ABC Delivers its Most-Watched Week in Daytime in Nearly Two Years in Women 18-49 and Women 25-54

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via press release:

ABC Delivers its Most-Watched Week in Daytime in Nearly Two Years in Women 18-49 and Women 25-54 and Hits 10 Month High in Total Viewers;

Ranks #1 Across All Target Women Demographics

 

“The View” Climbs to 9 Month Highs in Women 18-34 and

Women 25-54 and Sets 8 Month High in Women 18-49

 

“The Chew” Soars to Another Record Week in Total Viewers and Women

25-54; Thursday’s Show is the Series’ #1 Telecast Ever in Total Viewers,

With Tuesday’s Show its #1 Telecast of All Time in Women 25-54

 

 “General Hospital” Sets an Over 2-Year High in Women 18-49 and

Women 25-54 and an Over 10 Month High in Total Viewers; Is the

#1 Program in Daytime for the 11th Straight Week in Women 18-34

 

ABC:

 

For the week of October 28, 2013, ABC rose to near 2 year highs in Women 18-49 (647,000/1.0 rating) and Women 25-54 (835,000/1.4 rating), and set 10 month highs in Total Viewers (2.91 million) and Women 18-34 (218,000/0.6 rating) – since weeks of 1/9/12, 1/28/13 and 1/14/13, respectively – ranking as the #1 network in daytime across the target Women demos (tied in W18-34).

 

“The View”: (11:00 a.m. – 12:00 p.m.)

 

At 11:00 o’clock, “The View” surged to 9 month highs in Women 18-34 (192,000/0.6 rating) and Women 25-54 (752,000/1.2 rating) and an 8 month high in Women 18-49 (602,000/0.9 rating) – since weeks of 2/25/13 and 1/28/13, respectively – placing among the week’s Top 5 programs in daytime across the core Women categories.

 

  • Notably, Thursday’s telecast – featuring guest star Mario Cantone and showcasing its ‘Hot Topic Halloween’ – hit an over 8 month high in Women 18-49 (704,000/1.1 rating), and over 6 month high in Women 25-54 (836,000/1.4 rating) – since 1/28/13 and 4/22/13, respectively.

 

  • “The View” posted across the board week to week gains, including by 13% in Women 18-49 (602,000 vs. 534,000) and by 7% in Women 25-54 (752,000 vs. 701,000).

 

“The Chew”: (1:00 – 2:00 p.m.)

 

Riding record ratings into the holiday season, “The Chew” delivered its #1 week of all time in Total Viewers (2.82 million) and Women 25-54 (745,000/1.2 rating) and delivered its #2 week ever in Women 18-34 (199,000/0.6 rating) and Women 18-49 (576,000/0.9 rating), behind only the week of 9/30/13.

 

In fact, the past seven weeks have ranked among the series’ Top 10 weeks of all time in Total Viewers, with the previous eight weeks placing among its Top 11 weeks on record in Women 18-49.

 

  • Impressively, Thursday’s ‘The Chew’s Halloween Spooktacular’ show, featuring seriously scary recipes, became the series’ #1 telecast of all time in Total Viewers (3.02 million), while Tuesday’s show, featuring ‘Crowd Pleasin’ Potluck’ recipes, became its #1 telecast ever in Women 25-54 (794,000/1.3 rating).

 

  • Week to week, “The Chew” generated solid increases across target demos, including by 7% in Total Viewers (2.82 million vs. 2.63 million), by 13% in Women 18-49 (576,000 vs. 511,000) and by 17% in Women 25-54 (745,000 vs. 637,000).

 

 

“General Hospital”: (2:00 – 3:00 p.m.)

 

“General Hospital” grew its Total Viewer audience for the fourth consecutive week, rising to an over 10 month high (2.91 million – since 1/21/13), set an over 2 year high in Women 18-49 (748,000/1.2 rating) and over 2 and a half year high in Women 25-54 (989,000/1.6 rating) – since weeks of 8/15/11 and 3/28/11, respectively – placing a competitive #2 in the demos, and was the #1 program for the 11th week in a row in Women 18-34 (259,000/0.8 rating).

 

  • Monday’s telecast – which included story lines revolving around Robin learning of Patrick’s engagement and Maxie’s frantic preparation for her baby’s return – stood as the series’ most-watched telecast in over 3 and a half years in Total Viewers (3.16 million – since 2/1/10), its second-most-watched telecast in over two years in Women 18-49 (857,000/1.3 rating) and two and a half years in Women 25-54 (1.13 million/1.9 rating) – since 8/15/11 and 3/25/11, accordingly.

 

 

Source: NTI, U.S. ratings, weeks of 10/28/13, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded. 

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