ABC’s ‘CMA Awards’ Surges to its Biggest Audience in 4 Years – 2nd Most-Watched in 8 Years


via press release:

ABC Wednesday Prime – The 47th Annual CMA Awards (8-11pm – 16.6 million and 4.7/13 in AD18-49):

With its broadcast of The 47th Annual CMA Awards, ABC dominated Wednesday night, ranking #1 in each half-hour and outdelivering runner-up CBS (9.3 million and 2.2/6) by 7.3 million viewers and by 114% in Adults 18-49.  In fact with the broad-appealing country music awards show, the Network swept the evening, finishing #1 in Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11.  It was ABC’s first Adult 18-49 win on the opening Wednesday of any sweep in 6 years – since November 2007.


·         ABC is delivering its most competitive Wednesday start to a season in 6 years (since 2007), finishing #1 in Adults 18-49 on 5 of the first 7 weeks.


·         The 47th Annual CMA Awards was up by double digits from last year’s telecast (13.7 million and 3.8/10 on 11/1/12), gaining 21% in Total Viewers and 24% in Adults 18-49.  The show drew its biggest audience in 4 years, representing its 2nd-most-watched broadcast in 8 years – since 2009 and 2005, respectively.


·         The Network marked its most-watched Wednesday in 4 years and its top Adult 18-49 number on the evening in 2 years – since 11/11/09 and 11/9/11, respectively.


·         ABC’s CMA Awards outperformed CBS’ April telecast of the ACM Awards (15.5 million and 4.3/11 on 4/7/13) by 7% in Total Viewers and by 9% in Adults 18-49.

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