modern Family (+3.9 million) and Scandal (+3.9 million).

ABC had the week's biggest drama gainer for the 2nd straight week on the broadcast networks among Adults 18-49 (Grey's Anatomy) and delivered the week's biggest overall gainer on any network (Toy Story of TERROR!). Growing to 16.7 million Total Viewers, ABC's Toy Story of TERROR! gained +6.2 million viewers in time-shifted viewing, qualifying as the season's 2nd-biggest increase in L+7 for any single telecast (behind only the second episode of NBC's The Blacklist).

· For the 3rd straight week, ABC's Scandal scored the show's largest-ever increases in L+7, tacking on another +1.6 rating points and +3.9 million viewers to grow to a 4.9 rating among Adults 18-49 and 13.4 million Total Viewers in the final Live + 7 Day ratings. In fact, Scandal drew its biggest-ever audience and hit a series high in Adults 18-49 (tying its season premiere) in the L+7 numbers.

· For the 3rd time in its 3 telecasts of the season, ABC's Scandal has delivered new highs in TV playback with each week. For the week, Scandal added on another +1.6 rating points and +3.9 million viewers to grow to a 4.9 rating among Adults 18-49 (matching its season premiere at a series high) and 13.4 million Total Viewers in the final Live + 7 Day ratings.

Source: The Nielsen Company, as dated. Network averages based on all programming. Program rankers based on original telecasts only.

Season-to-Date TV Playback (9/23/13-10/20/13):

Based on TV playback data for the 2013-14 season, ABC claims 4 of the Top 10 biggest gainers among Adults 18-49 on the broadcast networks: Marvel's Agents of S.H.I.E.L.D. (+2.1 rating points), Modern Family (+1.9 rating points), Grey's Anatomy (+1.8 rating points) and Scandal (+1.5 rating points).

· With larger playback gains than Fox's Sleepy Hollow (+2.0 rating points) and NBC's The Blacklist (+1.9 rating points) among Adults 18-49, ABC's S.H.I.E.L.D. is the season's biggest gainer for any freshman series (+2.1 rating points). In fact, S.H.I.E.L.D. stands as the season's biggest broadcast drama gainer in young adults.

· S.H.I.E.L.D ranks as the season's #1 new show and #1 broadcast drama in the key young adult demo (5.5 rating). The new ABC drama is also Tuesday's #1 TV show this season with Adults 18-49, beating NBC's The Voice by 12% (5.5 vs. 4.9).

· ABC's Modern Family is the new season's #2 scripted series among Adults 18-49 on the broadcast networks (6.0 rating).

Source: The Nielsen Company, as dated. Program rankers based on regular, original telecasts only.

 

 
  • Joe Daniels

    Modern Family has a 6.0 rating. Jesus! What a monster.

  • anonymous

    So ABC has viewers that want to watch their shows. The viewers simply don’t want to watch them live. Wonder what ABC can do differently to change this attitude?

  • Chris_SAdvisor

    Everyone has viewers that want to watch their shows. The race is all about the L+3 as that is all that pays.

    Modern Family only got an adjusted 3.9 last Wednesday. Still respectable, but nowhere near this 6.0 they would like you to believe. Heck, if we used L+7 for everyone the scale would not be /10 it would be closer to /20.

  • AllOfHerTw!st

    Are they gonna give Toy Story a back nine?

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