ABC Delivers its Most-Watched Week in Daytime in Nearly Two Years in Women 18-49 and Women 25-54

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

November 7th, 2013


via press release:

ABC Delivers its Most-Watched Week in Daytime in Nearly Two Years in Women 18-49 and Women 25-54 and Hits 10 Month High in Total Viewers;

Ranks #1 Across All Target Women Demographics


“The View” Climbs to 9 Month Highs in Women 18-34 and

Women 25-54 and Sets 8 Month High in Women 18-49


“The Chew” Soars to Another Record Week in Total Viewers and Women

25-54; Thursday’s Show is the Series’ #1 Telecast Ever in Total Viewers,

With Tuesday’s Show its #1 Telecast of All Time in Women 25-54


 “General Hospital” Sets an Over 2-Year High in Women 18-49 and

Women 25-54 and an Over 10 Month High in Total Viewers; Is the

#1 Program in Daytime for the 11th Straight Week in Women 18-34




For the week of October 28, 2013, ABC rose to near 2 year highs in Women 18-49 (647,000/1.0 rating) and Women 25-54 (835,000/1.4 rating), and set 10 month highs in Total Viewers (2.91 million) and Women 18-34 (218,000/0.6 rating) – since weeks of 1/9/12, 1/28/13 and 1/14/13, respectively – ranking as the #1 network in daytime across the target Women demos (tied in W18-34).


“The View”: (11:00 a.m. – 12:00 p.m.)


At 11:00 o’clock, “The View” surged to 9 month highs in Women 18-34 (192,000/0.6 rating) and Women 25-54 (752,000/1.2 rating) and an 8 month high in Women 18-49 (602,000/0.9 rating) – since weeks of 2/25/13 and 1/28/13, respectively – placing among the week’s Top 5 programs in daytime across the core Women categories.


  • Notably, Thursday’s telecast – featuring guest star Mario Cantone and showcasing its ‘Hot Topic Halloween’ – hit an over 8 month high in Women 18-49 (704,000/1.1 rating), and over 6 month high in Women 25-54 (836,000/1.4 rating) – since 1/28/13 and 4/22/13, respectively.


  • “The View” posted across the board week to week gains, including by 13% in Women 18-49 (602,000 vs. 534,000) and by 7% in Women 25-54 (752,000 vs. 701,000).


“The Chew”: (1:00 – 2:00 p.m.)


Riding record ratings into the holiday season, “The Chew” delivered its #1 week of all time in Total Viewers (2.82 million) and Women 25-54 (745,000/1.2 rating) and delivered its #2 week ever in Women 18-34 (199,000/0.6 rating) and Women 18-49 (576,000/0.9 rating), behind only the week of 9/30/13.


In fact, the past seven weeks have ranked among the series’ Top 10 weeks of all time in Total Viewers, with the previous eight weeks placing among its Top 11 weeks on record in Women 18-49.


  • Impressively, Thursday’s ‘The Chew’s Halloween Spooktacular’ show, featuring seriously scary recipes, became the series’ #1 telecast of all time in Total Viewers (3.02 million), while Tuesday’s show, featuring ‘Crowd Pleasin’ Potluck’ recipes, became its #1 telecast ever in Women 25-54 (794,000/1.3 rating).


  • Week to week, “The Chew” generated solid increases across target demos, including by 7% in Total Viewers (2.82 million vs. 2.63 million), by 13% in Women 18-49 (576,000 vs. 511,000) and by 17% in Women 25-54 (745,000 vs. 637,000).



“General Hospital”: (2:00 – 3:00 p.m.)


“General Hospital” grew its Total Viewer audience for the fourth consecutive week, rising to an over 10 month high (2.91 million – since 1/21/13), set an over 2 year high in Women 18-49 (748,000/1.2 rating) and over 2 and a half year high in Women 25-54 (989,000/1.6 rating) – since weeks of 8/15/11 and 3/28/11, respectively – placing a competitive #2 in the demos, and was the #1 program for the 11th week in a row in Women 18-34 (259,000/0.8 rating).


  • Monday’s telecast – which included story lines revolving around Robin learning of Patrick’s engagement and Maxie’s frantic preparation for her baby’s return – stood as the series’ most-watched telecast in over 3 and a half years in Total Viewers (3.16 million – since 2/1/10), its second-most-watched telecast in over two years in Women 18-49 (857,000/1.3 rating) and two and a half years in Women 25-54 (1.13 million/1.9 rating) – since 8/15/11 and 3/25/11, accordingly.



Source: NTI, U.S. ratings, weeks of 10/28/13, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded. 

  • Matt M.

    Go GH! Wow… Amazing!

