via press release:
HALFTIME REPORT: NFL GAMES ARE TOPS IN SEASON OF FANTASTIC FINISHES
NFL Games Rank as TV’s 18 Most-Watched Shows this Season
Viewership Doubles Broadcast Primetime
NBC’s SNF #1 Show in Primetime
NFL Game Tops Viewership in Each of Season’s 9 Weeks
At the halfway point of the 2013 NFL season, fans are tuning into NFL games in record numbers for good reason…they have been captivated by the fantastic finishes. More than two-thirds of games (92 of 133) have been within seven points in the fourth quarter, the most such games through the first nine weeks of a season in NFL history (89 in 2004). In addition, more than a quarter of NFL games (35 of 133) have featured a fourth-quarter comeback victory.
NFL games account for the 18 most-watched programs on television since the NFL season kicked off on Sept. 5, as well as 19 of the top 20 (chart below). Through Week 9, NBC’saccounts for the seven most-watched primetime shows this fall.
In addition, the average NFL game telecast (including broadcast and cable) has drawn 16.8 million viewers (vs. 16.0 million at this point in 2012) – more than double the average primetime viewership (7.5 million) for the big four broadcast networks in the new television season, according to information provided by The Nielsen Company.
Following are some fast facts at midseason:
· An NFL game telecast has been television’s most-watched program in each of the season’s first nine weeks (tied with 2012 and up from seven of the first nine weeks in 2011).
· NFL games on CBS, ESPN, FOX and NBC collectively have averaged 12.9 million viewers making the 2013 season the most-viewed among these four networks through Week 9 since at least 2006.
· NBC’sis averaging 21.6 million viewers through Week 9 and ranks as the No. 1 show in primetime this television season (Live-Plus-Same-Day viewing) with the seven most-watched primetime shows this fall.
- ESPN is averaging 13.4 million viewers. The opener (Eagles-Redskins) was the most-watched Week 1 game ever on ESPN with 16.54 million viewers and posted the highest ever for a season opener on ESPN (11.8).
· Through eight games of its 13-game schedule, NFL Network’s Thursday Night Football is averaging 7.8 million viewers (including over the air stations) – pacing +12% in viewers ahead of its 2012 13-game season average. Jets-Patriots on Thursday Night Football kicked off Week 2 and registered NFLN’s best-ever season-opening telecast with 8.8 million viewers followed by the Week 3 Kansas City Chiefs-Philadelphia Eagles game that was the highest-rated Thursday Night Football telecast in NFLN history (6.0 US HH rating and 9.4 million viewers, not including over-the-air stations).
· Unique users to NFL Mobile properties are up 153% vs. 2012, including traffic to the completely redesigned NFL Mobile from Verizon app and visits to the NFL.com mobile site.
For the season, NFL games rank as the 18 most-watched TV shows since Labor Day, up from 14 at this point last season, as well as 19 of the top 20. Following are the most-watched programs this fall:
|1. FOX Sunday National (mostly Packers-49ers), 9/8||28.5 million|
|2. CBS Sunday National (mostly Broncos-Cowboys), 10/6||28.3 million|
|3. FOX Sunday National (mostly Eagles-Broncos), 9/29||27.0 million|
|4. NBC(Broncos-Colts), 10/20||26.9 million|
|5. FOX Sunday National (mostly Saints-Patriots), 10/13||26.7 million|
|6. CBS Sunday National (mostly Broncos-Giants), 9/15||26.4 million|
|7. CBS Sunday National (mostly Colts-49ers), 9/22||25.6 million|
|8. FOX Sunday National (mostly Redskins-Broncos), 10/27||25.5 million|
|9. NBC(Giants-Cowboys), 9/8||25.4 million|
|10. CBS Sunday National (mostly Ravens-Steelers & Texans-Chiefs), 10/20||25.3 million|
|11. NBC Thursday Night Kickoff Game (Ravens-Broncos), 9/5||25.1 million|
|12. CBS Sunday National (mostly Steelers-Patriots), 11/3||24.0 million|
|13. NBC Sunday Night Football (Redskins-Cowboys), 10/13||22.1 million|
|14. FOX Sunday Single (mostly Redskins-Packers & Saints-Buccaneers), 9/15||21.9 million|
|15. FOX Sunday Single (mostly Packers-Bengals, Giants-Panthers & Rams-Cowboys), 9/22||20.9 million|
|16. NBC Sunday Night Football (49ers-Seahawks), 9/15||20.5 million|
|17. NBC Sunday Night Football (Bears-Steelers), 9/22||20.5 million|
|18. NBC Sunday Night Football (Patriots-Falcons), 9/29||20.5 million|
|19. CBS “” – Season Premiere, 9/30||20.4 million|
|20. CBS Sunday Single (mostly Chiefs-Bills), 11/3||20.1 million|
Source: NFL & The Nielsen Company