ABC News' 'Good Morning America' is #1 for Week of October 28th

Categories: Morning News TV Ratings,Press Releases

Written By

November 7th, 2013

SAM CHAMPION, JOSH ELLIOTT, TAYLOR SWIFT, AMY ROBACH, GEORGE STEPHANOPOULOS, LARA SPENCER

via press release:

“GMA” is #1 for the Week

 

“GMA” Tops NBC’s “Today” by 759,000 Total Viewers and 47,000 Adults 25-54

 

“GMA” Wins First Halloween Show Ever

 

 

ABC News’ “Good Morning America” finished as the No. 1 morning newscast in Total Viewers (5.543 million) and Adults 25-54 (2.092 million) for the week of October 28, 2013, according to Nielsen Media Research.  Taking the top spot in all 6 weeks of the season, “GMA” led NBC’s “Today” (4.784 million and 2.045 million, respectively) during the week by 759,000 Total Viewers and by 47,000 Adults 25-54. Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

 

On Thursday (10/31/13), “GMA” outperformed “Today” on Halloween for the first time in more than 22 years in Total Viewers (+594,000 – 5.569 million vs. 4.975 million) and in 22 years in Adults 25-54 (+79,000 – 2.167 million vs. 2.088 million) – since before the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started in September 1991.

“GMA” has ranked No. 1 every week in Total Viewers for more than 15 months (the last 63 weeks – since w/o 8/13/12). ”GMA’s” 63 consecutive weeks at the top stands as its longest stretch at No. 1 in more than 22 years – since before the 1991-92 season; Nielsen’s electronic database started in September 1991.

 

In Adults 25-54, “GMA” has ranked No. 1 for the last 16 weeks, its longest news demo winning streak in more than 20 years – since w/o 3/15/93 to w/o 6/28/93 during the 1992-93 season.

 

For the 2nd week in a row, “GMA” improved on its week-ago performance (w/o 10/21/13) in Adults 25-54 (2.092 million vs. 2.086 million) and Adults 18-49 (1.479 million vs. 1.442 million).  

 

Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 765,000 Total Viewers and 56,000 Adults 25-54. In fact, “GMA” has widened its Total Viewer season lead over “Today” versus the same point last season by 30% (765,000 vs. 589,000) to post its largest season margin in more than 22 years – since at least the 1991-92 season; Nielsen’s electronic database started on September of 1991. 

 

Growing for the 3rd year in a row, “GMA” is up over the same point last season in both Total Viewers (+12%) and Adults 25-54 (+7%). In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 6 years – since before the 1991-92 season and the 2007-08 seasons, respectively.

 

During the week, “GMA” once again nearly doubled the performance of “CBS This Morning” in Total Viewers (+87%), while more than doubling in Adults 25-54 (+108%) and Adults 18-49 (+108%).  

 

 
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