Disney Channel Ranks as TV’s #1 Total Day Network for the 125th Consecutive Week in Kids 6-11 and Tweens 9-14

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Austin & Ally

via press release:

Disney Channel Ranks as TV’s #1 Total Day Network for the

125th Consecutive Week in Kids 6-11 and Tweens 9-14

~“Liv and Maddie” Hits Series High in Tweens; #2 Telecast Ever in Total Viewers

~”Austin & Ally” is the Week’s #1 TV Telecast in Kids 6-11 and Tweens

 

24-hour Disney Junior Channel is TV’s #1 Preschool Network for the 31st Straight Week Among Core Preschoolers 2-5; “Sofia the First” is the

Week’s #1 Series Among Preschool-Targeted Networks

 

Disney Channel: Total Day and Prime Highlights

 

For the week of October 28, 2013, driven by Friday’s and Sunday’s all new line ups, Disney Channel ranked as TV’s #1 Total Day network for the 125th consecutive week among Kids 6-11 (517,000/2.2 rating) and Tweens 9-14 (486,000/2.0 rating), representing nearly two-and-a-half years at #1 in the target kid demographics (dates back to week of 6/13/11).

 

Disney Channel exceeded Nickelodeon by at least double digits for the 104th consecutive week in Kids 6-11 (+32% – 517,000 vs. 391,000) and 106th straight week in Tweens 9-14 (+88% – 486,000 vs. 259,000) – dates back to week of 11/7/11 and 10/24/11, respectively.

 

In Prime, Disney Channel stood as cable TV’s #1 network for the 442nd consecutive week among Kids 6-11 (870,000/3.7 rating – 8+ years) and 179th week in a row in Tweens 9-14 (797,000/3.3 rating – 3+ years).

 

  • “Liv and Maddie” (Sun., 8:00 – 8:30p.m.) hit a regular telecast series high in Tweens 9-14 (1.45 million/6.0 rating) and was the series’ #2 telecast on record in Total Viewers (3.32 million)  and Kids 6-11 (1.52 million/6.4 rating).

 

  • “Austin & Ally” (Sun., 8:30 – 9:00p.m.) posted a near 4-month high in Tweens 9-14 (1.56 million/6.5 rating) and 6 week highs in Total Viewers (3.48 million) and Kids 6-11 (1.54 million/6.5 rating) – since 7/19/13 and 9/15/13, respectively – ranking as the week’s #1 TV telecast in Kids 6-11 and Tweens 9-14.

 

  • “Wander Over Yonder” (Fri., 9:00 – 9:15p.m.) rose to 6-week highs, delivering its #3 regular telecast on record in Total Viewers (2.77 million),  Kids 2-11 (1.73 million/4.4 rating), Kids 6-11 (1.30 million/5.5 rating) and Tweens 9-14 (1.05 million/4.3 rating).

 

  • On the Disney Junior block, all new “Jake and the Never Land Pirates” (8:30 – 8:55 a.m.) ranked as the week’s #2 preschool cable TV telecast in Kids 2-5 (846,000/5.4 rating) and the #1 cable TV telecast in Girls 2-5 (524,000/6.9 rating). In fact, it became the series’ #4 telecast on record in Girls 2-5 and its most watched telecast in 1 year in Total Viewers (2.624 million – since 11/4/12).

  

 

24-Hour Disney Junior Channel

 

The 24-hour Disney Junior channel ranked as TV’s #1 preschool-dedicated network in Total Day for the 31st consecutive week with Kids 2-5 (204,000/1.3 rating) and Boys 2-5 (104,000/1.3 rating) – each week since reporting ratings publicly on 4/1/13 for the 14th week in a row in Girls 2-5 (100,000/1.3 rating), for the 19th straight week in Women 18-49 (89,000) and for the 29th time in the previous 31 weeks in Total Viewers (413,000).

 

  • “Sofia the First” stood as the #1 series across preschool-dedicated TV networks in Total Viewers (755,000), Kids 2-5 (361,000/2.3 rating), Boys 2-5 (165,000/2.1 rating) and Women 18-49 (166,000/0.3 rating).

 

  • Disney Junior channel exceeded Nick Jr. for the 31st week in a row in Kids 2-5 (+27% – 204,000 vs. 161,000) and Boys 2-5 (+42% – 104,000 vs. 73,000), for the 14th consecutive week in Girls 2-5 (+14% – 100,000 vs. 88,000), for the 19th week running in Women 18-49 (+51% – 89,000 vs. 59,000) and for the 30th time in the previous 31 weeks in Total Viewers (+28% – 413,000 vs. 323,000), despite being in 14.0 million fewer homes.

 

  • Disney Junior channel surpassed Sprout by triple digits for the 31st straight week across all target demos: Total Viewers (+172% – 413,000 vs. 152,000), Kids 2-5 (+224% – 204,000 vs. 63,000) and Boys 2-5 (+215% – 104,000 vs. 33,000), and by at least double digits for the 31st week in a row in Girls 2-5 (+233% – 100,000 vs. 30,000).

 

Source: NTI, U.S. ratings. Week of 10/28/13-11/03/13, Live + Same Day; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

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