‘World News’ Delivers Season High in Adults 25-54 and Ranks No. 1 in the Key News Demo on Thursday

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Diane-Sawyer

via press release:

“World News” Delivers Season High in Adults 25-54 and Ranks No. 1 in the Key News Demo on Thursday

 

“World News” Slashes Year-to-Year Margins with NBC in Both Total Viewers and Adults 25-54

 

This Season “World News” Has Surged to Closest Position with NBC in the Key Adults 25-54 Demo in 5 Years

 

The ABC Broadcast Has Narrowed Adults 25-54 Gap with “Nightly News” by Double-Digits Versus Year-Ago Week in Last 3 Weeks and in 4 of 6 Weeks This Season

 

“World News” Continues to Deliver Best Overall Viewer Start to a Season in 5 Years and Is Up the Most in Key Adult News Demo

 

For the week of October 28, 2013, “ABC World News with Diane Sawyer” averaged 7.828 million Total Viewers and a 1.7 rating/7 share/2.007 million in Adults 25-54, according to Nielsen Media Research.  Building on its Adults 25-54 audience (+2% -1.973 million on w/o 10/21/13) to hit a season high, “World News” drew its largest news demo audience in 7 weeks since w/o 9/9/13.  In addition, “World News” stood as the only evening newscast to grow week to week in Adults 25-54, as “CBS Evening News” (-2%) and “NBC Nightly News” (-2%) turned in losses.

 

“World News” ranked No. 1 in Adults 25-54 on Thursday (10/31/13), beating NBC’s “Nightly News” by +3,000 demo viewers (2.082 million vs. 2.079 million).

 

“World News” cut its Adults 25-54 gap with “NBC Nightly News” by double-digits compared to the previous week (-35% – 131,000 vs. 203,000) to post its closest performance with the NBC program since season premiere week 5 weeks ago – since w/o 9/23/13.

 

“World News” slashed its year-to-year margins with “NBC Nightly News” in both Total Viewers (-42% – 851,000 vs. 1.462 million) and Adults 25-54 (-84% – 131,000 vs. 820,000).   In fact, “World News” has narrowed its news demo margin with “Nightly News” by double-digits versus the year-ago week in the last 3 weeks and in 4 of 6 weeks this season.

 

Season to date, “World News” is up versus the same point last season in both Total Viewers (+4%) and Adults 25-54 (+7%), delivering its best overall viewer start to a season in 5 years – since the 2008-09 season. “World News” is also up the most from the same point last season in the key adult news demo compared to “CBS Evening News” (-9%) and “NBC Nightly News” (+3%).

 

In addition, “World News” narrowed its season margin with “NBC Nightly News” in Adults 25-54 by double-digits (-22%) compared to its season margin at the same point last year.  In fact, “World News” is posting its smallest news demo margin (227,000) with the NBC program in 5 years– since the 2008-09 season.

 

For the week, “ABC World News” beat the “CBS Evening News” by 1.029 million Total Viewers and by 445,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

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