‘The Originals’ Draws Blood with Women on Tuesday Nights

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Fruit of the Poisoned Tree

via press release:

Tuesday nights continue to be strong for The CW, with last night’s THE ORIGINALS scoring its second-highest W18-34 rating to date (1.2/4), tying its second-highest rating among W18-34 (1.2/3), and its highest rating of the season in female teens (1.0).


THE ORIGINALS was up +20% versus last week in W18-34, up +9% in W18-49, and basically flat week to week in total viewers (2.03M).


SUPERNATURAL is still growing versus last season, with last night’s episode up +12% year over year in total viewers (2.1M), up +13% in A18-34 (0.9/3), up +11% in W18-34 (1.0/3), and up +11% in W18-49 (1.0/2) compared to its fifth episode last year.


Compared to this same week last year, The CW’s Tuesday night tripled its A18-34 rating, up +200% (0.9/3), more than tripled its W18-34 rating, up +267% (1.1/3), more than doubled its A18-49 rating, up +125% (0.9/3), and was up +51% in total viewers (2.07M).

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