‘The Vampire Diaries’ and ‘Reign’ Match Season Highs

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via press release:


A strong Thursday night for The CW. Last night’s THE VAMPIRE DIARIES matched its season highs in both A18-34 (1.4/5) and W18-34 (2.0/6), beating both Fox’s X Factor and ABC’s Once Upon a Time in Wonderland in both demos. TVD also beat ABC in A18-49 (1.2/4), and tied Fox in the hour.


TVD doubled last week’s rating in W18-34, was up +75% in A18-34, rose +24% in total viewers (2.57M), and was up +33% in A18-49.


REIGN also matched its season highs in A18-34 (0.7/2) and W18-34 (1.0/3). Week to week, REIGN grew +75% in A18-34, +67% in W18-34, +8% in total viewers (1.696M) and held steady in A18-49.


For the night, The CW had its best Thursday since 10/3 in W18-34 (1.5/5), and its best since 10/17 in A18-34 (1.0/3). It was up versus last week by +67% in A18-34, +88% in W18-34, +17% in total viewers (2.13M) and +29% in A18-49 (0.9/3).

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