  • Karen C

    Great for GH, but they obviously didn’t beat Y&R or else they would have bragged about that. But still good for GH!

  • DenverDean

    You know I really hate this phrase from ABC: “placing a competitive #2 in the demos.” Ranks up there with “X Network’s _____-fueled line-up.”

  • moshane58

    And ABC thought soaps were dead…Go GH…

  • lulu505

    all these accolades for ratings that spongebob squarepants gets on a Sunday.

    Might as well praise them for still remembering to air the show at the right hour.

    When these shows do more than stumble over the bad ratings they created for themselves, I’ll applaud.

  • Jo

    Hope Days gets a boost from this week, it’s been so good.

  • Tom Z

    General Hospital once again brings ABC daytime back to life. If they continue to stick to the vets and history of the show, write and produce quality, GH will continue to grow their audience. I wonder how long it will be before soaps become the hot thing again and they reboot OLTL and AMC back onto the ABC daytime schedule.


    We also need to give props to the chew. 3 million for their Halloween show the show is doing excellent and should be renewed for more seasons. GH is a hot one right now ratings are buzzworthy

  • Heather

    It always amuses me to read posts from misguided people who think that ABC will somehow bring back “All My Children” and/or “One Life to Live” someday.

    Hello? They cancelled them so why in the world would they want to bring them back, especially when they are frequently making reports about how happy they are with The Chew.

  • Mitchell

    Well,there goes the premise that The View is on it’s way out!
    Jenny McCarthy has not hurt the show!

    Sharon Osborne and all obnoxiousness is trying to brig attention to that show. Which is bizarre since it is doing well in it’s own right.

    For all it’s glory again GH is not going to surpass Y & R they have a built in advantage the Powerful Price is Right!!!

  • Chris


    Folks, please try to understand and move on already- AMC and OLTL are NOT coming back to ABC. It’s pretty clear that ABC is happy right now with The View, The Chew, and GH. Those are the only three daytime network hours that ABC owns. All others belong to the local affiliates.

    Even if Katie Couric’s talk show is cancelled, the local ABC affiliates will almost certainly keep the 3 pm hour for themselves and NOT give it back to the network. They’ll simply move other syndicated and/or local shows to that time slot. Katie’s show is syndicated, NOT an ABC network show. Let’s be clear on that already. It does not air on the ABC station in every market.

  • Hope for Life

    Go GH! given its huge lead in the demos over the View and the Chew, it’s only a matter of time until they revive OLTL & AMC. Hope Prospect Park’s contract ends soon

  • MissyLady

    PP owns the rights to AMC & OLTL for the next nine years, so I doubt ABC which cancelled the shows would fork out money to put them back on the air.

  • Chris

    @Hope for Life

    Please explain- where exactly would ABC put AMC and OLTL? That ship has sailed. Please move on already.

    Like I said above, they seem happy with how The View, The Chew, and GH are performing, and those shows fill the only three daytime hours that ABC owns. The odds of ABC getting back the 3 pm hour if/when Katie is cancelled are slim to none. These days, once a network cedes a daytime hour to its local stations, it’s extremely rare that the network gets that hour back later on.

    Yes, GH has been faring well lately, but that does not mean that ABC is looking to bring back two more expensive, declining soaps. It seems that the combo of two talk shows (much cheaper to produce) and one soap is working well for them financially at this point in time.

  • Nick

    Hope for Life,

    You act as if ABC will snap its fingers and have AMC and OLTL back. Since ABC does not own their rights any longer, they’d . to pay PP to reacquire them. Since ABC cancelled the shows in the first place, I highly, highly doubt they will do that. Besides, ABC seems happy with their current daytime lineup. They almost certainly have no interest in going back to producing three soaps.

  • peace2speak

    I know I made plans(marked calendar, set phone alarm)to start watching GH again when I heard Kimberly McCullough, GH’s Robin, was coming back. I stopped watching the show almost2 years ago after Robin’s death. I’m overjoyed to see Robin again.

  • chrissy


  • Mike

    Remember folks the reason that ABC said they cancelled AMC and OLTL was because of the cost of production. That has been PP’s whole problem with the shows all along is the cost which doesn’t equal the returns. And they were still much cheaper than they were when on ABC. That is not going to change.

  • Mike

    Why does every GH rise in the ratings have to turn into a bring back AMC and OLTL thing.

    GH is doing good — let them enjoy it. And let them get some of their budget back before you throw 2 more expensive shows back on the network and make ABC scatter the money across three shows. And we end up losing all 3.

  • James

    I never thought I would be glad to see a talk show/cooking show do good in the ratings, but it’s such a good lead in for GH.

    Happy for GH that it’s getting closer and closer to 3M viewers. Love the Jerome storyline.

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